Peter Vlachos


Peter Vlachos

Dr Peter Vlachos

Principal Lecturer; International Partnerships Link Tutor

Department of Marketing, Events and Tourism

Faculty of Business

Peter's expertise focuses on the 'experience economy' and its impacts on urban development.  His research examines how the arts and entertainment industries, and the creative and leisure sectors more broadly, can influence place branding, labour mobility, and local and regional economic diversification.

Peter began his academic career with studies in Political Science at the University of Toronto. He worked in a number of federal and provincial government ministries in Canada, then in a variety of cultural organisations in Canada and the UK.  He joined the University of Greenwich in 2007, whereupon he established and led the new MA in Events Management. 

Peter is a member of the senior management team in the Department of Marketing, Events, and Tourism, where he holds lead responsibility for the department's transnational educational partnerships.

Peter has been an assessor for the London Arts Board (now Arts Council of England, London). He was one of the University's main press spokespeople for the London 2012 Olympic games. He is a reviewer for the International Journal of Tourism Cities (IJTC).

International Link Tutor, overseeing the transnational partnership programmes offered by the Department of Marketing, Events, and Tourism in the Business School
Member of the Approval and Review Group (current), the committee under Academic Council that reviews the conduct and outcoming of programme validations and reviews
Cross-faculty appointee to board of the Liberal Arts and Science faculty (current)
Member of Academic Council (academic staff representative 2010-13)
Member of the departmental senior management team (current)
Leading on programme development, approvals and re-validations (UK and international)

BA Political Science (Toronto)MA Political Science (Toronto)

MBA (East London)

PhD (Greenwich)Post-graduate Certificate in Higher Education (Greenwich)

* Consultancy

Yoon, H C and Vlachos, P (2019). Korean Cultural Institute, London: Analysis of the 2017-18 Season. February 2019.

Vlachos, P (2017). Economic impact analysis: Olympia London. September 2017.

* Professional Affiliations

Fellow of the Higher Education Academy
Fellow of the Royal Society for the Arts, Manufactures and Commerce
Fellow of the Institute of Place Management
Member of the Chartered Management Institute
Member of the Chartered Institute of Marketing
Member of the Institute of Hospitality

* Visiting Lectureships (past)

Haaga-Helia University of Applied Sciences, Helsinki, Finland
Baria University, Islamabad and Karachi, Pakistan
City University, London, UK

Peter's research expertise focuses the public policy and business practice in relation to the 'experience economy' and its impacts on urban development. His research examines how the arts and entertainment industries, the creative sector, and the night economy influence place branding, labour mobility, and local and regional economic diversification.

Vlachos, P (2019). "Liminality, aesthetics and subjectivity in Event Management studies." In Exploring Liminality in Critical Event Studies: Boundaries, Borders and Contestation in the Study and Analysis of Events. eds. I Lamond and J Moss. Palgrave. (in press)

Mueser, D and Vlachos, P (2018) "Almost like being there? A conceptualisation of live-streaming theatre", International Journal of Event and Festival Management, Vol. 9 Issue: 2, pp.183-203,

Vlachos, P (2015). "Olympics and small local. Business: a five year longitudinal study of southeast London." In The London Olympics and Urban Development: The Mega-Event City. Eds. Poynter et al, 2015. Routledge.

Vlachos, P (2010). "Managing Diversity in Higher Education". The Ethical Record, 115 (6). June 2010. pp. 14-18. ISSN 0014 - 1690

Vlachos, P (2005). "Multiculturalism and Secularism". The Ethical Record, 110 (8). September 2005. pp. 21-24. ISSN 0014 - 1690

Vlachos, P (2002). "Notes from Beijing". The Ethical Record, 107 (2). March 2002. pp. 5-7. ISSN 0014 - 1690

Browse our publications database

Vlachos, P (2019). Building and sustaining international partnerships: a 'deeper' approach. Teaching and Learning Festival. University of Greenwich, London.19 June 2019. 

Vlachos, P (2019). "Urban hospitality and urban revitalisation: the rebranding of place through leisure consumption". Council of Hospitality Management Education annual conference.  London. 21-24 May 2019.

Vlachos, P (2017). "Tensions in local and regional place branding: The mysterious 'disappearance' of Trenton, Ontario, Canada." Second Annual Conference of the International Place Branding Association (IPBA). Swansea, Wales, UK, 5‐7 December 2017

Vlachos, P (2013). "Conceptualizing the festival and event experience: a class-based, psychoanalytic perspective." The Festival and Event Experience (seminar). Middlesex University. 22 November 2013

Vlachos, P (2013). "Creative Labour: 'Precarious' or 'Bohemian'? Some policy implications" ESRC Seminar Series - Youth workers and precarious employment. London. 21 September 2012

Vlachos, P (2012). "Technology and Authenticity in Live Performance". JANET Arts and Humanities workshop. Royal College of Music. 19 September 2012

Vlachos, P (2012). "The Olympics and small business". London 2012: A legacy for all. University of Surrey. 23 January 2012

Browse our publications database