Contemporary Issues in Marketing

Module summary

Module code: MARK1051
Level: 6
Credits: 30
School: Business Faculty
Department: Marketing, Events and Tourism
Module Coordinator(s): Sandy De Mel



The purpose of this module is: To support the development of marketing students into autonomous learners and independent thinkers. To enable future managers to engage with leading-edge theory in a positive and open-minded way. To enable them to envisage the impact of current and future trends on the role and implementation of Marketing. To encourage further research and enquiry into the 'edges' of discipline.

Learning outcomes

On successful completion of this module a student will be able to:
1 Understand a range of more complex contemporary issues relating to Marketing.
2 Appreciate the potential effects of an ethical stance in marketing.
3 Present persuasively debate verbally and in written format and manage collaborative learning relationships with peers and academic staff.
4 Assess the impact of new theory, technology and practice on the discipline of marketing.
5 Develop skills in the research, collection, and evaluation of academic sources.
6 Interpret theory and information - including some that have origins in different fields and traditions of research and theory - and to develop original concepts and theory.

Indicative content

The subject content is summarising above (see 'Introduction and Rationale') and is approached in such a way as to encourage deep, reflective learning that acknowledges the contentious nature of much contemporary theory. As indicated above the content is focussed on current issues. The course will be structured around academic materials made available either as hard copy or online and introduced by tutors and by students themselves.

Teaching and learning activity

Learning Time (1 credit = 10 hours) Contact Hours: lectures 24 hours seminars 24 hours practical sessions tutorials other 12 hours Online discussion Private Study 120 hours Assignments: course work and other forms of assessment: coursework 120 hours laboratory work - examinations - other -


Essay - 50%
LO - 1, 5, 6.
Pass mark - 40%
2500 words.
An essay based on contemporary marketing theories.

Essay - 50%
LO - 2,3,4.
Pass mark - 40%
2500 words.
An essay based on contemporary marketing issues in practice.

Nature of FORMATIVE assessment supporting student learning:
Formative assessments
1. One-page essay plan to be submitted five weeks before the final submission
Supporting students learning:
Two sessions will be dedicated to providing assessment guidelines
One revision session will provide the opportunity to fill any learning gaps
One session dedicated session will be held to provide guidance on how to prepare for the exam and to help with exam techniques.
Every week tutor will be available for two hours to see students on one to one basis by appointment.