Emma Connor MA, FHEA, BA

Teaching Fellow in Business Resourcing and Performance

Key details

Emma Connor

Emma Connor

Teaching Fellow in Business Resourcing and Performance


Emma Connor is a Teaching Fellow in Business Resourcing and Performance. Emma is a module leader and mentor. Emma is passionate about her students learning experience and is an advocate of flexible learning technologies to support this. Her passion has led to several award nominations and wins by students and staff, e.g., Star of the Future - This is our Time Awards 2022 (Winner) and Personal Tutor of the Year – Student Led Teaching Awards 2022 (Winner).    Emma engages her students by using business simulation games and has simCID instructor status to teach SAP ERPsim. Emma is an experienced user of Mentimeter and adopts an edutainment philosophy in her Hybrid and classroom delivery.

Emma’s key interests are in the subject areas of business and economic environment, strategy tools, consumer behaviour, advertising and marketing communications. She holds a Distinction in MA Strategic Advertising and Marketing Communications.

Emma has taught both marketing and business subjects across the Schools of Business Operations & Strategy and Management & Marketing. Emma is a Fellow of the Higher Education Academy and is a Mentor of the Greenwich GOLD Scheme.

Before becoming an academic educator, Emma managed many successful large scale marketing communications campaigns and team led the Greenwich Business School’s marketing activities.  Emma previously managed recruitment events, managed the clearing operation for several years and provided data analysis for student recruitment for GBS. Before joining the Faculty, Emma previously worked in Admissions and Award Ceremonies. Prior to joining Greenwich Emma worked in photography sales for Ede & Ravenscroft at large London Venues such as the Barbican.

Responsibilities within the university

  • Module leader BUSI 1737 - Business and Economic Environment
  • Module leader MARK 1264 – Marketing Principles and Sales Management
  • Module content writer for BA Business Management & Leadership flexible Programme
  • SimCID instructor for ERPsim
  • Module instructor for Business and Management subjects
  • Personal Tutor
  • GOLD Mentor
  • Career mentor for Professional Services Colleagues

Awards

Winner

  • Star of the Future - This is our Time Awards 2022
  • Personal Tutor of the Year – Student Led Teaching Awards 2022

Nominations

  • Star of the Future Award – Business Faculty Awards 2022
  • Mentor of the Year - This is our Time Awards 2022
  • Accessible Education Award -  Student Led Teaching Awards 2022
  • Inspirational Teaching Award - Student Led Teaching Awards 2021
  • Lecturer of the Year Award - Student Led Teaching Awards 2021
  • Extra Mile Award- Student Led Teaching Awards 2021

Recognition

  • Fellow of the Higher Education Academy (FHEA) , Since 2021
  • simCID instructor
  • Member of the Chartered Management Institute (CMI)
  • Trained copywriter by Institute of Data and Marketing

Research / Scholarly interests

  • Consumer behaviour
  • Experimental design, Factorial experiments
  • Advertising appeals
  • Curriculum design
  • Inclusive and flexible learning

Recent publications

  • Sun, W., Abdallah, Y.O.A., and Connor, E (2022), Transforming the structure of Undergraduate Business Courses: Business Management and Leadership (BML) course case study, Compass, TBC
  • Connor, E (2021), ‘A Reflection on using different pedagogical approaches to teaching practical marketing experiences online’ Annual Learning and Teaching Festival 2021.