Dr Ryan Yung

Dr Ryan Yung PhD, BBus (Hons)

Lecturer, Digital Innovation and Transformation in Marketing

Key details

Dr Ryan Yung

Lecturer, Digital Innovation and Transformation in Marketing


Biography

I am an expert on digital innovation and transformation in tourism marketing currently focused on the extended realities. In my area of expertise, I am a multi-award winning published author of multiple journal articles and book chapters. With an international professional background in hotel management, I have given masterclasses and guest lectures on digital trends in countries ranging from Germany, UK, and Italy, to Malaysia, Australia and New Zealand. I have also worked with professional and commercial bodies such as Queensland's Department of Innovation, Queensland Tourism Industry Council, Destination Gold Coast, Flyover Zone and Digital Frontier on technological innovation focused projects.

Research / Scholarly interests

My research takes an interdisciplinary approach to marketing and management designed to generate impactful contributions to digital transformations and innovations, accessibility, inclusivity, and sustainability. My track record of publications aligns to three core research streams: (1) implications of extended reality systems, (2) the concept of presence and emotions, and (3) digital innovations in marketing.

Additionally, my research integrates theoretical contributions and methodological innovations to bring benefits to both researchers and industry. Key highlights include contributing to the Queensland Government’s 2019 Queensland Tourism Digital Workforce Development Plan consultancy project, Destination Gold Coast’s 2022 Digital Empowerment Program, and being engaged to present masterclasses on Augmented and Virtual Reality for Destination Queensland’s 2018 Tourism Masterclass series for tourism and hospitality enterprises.

I also currently serve as Associate Editor for the Tourism Management Perspectives (Q1) journal.

ORCID: 0000-0003-3755-2557

https://scholar.google.com/citations?user=6MTBnisAAAAJ&hl=en

Recent publications

  1. Yung, R., Le, T. H., Moyle, B., & Arcodia, C. (2022). Towards a typology of virtual events. Tourism Management, 92. https://doi.org/10.1016/j.tourman.2022.104560
  2. Le, T. H., & Yung, R. (2022). Ones and zeros: An overview of virtual business events. In C. Arcodia (Ed.), Routledge handbook of business events.
  3. Shan, J., Moyle, B., Yung, R., Tao, L., & Scott, N. (2022). Augmented reality and the enhancement of memorable tourism experiences at heritage sites. Current Issues in Tourism. https://doi.org/10.1080/13683500.2022.2026303
  4. Yung, R., Khoo-Lattimore, C., & Potter, L. E. (2021). VR the world: Experimenting with emotion and presence for tourism marketing. Journal of Hospitality and Tourism Management, 46, 160-171. https://doi.org/10.1016/j.jhtm.2020.11.009 [Winner of JHTM 2021 Highly Commended PhD Paper Award]
  5. Yung, R., Khoo-Lattimore, C., Prayag, G., & Surovaya, E. (2021). Around the world in less than a day: virtual reality, destination image and perceived destination choice risk in family tourism. Tourism Recreation Research, 46(1), 3-18. https://doi.org/10.1080/02508281.2020.1788351 [Winner of TRR Best Article of the Year 2021]
  6. Yung, R., Khoo-Lattimore, C., & Potter, L. E. (2020). Virtual reality and tourism marketing: conceptualizing a framework on presence, emotion, and intention. Current Issues in Tourism, 24(11), 1505-1525. https://doi.org/10.1080/13683500.2020.1820454
  7. Surovaya, E., Prayag, G., Yung, R., & Khoo-Lattimore, C. (2020). Telepresent or not? Virtual reality, service perceptions, emotions and post-consumption behaviors. Anatolia, 31(4), 620-635. https://doi.org/10.1080/13032917.2020.1808431
  8. Yung, R., Khoo-Lattimore, C., & Potter, L. E. (2019). VR the World: Investigating the Effectiveness of Virtual Reality for Destination Marketing through Presence, Emotion, and Intention. e-Review of Tourism Research, 17(3). https://journals.tdl.org/ertr/index.php/ertr/article/view/522
  9. Pung, J. M., Yung, R., Khoo-Lattimore, C., & Del Chiappa, G. (2019). Transformative travel experiences and gender: a double duoethnography approach. Current Issues in Tourism, 23(5), 538-558. https://doi.org/10.1080/13683500.2019.1635091
  10. Yung, R., & Khoo-Lattimore, C. (2019). New realities: a systematic literature review on virtual reality and augmented reality in tourism research. Current Issues in Tourism, 22(17), 2056-2081. https://doi.org/10.1080/13683500.2017.1417359
  11. Khoo-Lattimore, C., Mura, P., & Yung, R. (2019). The time has come: a systematic literature review of mixed methods research in tourism. Current Issues in Tourism, 22(13), 1531-1550. https://doi.org/10.1080/13683500.2017.1406900

Presentations

  1. Yung, R., Le, T. H.(2022). Conceptualising the Virtual Events: SP-E-L CUBE. Presented (Online) at the CAUTHE 2022 Hybrid Conference, February 8, 2022.
  2. Yung, R., Moyle, B. D., Yang, E. C. L.(2022). Cultivating Professional Identity through Interactive Oral Assessments. Presented (Online) at the CAUTHE 2022 Hybrid Conference, February 8, 2022.
  3. ABC Radio National Breakfast with Hamish MacDonald (Jan 2022) Virtual tourism could scratch your travel itch. (Link)
  4. Yung, R. (2021). Smart Recovery from COVID-19 with Virtual Reality Tourism. Presented (Online) at the Australia-ASEAN Tourism & Hospitality Forum, September 17, 2021.
  5. Yung, R. (2021). Experiential Futures with Virtual Reality Tourism. Presented at the ICRTH 2021 Conference, May 28, 2021, Sarawak, Malaysia.
  6. Yung, R., Khoo-Lattimore, C., Potter, L. E. (2020). VR the World: Investigating the Effectiveness of Virtual Reality for Destination Marketing through Presence, Emotion, and Intention. Presented at theCAUTHE 2020 Conference, February 10-13, 2020, Auckland, New Zealand.
  7. Yung, R., Khoo-Lattimore, C., Potter, L. E. (2020). VR the World: Investigating the Effectiveness of Virtual Reality for Destination Marketing through Presence, Emotion, and Intention. Presented at the ENTER2020 eTourism Conference, January 8-10, 2020, Guildford, UK. Available Online.