Dr Isabella Ye

Dr Isabella Ye PhD, MITHM, BBA

Lecturer in Tourism & Events

Key details

Dr Isabella Ye

Lecturer in Tourism & Events

Dr Isabella Ye joined the University of Greenwich in January 2022, after the completion of her PhD in Tourism Management from the University of Queensland, Australia. Her PhD research explored the nuanced visitor-landscape interactions at an outback heritage attraction in Australia and informed interpretation practices in nature-based heritage sites. Isabella’s area of research focuses on contested tourism landscapes, cultural heritage interpretation, critical tourism studies.

Before joining Greenwich, Isabella worked as a lecturer in tourism and MBA instructor in the Business School, University of Queensland, Australia. She taught a wide range of undergraduate and postgraduate subjects in the fields of sustainable tourism, hotel operations, destination marketing, and discourses in hospitality. Isabella is a critical pedagogue and specializes in game-based learning approaches to enhance student engagement, such as the EscapeBox Game and simulations.

She is an associate member of the Institute of Hospitality, the Council of Australiasian Tourism and Hospitality Education (CAUTHE) and Landscape Research Group (LRG). Isabella is an advocate for mental well-being initiates and currently holding a Standard Mental Health First Aider license (Credential ID 44944-294806). Isabella also holds Carbon Literacy Certificate.

Isabella also worked in the hospitality industry for 6 years as a front office manager and corporate event sales.


  • “Best Research Poster Award” CAUTHE 2020 Conference Auckland, New Zealand.


  • Associate member of Institute of Hospitality
  • Associate member of the Council of Australasian Tourism and Hospitality Education (CAUTHE)
  • Editorial Board Member for Journal of Vocational Marketing
  • Editorial Board Member for Journal of Tourism Futures
  • Reviewer for Journal of Vocational Marketing, Tourism Management Perspectives and Tourism Recreation Research
  • Past executive committee member of Council of Australasian Tourism and Hospitality Education (CAUTHE)

Research / Scholarly interests

Isabella’s area of research focuses on contested tourism landscapes, border, cultural heritage interpretation, and critical tourism studies.

Recent publications

    • Ye, I., & Guix, M. (2022). Restore, reorient, and reinvigorate: A localisation and sensemaking approach to crisis recovery. In Kennell, J., Mohanty, P., Sharma, A., & Hassan, A. (Eds.), Crisis management, destination recovery and sustainability: Tourism at a crossroad (pp. 112-124), Routledge. DOI: 10.4324/9781003295839-13
    • Ong, F., Qi, H., Yu, N., & Ye, I. (2022). Greening business events in China: Beyond sustainability into regeneration. Event Management, 26(4), 813-829, doi: 10.3727/152599521X16288665119521
    • Ye, I. Q, Hughes, K., Walters, G. and Mkono, M. (2020) Up close and personal: using high engagement techniques to study Chinese visitors' landscape perceptions. Tourism Management Perspectives33, 1-9. doi:10.1016/j.tmp.2019.100629
    • Ye, Q. & Tkaczynski, A. (2017). Environmental-focused events: saving tourism landmarks for future generations. Advances in Hospitality and Leisure, 13, 155-163.

    Edited conference proceedings

    • Jose, P., Sigala, M., Whitelaw, P., & Ye, I., ed. (2021). Transformations in uncertain times: Future perfect in tourism, hospitality and events. CAUTHE2021 Conference Online, Online, 9-12 February 2021. Melbourne, VIC Australia: CAUTHE.


    • Manfreda, A., & Ye, I. (2022). A duo-ethnographic tale of solo female researchers’ fieldwork experiences in remote Australia: Gender and liminality in academic fieldwork, EuroCHRIE2022, Apeldoorn, The Netherlands
    • Ye, I., & Riordan, T. (2022). “A city with no seat”: Rethinking hospitality in hostile urban landscapes. CAUTHE2022 Online, Griffith University, Australia
    • Ye, I., Hughes, K., Walters, G. & Mkono, M. (2021). Interpreting landscapes and landscape interpretation Insights from Chinese visitors’ encounters with Uluru. CAUTHE2021 Online
    • Hughes, K., Macionis., N., & Ye, I. (2021). Thinking outside the [escape] box: Using game-based learning to test and reinforce students’ learning. CAUTHE2021 Conference Online
    • Ye, I., Hughes, K., Walters, G. & Mkono, M. (2020). More than meets the eye: using visitor-employed photography to explore landscape perception. CAUTHE2020, Auckland.
    • Breakey, N. & Ye, I. (2020). Looking into the future through the past: A comprehensive review of managing tourism in World Heritage Sites (1989-2019). CAUTHE2020, Auckland
    • Ye, I., Hughes, K., Walters, G. & Mkono, M. (2019). Come walk with me: Exploring landscape perceptions of Chinese visitors at Uluru Kata-Tjuta National Park. CAUTHE2019, Cairns.
    • Hughes, K. & Ye, I. (2015). Interpreting Australian landscape for Chinese visitors. CAUTHE2015, Gold Coast.