Key details
Dr Ewa Krolikowska-Adamczyk
Associate Professor in Marketing and Events Management
Ewa joined the University of Greenwich in 2005 with expertise in marketing and business development from the international corporate sector. Drawing on her business background, Ewa’s PhD research contributed to business relationship management, focusing on how social bonds develop in interpersonal business relationships. Since then, she has developed strong research collaborations, extending her research into the field of customer experience. Ewa’s subject expertise has influenced her use of relationship and experiential pedagogies in her teaching which has been highly rated by students.
Over the past 10 years, Ewa has worked with students as partners in co-creating knowledge on her modules, resulting in joint publications and conference papers. More recently, Ewa has reconnected with her theatre roots (as a BA Drama and Theatre Studies graduate) in using drama-based techniques in her teaching. As a co-founder of Act1 Education, she co-delivers workshops on applying drama-based techniques to enhance the impact of knowledge transfer for students and academic staff at the University of Greenwich, as well as other UK and international universities.
Responsibilities within the university
- Associate Head of School for Student Success
Recognition
Memberships
- Chartered Institute of Marketing (Chartered Marketer)
- Fellow of the Higher Education Academy (FHEA)
- Certified Management and Business Educator (CMBE)
Other
- Reviewer for marketing-related articles in the International Journal of Tourism Cities
- Short-listed for Faculty of Business Inspirational Teaching award at Greenwich Student Led Teaching Awards 2020
Research / Scholarly interests
Ewa's research focuses on two main areas:
- Subject-related
Business to business relationship management (social bonds)
- Customer experience
Pedagogy-related
Drama-based techniques in HE teaching
Working with students as partners in co-creating knowledge
Research supervision
- Ewa is interested in applying social psychology theories to relationship marketing. She currently supervises PhD students who are applying Social Identity Theory (SIT) to their research in various contexts such as smart cities and theatre.
Key Funded Projects
- Participating in the evaluation of an EU-funded project: SIREE (Social Integration of Refugees through Education and Self Employment), 2020.
- Developing socially-conscious students: can social consciousness be embedded in teaching? A research project funded by an Academy of Marketing Teaching and Research Development Grant, 2018.