Pamela Zigomo

Dr Pamela Zigomo B.Acc Hons, Msc Events Management, PGCert, FHEA, PhD

Programme Leader for BA Events Management

Key details

Dr Pamela Zigomo

Programme Leader for BA Events Management

Dr Pamela Zigomo joined the University of Greenwich in 2015 as a lecturer in Events Management with a focus on international festivals, event finance, event policy and regulation, live event production and cultural and third sector events.

Prior to joining the University of Greenwich she taught Events Management at the University of Northampton and also worked as an arts and events manager for a number of Cultural and Third Sector organisations in London and the Midlands for over ten years.

Pam is a Fellow of the Higher Education Academy and in the course of her teaching activities has taken on the role of BAME Attainment Champion in the Marketing Events and Tourism Department.

Research / Scholarly interests

Pam's research interests are in critical event studies, cultural and third sector events, social entrepreneurship in the events industry, social innovation in events, events for social change, events for development, events in Africa, post-colonial theory and participatory action research.

Pam completed her PhD with the Institute of Creative and Cultural Entrepreneurship (ICCE) at Goldsmiths University of London and her thesis, which applied a participatory action research approach was titled – 'Unlocking Doors: Decolonising the Event Design Process'Pam was awarded the Best Policy Paper prize at the Leisure Studies Association Conference in 2017 for her paper titled 'Decolonising Event Design: Co-creating an arts event with Zimbabwean visual artists for poverty alleviation.'

Recent publications

Ellis, T. Hockham, D. Rolle, E. Zigomo, P. (2020) Becoming civic centred – A case study of the University of Greenwich's Bathway Theatre based in Woolwich. Studies in Theatre and PerformanceZigomo

Zigomo, P. & Hull, R. (2018) Unlocking Doors: Decolonising the design of an art exhibition in Zimbabwe. Event Management

Kennell, J. & Zigomo, P (2017) Event Strategy for the Royal Borough of Greenwich


Zigomo, P (2019) BAME student attainment in MET: Examining the complex ecosystem. University of Greenwich, Faculty of Business Teaching and Learning Festival

Zigomo, P (2019) Exploring the open space where Art for Charity events can be a catalyst for transformation. Britain Zimbabwe Society and African Studies Centre,   University of Oxford Research Seminar

Zigomo, P. Mukogo, R (2018) Proposing the incorporation of Art for Charity events into Zimbabwe's  destination marketing strategy. ITSA Conference (International Tourism Studies Association)

Zigomo, P. (2017) Exploring how participatory event design can be used as a tool to effect social change: Co-creating an arts event with Zimbabwean Visual Artists for poverty alleviation. – Leisure Studies Conference (Awarded Best Policy Paper Prize)

Zigomo, P (2016) Applying participatory design approaches in the creation of third sector events. ISIRC (International Social Innovation Research Conference)Zigomo, P (2014). Designing events to effect social change: Issues to be considered in promoting the economic empowerment of creative practitioners in Zimbabwe. Southern Africa Research Conference. University of London and Commonwealth Institute.