Career and Professional Practice

Module summary

Module code: BUSI1699
Level: 5
Credits: 15
School: Business Faculty
Department: Human Res and Organisational Beh
Module Coordinator(s): Emma Mullen


Learning outcomes

On successful completion of this module a student will be able to:

1. Understand and evaluate current job market trends for placements/graduate roles in the context of their own career intentions.
2. Apply recruitment and selection processes most commonly used by employers (including online tools), relative to current and future labour market conditions, as well as employ and assess job search techniques including CV formulation.
3. Critically assess a range of profiling techniques to increase self-awareness as well as create a unique, value-added personal brand statement and market this to potential employees in the graduate marketplace.
4. Understand relationship management approaches including the cultivation and maintenance of formal and informal relationships within and outside the university, and the role of values and motivations as part of this.

Indicative content

 Engaging with social media/online presence.
 Commercial and global awareness – understanding target industry/sector.
 Career planning.
 CVs, cover letters and application forms.
 Personality profiling and psychometric testing.
 Personal branding.
 Relationship management.
 Interviews and assessment centres.

Teaching and learning activity

One hour lectures, two hour seminars. Guest speakers. EBL through various self-directed activities including personal profiling and diagnostic questionnaires, personal branding, self-reflection, comparative industry research and mock assessment simulation.


Coursework: 100% weighting,
40% pass mark.
Learning Outcomes: 1 - 4.
Word Length: 3000 words.
Outline Details: Individual portfolio.
Formative Assessment: In-class/online interactive tasks. Peer and tutor feedback. Part A - Critical Industry Analysis (50%, 1400 words); Part B Career & Self Development, reflections on four development activities from the module (50%, 1600 words).