Zivai Mare

Zivai joined the University of Greenwich in February 2023. She completed her PhD at the University of Johannesburg in South Africa in 2022. Her research focused on how marketing principle can be used to promote a social problem such as binge drinking among the youth. She is a member of the African Social marketing Association and has presented at the conference. She is currently researching the incorporation of artificial intelligence in promoting positive behaviour change in social marketing. She can be contacted on her email for any collaborations.