Articles

Design students’ launch new pledge to support inclusion and diversity at University of Greenwich

TLDRoffon

The University of Greenwich is launching a campaign to promote inclusion and celebrate diversity this Autumn with the help of its own graphic design students.

Giada Vitiello and Samuel Adamaze developed two striking new designs for an equalities and inclusion pledge, which the university will encourage students, staff and partners to sign up to when the campaign is rolled out.

The vibrant and engaging designs are based on the campaign theme 'We Stand With You'.119632

Giada said: "My inspiration was all the voices behind that statement. I tried to recreate their power through the design. Graphic Design is a subject that can solve problems or can make people aware of issues. A powerful graphic can say "look at me" or in this case "listen to us".

119634 120134

"I wanted to empower other people's voices; for this reason, I tried to use not my style, but a graphic in which the protagonist is the "voices."

Samuel added: "The main idea was to create something simple with a clear message. I wanted to design a poster that will capture people's attention.

"The campaign concentrates on different types of people through diversity, gender and disability. Being a graphic designer is about giving the people a clear, strong voice, to communicate and share awareness. It's about understanding and accepting one another, no matter how we look or want to be in life."

The University will be inviting students, staff and partners to pledge their own commitment to equality and diversity as part of the university's wider EDI activity.

Professor Mark O'Thomas, Pro-Vice Chancellor of the university's Faculty of Liberal Arts and Sciences, and co-chair of the university's EDI Committee, said: "Equality and inclusion is at the heart of everything we do in Greenwich. For this campaign to work we wanted it to resonate with our students, so it was clear we needed student involvement from the outset. Giada and Samuel's designs are dynamic and impactful – it's a great chance to showcase their work and make a real difference."

As a thank-you for their work on the campaign, the students will be spending two weeks with the university's own in-house design team.

Samuel said: "I'm hoping to experience some challenges so I can learn from mistakes. Working in a group is very important - it is great to have another pair of eyes to criticise the work as we inspire each other with ideas."

The students' designs will be appearing across the university's digital channels.

For more info about the University's work on EDI visit our website: https://www.gre.ac.uk/hr/edi