Dr Ryan Yung

Dr Ryan Yung PhD, BBus (Hons)

Senior Lecturer, Digital Innovation and Transformation in Marketing and Deputy Director of Tourism and Marketing Research Centre

Key details

Dr Ryan Yung

Senior Lecturer, Digital Innovation and Transformation in Marketing and Deputy Director of Tourism and Marketing Research Centre


I am an expert on digital innovation and transformation in tourism marketing currently focused on the extended realities. In my area of expertise, I am a multi-award winning published author of multiple journal articles and book chapters. With an international professional background in hotel management, I have given masterclasses and guest lectures on digital trends in countries ranging from Germany, UK, and Italy, to Malaysia, Australia and New Zealand. I have also worked with professional and commercial bodies such as Queensland's Department of Innovation, Queensland Tourism Industry Council, Destination Gold Coast, Flyover Zone and Digital Frontier on technological innovation focused projects.

Responsibilities within the university

Teaching Responsibilities:

  • Digital Tourism & Hospitality Management
  • Creative Project
  • Revenue Management for Hospitality
  • Strategic Marketing Management
  • Creative Content Marketing
  • Research Methods
  • Masters Dissertation Supervision
  • PhD Supervision

Service and Research Responsibilities:

  • Deputy Director, Tourism and Marketing Research Centre
  • School Development Lead, Digital Marketing Lab
  • MGM Representative, Early Career Researcher Network Committee, Greenwich Business School


Recognition / Associations:

  • Associate Editor, Tourism Management Perspectives Journal (Q1)
  • Committee Member, Early Career Researcher Network Greenwich Business School
  • Organiser, MGM Early Career Academics Publishing Workshop Series
  • Twitter Manager, Tourism & Marketing Research Centre
  • Member, Institute of Hospitality

Research / Scholarly interests

My research takes an interdisciplinary approach to marketing and management designed to generate impactful contributions to digital transformations and innovations, accessibility, inclusivity, and sustainability. My track record of publications aligns to three core research streams: (1) implications of extended reality systems, (2) the concept of presence and emotions, and (3) digital innovations in marketing.

Additionally, my research integrates theoretical contributions and methodological innovations to bring benefits to both researchers and industry. Key highlights include contributing to the Queensland Government’s 2019 Queensland Tourism Digital Workforce Development Plan consultancy project, Destination Gold Coast’s 2022 Digital Empowerment Program, and being engaged to present masterclasses on Augmented and Virtual Reality for Destination Queensland’s 2018 Tourism Masterclass series for tourism and hospitality enterprises.

I also currently serve as Associate Editor for the Tourism Management Perspectives (Q1) journal.

ORCID: 0000-0003-3755-2557


Recent publications


Yung, Ryan , Moyle, Brent, Yang, Elaine C.L. (2024), Mitigating the impact of ChatGPT: cultivating professional identity through interactive oral authentic assessments. Taylor and Francis Group - Routledge. In: , , , . Taylor and Francis Group - Routledge, Journal of Hospitality and Tourism Education . pp. 1-7 ISSN: 1096-3758 (Print), 2325-6540 (Online) (doi: https://doi.org/10.1080/10963758.2024.2331516).

Yung, Ryan , Le, Truc Hoang, Moyle, Brent, Arcodia, Charles (2022), Towards a typology of virtual events. Elsevier. In: , , , . Elsevier, Tourism Management, 92: 104560 ISSN: 0261-5177 (Print), 1879-3193 (Online) (doi: https://doi.org/10.1016/j.tourman.2022.104560).

Jiang, Shan , Moyle, Brent, Yung, Ryan, Tao, Li , Scott, Noel (2022), Augmented reality and the enhancement of memorable tourism experiences at heritage sites. Routledge. In: , , , . Routledge, Current Issues in Tourism, 26 (2) . pp. 242-257 ISSN: 1368-3500 (Print), 1747-7603 (Online) (doi: https://doi.org/10.1080/13683500.2022.2026303).

Yung, Ryan , Khoo-Lattimore, Catheryn, Potter, Leigh Ellen (2020), VR the world: experimenting with emotion and presence for tourism marketing. Elsevier - Australian Academic Press. In: , , , . Elsevier - Australian Academic Press, Journal of Hospitality and Tourism Management, 46 . pp. 160-171 ISSN: 1447-6770 (Print), 1839-5260 (Online) (doi: https://doi.org/10.1016/j.jhtm.2020.11.009).

Yung, Ryan , Khoo-Lattimore, Catheryn, Potter, Leigh Ellen (2020), Virtual reality and tourism marketing: conceptualizing a framework on presence, emotion, and intention. Routledge. In: , , , . Routledge, Current Issues in Tourism, 24 (11) . pp. 1505-1525 ISSN: 1368-3500 (Print), 1747-7603 (Online) (doi: https://doi.org/10.1080/13683500.2020.1820454).

Surovaya, Ekaterina , Prayag, Girish, Yung, Ryan, Khoo-Lattimore, Catheryn (2020), Telepresent or not? Virtual reality, service perceptions, emotions and post-consumption behaviors. Routledge Taylor & Francis. In: , , , . Routledge Taylor & Francis, Anatolia: An International Journal of Tourism and Hospitality Research, 31 (4) . pp. 620-635 ISSN: 1303-2917 (Print), 2156-6909 (Online) (doi: https://doi.org/10.1080/13032917.2020.1808431).

Yung, Ryan , Khoo-Lattimore, Catheryn, Prayag, Girish, Surovaya, Ekaterina (2020), Around the world in less than a day: virtual reality, destination image and perceived destination choice risk in family tourism. Taylor and Francis Group - Routledge. In: , , , . Taylor and Francis Group - Routledge, Tourism Recreation Research, 46 (1) . pp. 3-18 ISSN: 0250-8281 (Print), 2320-0308 (Online) (doi: https://doi.org/10.1080/02508281.2020.1788351).

Pung, Jessica Mei , Yung, Ryan, Khoo-Lattimore, Catheryn, Del Chiappa, Giacomo (2020), Transformative travel experiences and gender: a double duoethnography approach. Taylor and Francis Group - Routledge. In: , , , . Taylor and Francis Group - Routledge, Current Issues in Tourism, 23 (5) . pp. 538-558 ISSN: 1368-3500 (Print), 1747-7603 (Online) (doi: https://doi.org/10.1080/13683500.2019.1635091).

Yung, Ryan , Khoo-Lattimore, Catheryn, Potter, Leigh Ellen (2019), VR the world: investigating the effectiveness of virtual reality for destination marketing through presence, emotion, and intention. Texas A and M University. In: , , , . Texas A and M University, e-Review of Tourism Research (eRT), 17 (3) . pp. 368-384 ISSN: 1941-5842 (Print), (doi: http://www.scopus.com/inward/record.url?eid=2-s2.0-85078137786&partnerID=MN8TOARS).

Khoo-Lattimore, Catheryn , Mura, Paolo, Yung, Ryan (2019), The time has come: a systematic literature review of mixed methods research in tourism. Taylor & Francis. In: , , , . Taylor & Francis, Current Issues in Tourism, 22 (13) . pp. 1531-1550 ISSN: 1368-3500 (Print), 1747-7603 (Online) (doi: https://doi.org/10.1080/13683500.2017.1406900).

Yung, Ryan and , Khoo-Lattimore, Catheryn (2017), New realities: a systematic literature review on virtual reality and augmented reality in tourism research. Taylor & Francis. In: , , , . Taylor & Francis, Current Issues in Tourism ISSN: 1368-3500 (Print), (doi: https://doi.org/10.1080/13683500.2017.1417359).

Book section

Siegel, Lauren , Kim, Hyerhim, Yung, Ryan (2024), Tourism and digital marketing. CRC Press - Taylor & Francis Group. In: , , In: Paulo Botelho Pires, Jose Duarte Santos, Ines Veiga Pereira (eds.), Digital Marketing. Analyzing its Transversal Impact. CRC Press - Taylor & Francis Group, Boca Raton (1st) . ISBN: 9781003384960; 9781032471730; 1032471735 (doi: https://doi.org/10.1201/9781003384960) NB Item availability restricted.

Le, Truc Hoang and , Yung, Ryan (2022), An overview of virtual business events: can everyone hear me?. Routledge - Taylor & Francis. In: , , In: Charles Arcodia (ed.), Routledge Handbook of Business Events. Routledge - Taylor & Francis, Oxon and New York (1st) . pp. 188-204 . ISBN: 9781138629004; 9781032321172; 9781315210568; 9781351810029, 1351810022 (doi: https://doi.org/10.4324/9781315210568) NB Item availability restricted.

Yung, Ryan and , Khoo-Lattimore, Catheryn (2018), Same, same, but different: the influence of children in Asian family travel. Springer. In: , , In: Elaine Chiao Ling Yang, Catheryn Khoo-Lattimore (eds.), Asian Cultures and Contemporary Tourism. Springer, Singapore Asian Cultures and Contemporary Tourism (1st) . pp. 61-78 . ISBN: 9789811079801; 9789811079795; 9789811340338ISSN: 2509-4203 (Print), (doi: https://doi.org/10.1007/978-*******7980-1_4).