Emma Connor MA, FHEA, BA

Emma Programme leads the MSc Digital Marketing Management and is a module leader for final year undergraduate and master’s level marketing modules. Emma’s key interests are in the subject areas of marketing strategy, digital marketing, advertising and marketing communications, consumer behaviour and psychology. She holds a Distinction in MA Strategic Advertising and Marketing Communications and is a member of the Institute of Data and Marketing (IDM).

Emma combines her practical industry knowledge with academic research led teaching. Student learning experience is at the heart of her work at Greenwich and is an advocate of flexible learning technologies to support this. Emma engages her students by using business simulation games and is an experienced user of Mentimeter. Emma adopts an edutainment philosophy in her Hybrid and classroom delivery.

Emma has led curriculum design and taught for both marketing and business subjects across Management & Marketing and Business Operations & Strategy Schools.

Before becoming an academic educator, Emma managed many successful large scale marketing communications campaigns and team led the Greenwich Business School’s marketing activities.  Before joining the Faculty, Emma completed her drama school training, gaining expertise in radio voiceover, improvisation, and public speaking. Using drama-based pedagogy, Emma uses her acting and vocal training in her teaching.