Dr Shoaib Ul Haq

Dr Shoaib Haq

Senior Lecturer

Dr Shoaib Ul Haq is a senior lecturer at University of Greenwich in the business school. He specializes in the field of digital economy and decolonial theory. His teaching interests are in the following areas: Data analytics tools and techniques, digital transformation, strategy, and entrepreneurship. Dr Shoaib completed his post-doctoral from University of Liege in Belgium and his MBA from Leipzig graduate school of management, Germany. He has published extensively in leading management journals such as ‘Organization Studies’, ‘Organization’, and ‘Long Range Planning’. He is the co-editor of a volume on post-colonial theory published recently by Springer. Additionally, he participates actively in the journal reviewing process and is also an editorial board member of Journal of Business Ethics.

Business and management

Responsibilities within the university

Teaching and research

Recognition

Editorial board member of Journal of Business Ethics

Research / Scholarly interests
  • Digital economy
  • Decolonial theory

Recent publications

Article

Haq, Shoaib Ul , Sulbout, Jerome, Pichault, Francois (2025), From anchors to scripts: reframing career theory for the microtasking era. Emerald Publishing Limited. In: , , , . Emerald Publishing Limited, Career Development International . pp. 1-16 ISSN: 1362-0436 (Print), 1758-6003 (Online) (doi: https://doi.org/10.1108/CDI-07-2024-0317).

Haq, Shoaib Ul and , Kwok, Yiu-Keung (2025), When hate does not last: the evolution of brand schema in online communities. Emerald. In: , , , . Emerald, Qualitative Market Research: An International Journal ISSN: 1352-2752 (Print), 1758-7646 (Online) (doi: https://doi.org/10.1108/qmr-06-2024-0105).

Zyad, Al Waqas Bin Abi , Ul-Haq, Shoaib, Rauf, Ateeq Abdul (2024), Secularchy: suppressing the sacred in international business. Emerald. In: , , , . Emerald, Critical Perspectives on International Business 1742-2043 (Online) (doi: https://doi.org/10.1108/cpoib-06-2022-0063).

Haq, Shoaib Ul and , Kwok, Ray Yiu-keung (2024), Encountering the 'other' in religious social media: a cross-cultural analysis. SAGE Publications. In: , , , . SAGE Publications, Social Media + Society (SM+S), 10 (4) 2056-3051 (Online) (doi: https://doi.org/10.1177/20563051241303363).

Haq, Shoaib Ul and , (2024), A decolonial reimagining of workplace spirituality: embracing Sufi wisdom in the quest for meaningful enchantment. International Association of Management, Spirituality & Religion - Taylor and Francis - Ingenta. In: , , , . International Association of Management, Spirituality & Religion - Taylor and Francis - Ingenta, Journal of Management, Spirituality and Religion ISSN: 1476-6086 (Print), 1942-258X (Online) (doi: https://doi.org/10.51327/KUWV2742).

Haq, Shoaib Ul , Jaffer, Muhammad Asif, Rizvi, Wajid Hussain (2024), Can religion motivate people to blow the whistle?. SAGE Publications. In: , , , . SAGE Publications, Archive for the Psychology of Religion . pp. 1-25 ISSN: 0084-6724 (Print), 1573-6121 (Online) (doi: https://doi.org/10.1177/00846724241241341).

Abid, Muhammad , Bothello, Joel, Ul-Haq, Shoaib, Ahmadsimab, Alireza (2022), The morality of informality: exploring binary oppositions in counterfeit markets. SAGE. In: , , , . SAGE, Organization Studies, 44 (5) . pp. 687-711 ISSN: 0170-8406 (Print), 1741-3044 (Online) (doi: https://doi.org/10.1177/01708406221124796).

Haq, Shoaib Ul and , (2022), Reversing the colonial warp in education: a decolonial encounter with Muhammad Iqbal. Springer Netherlands. In: , , , . Springer Netherlands, Higher Education, 84 . pp. 399-414 ISSN: 0018-1560 (Print), 1573-174X (Online) (doi: https://doi.org/10.1007/s10734-021-00773-w).

Butt, Irfan , Haq, Shoaib Ul, Shareef, Mahmud A., Chowdhury, Abdul Hannan , Ahmed, Jashim Uddin (2022), Ethical reputation and retail bank selection: a sequential exploratory mixed-methods study in an emerging economy. Emerald. In: , , , . Emerald, International Journal of Bank Marketing, 40 (7) . pp. 1526-1554 ISSN: 0265-2323 (Print), (doi: https://doi.org/10.1108/IJBM-03-2021-0104).

Haq, Shoaib Ul , Butt, Irfan, Ahmed, Zeeshan, Al-Said, Faris Turki (2020), Scale of religiosity for Muslims: an exploratory study. Emerald Group Publishing Limited. In: , , , . Emerald Group Publishing Limited, Journal of Islamic Marketing, 11 (6) . pp. 1201-1224 ISSN: 1759-0833 (Print), (doi: https://doi.org/10.1108/JIMA-03-2016-0018).

Haq, Shoaib Ul , Lone, Razi Allah, Ashraf, Naeem (2020), A theory of capitalist co-optation of radical alternatives: the case of Islamic banking industry. SAGE. In: , , , . SAGE, Organization, 29 (1) . pp. 129-154 ISSN: 1350-5084 (Print), 1461-7323 (Online) (doi: https://doi.org/10.1177/1350508420939245).

Ashraf, Naeem , Pinkse, Jonatan, Ahmadsimab, Alireza, Haq, Shoaib Ul , Badar, Kamal (2019), Divide and rule: the effects of diversity and network structure on a firm's sustainability performance. Elsevier Ltd.. In: , , , . Elsevier Ltd., Long Range Planning, 52: 101880 (6) ISSN: 0024-6301 (Print), (doi: https://doi.org/10.1016/j.lrp.2019.04.002).

Haq, Shoaib Ul and , (2019), Spiritual development and meaningful work: a Habermasian critique. Taylor & Francis - Routledge. In: , , , . Taylor & Francis - Routledge, Human Resource Development International, 23 (2) . pp. 125-145 ISSN: 1367-8868 (Print), 1469-8374 (Online) (doi: https://doi.org/10.1080/13678868.2019.1679570).

Bashir, Mohsin and , Haq, Shoaib Ul (2019), Why madrassah education reforms don’t work in Pakistan. Taylor and Francis Group - Routledge. In: , , , . Taylor and Francis Group - Routledge, Third World Quarterly, 40 (3) . pp. 595-611 ISSN: 0143-6597 (Print), 1360-2241 (Online) (doi: https://doi.org/10.1080/01436597.2019.1570820).

Book section

Haq, Shoaib Ul and , Abdullah, Muhammad (2024), Disentangling social entrepreneurship as an agent of social change. Palgrave Macmillan - Springer Nature. In: , , In: Rajendra Baikady, Varoshini Nadesan, Jaroslaw Przeperski, M. Rezaul Islam, S. M. Sajid, Gao Jianguo (eds.), The Palgrave Handbook of Global Social Change. Palgrave Macmillan - Springer Nature, Cham, Switzerland (1st) . pp. 1-16 . ISBN: 9783030876241 (doi: https://doi.org/10.1007/978-3-030-87624-1_63-1) NB Item availability restricted.

Haq, Shoaib Ul and , (2023), Emancipation as submission: Muhammad Iqbal, storytelling, and critical theory. World Scientific Publishing. In: , , In: Ozan Nadir Alakavuklar, Amon Barros, Nimruji Jammulamadaka, Ana Maria Peredo, David M. Boje (eds.), A World Scientific Encyclopedia of Business Storytelling, Set 1, Volume 3: Business Storytelling and Postcolonialism. World Scientific Publishing, , 3 (1st) . pp. 65-88 . ISBN: 9789811279904; 9789811279928 (doi: https://doi.org/10.1142/9789811273490_0004).

Haq, Shoaib Ul and , Khan, Farzad Rafi (2017), A Sufi view of human transformation and its organizational implications. Springer Link. In: , , In: Judi Neal (ed.), Handbook of Personal and Organizational Transformation. Springer Link, Cham (1st) . pp. 1-33 . ISBN: 9783319295879; 9783319295879 (doi: https://doi.org/10.1007/978-3-319-29587-9_45-1).

Edited book

Jammulamadaka, Nimruji and , Haq, Shoaib Ul (2022), Managing the post-colony South Asia Focus: ways of managing, organising and living. Springer Nature. In: , , , Managing the Post-Colony South Asia Focus. Springer Nature, Singapore , 1 (1st) . ISBN: 9789811929878; 9789811929885ISSN: 2523-790X (Print), 2523-7918 (Online) (doi: https://doi.org/10.1007/978-*******2988-5) NB Item availability restricted.

View all publications