Key details
Dr Isabella Ye
Senior Lecturer in Tourism & Events, Programme Leader - BA International Tourism & Hospitality Management
Dr Isabella Ye joined the University of Greenwich in January 2022, after completing her Ph.D. in Tourism Management from the University of Queensland, Australia. Her PhD research explored how culture and site interpretation shape visitor national park experiences in outback Australia, and implications for interpretation practices in nature-based heritage sites. Isabella’s area of research focuses on geopolitics of cross-border mobilities and socio-spatial bordering processes, liminality in tourism geographies, post-humanism, and critical tourism & hospitality studies. Isabella is a Fellow of the Higher Education Academy (FHEA), awarded by Advance HE.
Before joining Greenwich, Isabella worked as a lecturer in tourism and MBA instructor at the University of Queensland, Australia. She taught a wide range of undergraduate and postgraduate subjects in the fields of sustainable tourism, experience design, hotel operations, visitor management, and discourses in hospitality. Isabella is a critical pedagogue and specializes in game-based learning approaches to enhance student engagement and performances, such as the Escape Box Game, Lego Serious Play®, and simulations. She is a certified LEGO Serious Play® (LSP) facilitator for Higher Education.
Isabella serves on the Executive Committee of the Association for Tourism in Higher Education (ATHE). She is an associate member of the Institute of Hospitality (IoH), the Council of Australasian Tourism and Hospitality Education (CAUTHE), and the Council for Hospitality Management Education (CHME). Isabella is an advocate for mental well-being and currently holds a Standard Mental Health First Aider license (Credential ID 44944-294806). Isabella also holds a Carbon Literacy Certificate.
Isabella also worked in the hospitality industry for 6 years as a front office manager and corporate event sales.
Responsibilities within the university
- Programme Leader - BA (Hons) International Tourism & Hospitality Management
- PhD Supervisor, MA/BA dissertation supervisor.
- Co-chair of SEBE Learning & Teaching Festival 2025
- Isabella is currently available for PhD supervision in the following areas:
- Tourism Mobilities
- Social justice in tourism and hospitality
- Gender issues in tourism and hospitality
- Social impacts in destination and regional development
- Experience design in tourism & leisure settings
Awards
- 2024 Nominated “Student Success Award” and “Greenwich Excellence Award”, University of Greenwich Staff Award.
- 2023 Nominated “Impactful Researcher Award”, University of Greenwich Staff Award.
- 2023 Allocation of GBS PhD Scholarship.
- 2022 Allocation of Vice-Chancellor PhD Scholarship.
- “Best Research Poster Award” CAUTHE 2020 Conference Auckland, New Zealand.
Recognition
- Executive Committee Member of Association for Tourism in Higher Education (ATHE).
- Member of NEST (Network of Emerging Scholars in Tourism & Hospitality)
- Editorial Board Member for Journal of Vocational Marketing, Journal of Tourism Futures
- Reviewer for Journal of Sustainable Tourism, Current Issues in Tourism, Tourism Management Perspectives
- Associate member of Institute of Hospitality, Council for Hospitality Management Education
- Past executive committee member of Council of Australasian Tourism and Hospitality Education (CAUTHE)
Research / Scholarly interests
Isabella’s area of research focuses on the geopolitics of cross-border mobilities and socio-spatial bordering processes, liminality in tourism geographies, post-humanism, and critical tourism & hospitality studies. Furthermore, Isabella uses primarily ethnography, visual methods and memory-work in her research work.
Key funded projects
- 2023-24 – University of Greenwich ECA Pilot Project Funds (£3500) granted by University of Greenwich Research & Enterprise
- 2023-24 - University of Greenwich Impact development fund (£3000) - title: Mindful photography in leisure sites as accessible interventions to mental health conditions
- 2022-23 - University of Greenwich Impact development fund (£2300) - title: Tourist border-crossing experiences at airports