Key details
Dr Isabella Ye
Senior Lecturer in Tourism & Events, Programme Leader - BA Tourism & Hospitality Management
Dr Isabella Ye joined the University of Greenwich in January 2022, after completing her Ph.D. in Tourism Management from the University of Queensland, Australia. Her PhD research explored the nuanced visitor-landscape interactions at an outback heritage attraction in Australia and informed interpretation practices in nature-based heritage sites. Isabella’s area of research focuses on contested tourism landscapes, mobility (in)justice, border, visitor management, heritage tourism, and critical tourism & hospitality studies. Isabella is a Fellow of the Higher Education Academy (FHEA), awarded by Advance HE.
Before joining Greenwich, Isabella worked as a lecturer in tourism and MBA instructor at the Business School, University of Queensland, Australia. She taught a wide range of undergraduate and postgraduate subjects in the fields of sustainable tourism, hotel operations, visitor management, and discourses in hospitality. Isabella is a critical pedagogue and specializes in game-based learning approaches to enhance student engagement and performances, such as the Escape Box Game, Lego Serious Play®, and simulations. She is a certified LEGO Serious Play® (LSP) facilitator for Higher Education.
Isabella is an associate member of the Institute of Hospitality (IoH), the Council of Australiasian Tourism and Hospitality Education (CAUTHE), and the Council for Hospitality Management Education (CHME). Isabella is an advocate for mental well-being initiates and currently holds a Standard Mental Health First Aider license (Credential ID 44944-294806). Isabella also holds a Carbon Literacy Certificate.
Isabella also worked in the hospitality industry for 6 years as a front office manager and corporate event sales.
Responsibilities within the university
- Programme Leader - BA Tourism Management, BA Tourism Management w/Language, BA Hospitality Management
- PhD Supervisor, MA/BA dissertation supervisor.
Isabella is currently available for PhD supervision in the following areas:
- Mobilities
- Social justice in tourism and hospitality
- Nature-based tourism
- Gender issues in tourism and hospitality
- Sustainable tourist behaviors
- Experience design in leisure settings
Awards
- 2023 Nominated “Impactful Researcher Award”, University of Greenwich Staff Award
- 2023 Allocation of GBS PhD Scholarship
- 2022 Allocation of Vice-Chancellor PhD Scholarship
- “Best Research Poster Award” CAUTHE 2020 Conference Auckland, New Zealand.
Recognition
- Member of NEST (Network of Emerging Scholars in Tourism & Hospitality)
- Associate member of the Institute of Hospitality, Council for Hospitality Management Education
- Associate member of the Council of Australasian Tourism and Hospitality Education (CAUTHE)
- Editorial Board Member for the Journal of Vocational Marketing, Journal of Tourism Futures
- Reviewer for Current Issues in Tourism and Tourism Management Perspectives
- Past executive committee member of the Council of Australasian Tourism and Hospitality Education (CAUTHE)
Research / Scholarly interests
Isabella’s area of research focuses on contested tourism landscapes, mobility (in)justice, border, heritage interpretation, post-humanism, and critical tourism & hospitality studies. Furthermore, Isabella uses primarily ethnography, visual methods and memorywork in her research work.
Key funded projects
- 2023-24 - UoG Impact development fund (£3000) - title: Mindful photography in leisure sites as accessible interventions to mental health conditions
- 2022-23 - UoG Impact development fund (£2300) - title: Tourist border-crossing experiences at airports
Recent publications
Article
Ye, Isabella Qing and , (2024), Book review: A Research Agenda for the Social Impacts of Tourism. Elsevier. In: , , , . Elsevier, Tourism Management, 107: 105054 ISSN: 0261-5177 (Print), 1879-3193 (Online) (doi: https://doi.org/10.1016/j.tourman.2024.105054) NB Item availability restricted.
Manfreda, Anita , Ye, Isabella Qing, Nelson-Miles, KIm (2023), Transforming tourism's “field(work) of view”. Elsevier. In: , , , . Elsevier, Annals of Tourism Research, 103: 103665 ISSN: 0160-7383 (Print), (doi: https://doi.org/10.1016/j.annals.2023.103665).
Zare, Samira and , Ye, Isabella Qing (2023), Contested tourists' border-crossing experiences. Elsevier. In: , , , . Elsevier, Annals of Tourism Research, 100: 103571 ISSN: 0160-7383 (Print), (doi: https://doi.org/10.1016/j.annals.2023.103571) NB Item availability restricted.
Ong, Faith , Qi, Hongxia, Yu, Nanyi, Ye, Isabella Qing (2022), Greening exhibition events in China: beyond sustainability into regeneration. Cognizant Communications Corporations. In: , , , . Cognizant Communications Corporations, Event Management, 26 (4) . pp. 813-829 ISSN: 1525-9951 (Print), 1943-4308 (Online) (doi: https://doi.org/10.3727/152599521x16288665119521) NB Item availability restricted.
Ye, Isabella Qing , Hughes, Karen, Walters, Gabby, Mkono, Mucha (2020), Up close and personal: using high engagement techniques to study Chinese visitors' landscape perceptions. Elsevier. In: , , , . Elsevier, Tourism Management Perspectives, 33: 100629 ISSN: 2211-9736 (Print), (doi: https://doi.org/10.1016/j.tmp.2019.100629).
Book section
Thakur, Prachi , Manfreda, Anita, Ye, Isabella Qing (2025), Playful pedagogy and gamification: developing reflective practitioners in tourism and hospitality education. Channel View Publications. In: , , In: Marcela Fang, Kim Williams, Alison Morrison, Tracy Harkison (eds.), Rethinking Hospitality and Tourism Education: Disruptors and Transformations. Channel View Publications, Bristol, UK , 101 (1st) . pp. 150-164 . ISBN: 9781845419424; 9781845419448 (doi: https://www.channelviewpublications.com/page/detail/Rethinking-Hospitality-and-Tourism-Education/?k=9781845419424) NB Item availability restricted.
Ye, Isabella Qing and , Guix, Mireia (2022), Restore, reorient, and reinvigorate: a localisation and sensemaking approach to crisis recovery. Routledge - Taylor & Francis. In: , , In: James Kennell, Priyakrushna Mohanty, Anukrati Sharma, Azizul Hassan (eds.), Crisis management, destination recovery and sustainability: Tourism at a crossroad. Routledge - Taylor & Francis, London (1st) . pp. 112-124 . ISBN: 9781003295839 (doi: https://doi.org/10.4324/9781003295839) NB Item availability restricted.
Ye, Qing and , Tkaczynski, Aaron (2017), Environmental-focused events: saving tourism landmarks for future generations. Emerald. In: , , , Advances in Hospitality and Leisure. Emerald, Advances in Hospitality and Leisure, 13 . pp. 155-163 . ISBN: 9781787434875ISSN: 1745-3542 (Print), (doi: https://doi.org/10.1108/s1745-354220170000013013).
Conference item
Ye, Isabella Qing and , (2024), Towards reflexive post-humanism in critical pedagogy: Inclusion of non-human voices in tourism education. In: SHIFT Conference 2024, 10th - 11th Jan 2024, London, University of Greenwich and online , . , . pp. 34-34 (doi: https://www.gre.ac.uk/learning-teaching/shift).
Ye, Isabella Qing and , Zare, Samira (2023), The stories of the unheard: border-crossing, passports, and travel experiences. In: XX ISA World Congress of Sociology, 25th June - 1st July 2023, Melbourne, Australia , . , (doi: https://isaconf.confex.com/isaconf/wc2023/meetingapp.cgi/Paper/142942).
Ye, Isabella Qing and , Riordan, Tyler (2022), A city with no seat: rethinking hospitality in hostile urban landscapes. Council for Australasian University Tourism and Hospitality Education (CAUTHE). In: CAUTHE 2022 – 32nd CAUTHE conference Theme: Shaping the Next Normal in Tourism, Hospitality and Events, 7th - 9th February 2022, Brisbane and online In: CAUTHE 2022 Conference organizing committee (ed.), CAUTHE 2022 Conference Online: Shaping the Next Normal in Tourism, Hospitality and Events: Handbook of Abstracts of the 32nd Annual Conference. Council for Australasian University Tourism and Hospitality Education (CAUTHE), Brisbane, Australia (1st) . pp. 82-83 . ISBN: 9780994514189 (doi: https://search.informit.org/doi/epdf/10.3316/informit.422049764405806) NB Item availability restricted.
Hughes, Karen , Ye, Isabella Qing, Macionis, Niki (2021), Thinking outside the [escape] box: using game-based learning to test and reinforce students’ learning. Council for Australasian University Tourism and Hospitality Education (CAUTHE). In: CAUTHE 2021 Conference Online: Transformations in Uncertain Times: Future Perfect in Tourism, Hospitality and Events, 9th - 12th February 2021, Online , CAUTHE 2021 Conference Online: Transformations in Uncertain Times: Future Perfect in Tourism, Hospitality and Events: Proceedings of the 31st Annual Conference. Council for Australasian University Tourism and Hospitality Education (CAUTHE), . pp. 538-538 . ISBN: 9780994514158 (doi: https://search.informit.org/doi/epdf/10.3316/informit.705500209375679) NB Item availability restricted.
Ye, Isabella Qing , Hughes, Karen, Walters, Gabby, Mkono, Mucha (2021), Interpreting landscapes and landscape interpretation Insights from Chinese visitors’ encounters with Uluru. In: CAUTHE 2021 Conference Online: Transformations in Uncertain Times: Future Perfect in Tourism, Hospitality and Events, 9th - 12th February 2021, Online , . , . pp. 525-525 (doi: https://search.informit.org/doi/epdf/10.3316/informit.704475395956478) NB Item availability restricted.
Breakey, Noreen and , Ye, Isabella Qing (2020), Looking into the future through the past: a comprehensive review of managing tourism in World Heritage Sites (1989-2019). Council for Australasian University Tourism and Hospitality Education (CAUTHE). In: CAUTHE 2020: 20:20 Vision: New Perspectives on the Diversity of Hospitality, Tourism and Events: Proceedings of the 30th Annual Conference, 10th - 13th February 2020, Auckland University of Technology, Auckland, New Zealand , CAUTHE 2020: 20:20 Vision: New Perspectives on the Diversity of Hospitality, Tourism and Events: Proceedings of the 30th Annual Conference, Auckland University of Technology, Auckland, New Zealand. Council for Australasian University Tourism and Hospitality Education (CAUTHE), New Zealand . ISBN: 9780473509224 (doi: https://cauthe.org/shop/product/conference-proceedings-2020/) NB Item availability restricted.
Ye, Isabella Qing , Hughes, Karen, Walters, Gabby, Mkono, Mucha (2020), More than meets the eye: using visitor-employed photography to explore landscape perception. Council for Australasian University Tourism and Hospitality Education (CAUTHE). In: CAUTHE 2020: 20:20 Vision: New Perspectives on the Diversity of Hospitality, Tourism and Events: Proceedings of the 30th Annual Conference, 10th - 13th February 2020, Auckland University of Technology, Auckland, New Zealand , CAUTHE 2020: 20:20 Vision: New Perspectives on the Diversity of Hospitality, Tourism and Events: Proceedings of the 30th Annual Conference, Auckland University of Technology, Auckland, New Zealand. Council for Australasian University Tourism and Hospitality Education (CAUTHE), New Zealand . ISBN: 9780473509224 (doi: https://cauthe.org/shop/product/conference-proceedings-2020/) NB Item availability restricted.
Ye, Isabella Qing , Hughes, Karen, Walters, Gabby, Mkono, Mucha (2019), Come walk with me: exploring landscape perceptions of Chinese visitors at Uluru Kata-Tjuta National Park. Council for Australasian University Tourism and Hospitality Education (CAUTHE). In: CAUTHE 2019: Sustainability of Tourism, Hospitality & Events in a Disruptive Digital Age: Proceedings of the 29th Annual Conference, 11th - 14th February 2019, Central Queensland University, Cairns, Australia In: CAUTHE 2019 Conference organizing committee (ed.), CAUTHE 2019: Sustainability of Tourism, Hospitality & Events in a Disruptive Digital Age: Proceedings of the 29th Annual Conference, Central Queensland University, Cairns, Australia. Council for Australasian University Tourism and Hospitality Education (CAUTHE), Australia (1st) . ISBN: 9780994514141 (doi: https://cauthe.org/shop/product/conference-proceedings-2019/) NB Item availability restricted.
Conference proceedings
Ye, Isabella Qing and , (2022), A duo-ethnographic tale of solo female researchers’ fieldwork experiences in remote Australia: gender and liminality in academic fieldwork. EuroCHRIE. In: , , In: EuroCHRIE2022 EuroCHRIE 2022 Organising Committee (ed.), EuroCHRIE2022 Conference proceedings. Apeldoorn, The Netherlands. October 25-27, 2022. EuroCHRIE, Apeldoorn - Wittenborg University of Applied Sciences (1st) . pp. 7-7 (doi: https://www.wittenborg.eu/eurochrie-apeldoorn-2022.htm).