Dr Zohre Mohammadi PhD, MA, BA, FHEA, CMBE

Dr Zohre Mohammadi is a Senior lecturer in Tourism and Marketing at University of Greenwich. She received her PhD in Tourism in 2019 with her qualitative study on childhood travel experiences and motivations.

Before joining Greenwich, Zohre has been a Senior Research Fellow at James Cook university Singapore.

She has a number of papers published in Tourism and Hospitality leading journals, as well as book chapters. She has also served as a reviewer for journals and a member of scientific committees for conferences. Additionally, she benefits from conducting her research using novel qualitative methods, and she is quite confident in deploying and exploring this approach more extensively in future research activities.

Her research focus is on tourism behaviour and experience, tourism marketing, and events, activities, and amenities for children in order to introduce new emerging markets. She has launched projects aimed at sustaining the livelihoods of aquaculture small businesses in the tropics through tourism. Additionally, her research supports a number of the United Nations' Sustainable Development Goals, most notably Goals 4, 8, and 11. In the future, she hopes to continue a cross-disciplinary, collaborative approach in order to contribute to the expansion of livelihood projects in particular and to gain a better understanding of how development scenarios (desired and actual) interact with environmental management and livelihoods in the societies.