Peter Vlachos


Principal Lecturer; International Partnerships Link Tutor

Key details

Dr Peter Vlachos

Principal Lecturer; International Partnerships Link Tutor

Peter's expertise focuses on the 'experience economy' and its impacts on urban development.  His research examines how the live arts and entertainment industries, and the creative and leisure sectors more broadly, can influence place branding, labour mobility, and local and regional economic diversification.

Peter began his academic career with degrees in Political Science from the University of Toronto. He worked in several federal and provincial government ministries in Canada, then in a variety of cultural organisations in Canada and the UK.  He embarked on his teaching career at City University, London on the MA in Cultural Policy and Management. He joined the University of Greenwich in 2007, whereupon he established and led the new MA in Events Management.

Peter is a member of the senior management team in the Department of Marketing, Events, and Tourism, where he holds lead responsibility for the department's transnational educational partnerships.

Peter has been an assessor for the London Arts Board (now Arts Council of England, London). He is a member of the Chartered Institute of Marketing, the Chartered Management Institute, and the Royal Society of Arts.  He was one of the University's main press spokespeople for the London 2012 Olympic games. He is a reviewer for the International Journal of Tourism Cities (IJTC) and the Journal of Tourism, Heritage & Services Marketing (JTHSM).

Responsibilities within the university

International Link Tutor, overseeing the transnational partnership programmes offered by the Department of Marketing, Events, and Tourism in the Business School
Member of the Approval and Review Group (current), the committee under Academic Council that reviews the conduct and outcoming of programme validations and reviews
Cross-faculty appointee to board of the Liberal Arts and Science faculty (current)
Member of Academic Council (academic staff representative 2010-13)
Member of the departmental senior management team (current)
Leading on programme development, approvals and re-validations (UK and international)


Emerald Publishing Awards of Excellence 2019 - 'Highly Commended'

Mueser, D. & Vlachos, P. (2018). Almost like being there? A conceptualisation of live-streaming theatre. International Journal of Event and Festival Management, 9(2), 183-203. Available from:


* Consultancy

Yoon, H C and Vlachos, P (2019). Korean Cultural Institute, London: Analysis of the 2017-18 Season. February 2019.

Vlachos, P (2017). Economic impact analysis: Olympia London. September 2017.

* Professional Affiliations

Fellow of the Higher Education Academy
Fellow of the Royal Society for the Arts, Manufactures and Commerce
Fellow of the Institute of Place Management
Member of the Chartered Management Institute
Member of the Chartered Institute of Marketing
Member of the Institute of Hospitality

* Visiting Lectureships (past)

Haaga-Helia University of Applied Sciences, Helsinki, Finland
Baria University, Islamabad and Karachi, Pakistan
City University, London, UK

Research / Scholarly interests

Peter's research expertise focuses the public policy and business practice in relation to the 'experience economy' and its impacts on urban development.

His research examines how the arts and entertainment industries, the creative sector, and the night economy influence place branding, labour mobility, and local and regional economic diversification.

He is currently leading investigations into the re-branding of two London urban districts: Woolwich (south east London) and Silvertown (east London).

Recent publications

Vlachos, P (2020). Covid-19 pandemic and the hospitality response. Hospitality Quarterly, 2020 (2). p. 44.

Vlachos, P (2020). Liminality, aesthetics and subjectivity in Event Management studies. In Exploring Liminality in Critical Event Studies: Boundaries, Borders and Contestation in the Study and Analysis of Events. eds. I Lamond and J Moss. Palgrave MacMillan, pp. 35-54.

Mueser, D and Vlachos, P (2018). Almost like being there? A conceptualisation of live-streaming theatre.  International Journal of Event and Festival Management, Vol. 9 Issue: 2, pp.183-203,

Vlachos, P (2018). Grid girls send out outdated message. Evening Standard. 02 February 2018.

Vlachos, P (2015). Olympics and small local. Business: a five year longitudinal study of southeast London. In The London Olympics and Urban Development: The Mega-Event City. Eds. Poynter et al, 2015. Routledge.

Vlachos, P (2010). Managing Diversity in Higher Education. The Ethical Record, 115 (6). June 2010. pp. 14-18.

Vlachos, P (2005). Multiculturalism and Secularism. The Ethical Record, 110 (8). September 2005. pp. 21-24.

Vlachos, P (2002). Notes from Beijing. The Ethical Record, 107 (2). March 2002. pp. 5-7.


Vlachos, P (2020). Digital Marketing and Retail Innovation. SEGi University, Malaysia. 30 May 2020 (online).

Vlachos, P (2020). "A Spatial Analysis of Culture and Urban Development: Some Preliminary Findings on the Rebranding of Woolwich Town Centre." Drama, Theatre and Performance Research Group. University of Greenwich. 13th February 2020.

Vlachos, P (2019). Building and sustaining international partnerships: a 'deeper' approach. Teaching and Learning Festival. University of Greenwich, London. 19 June 2019.

Vlachos, P (2019). "Urban hospitality and urban revitalisation: the rebranding of place through leisure consumption". Council of Hospitality Management Education annual conference.  London. 21-24 May 2019.

Vlachos, P (2017). "Tensions in local and regional place branding: The mysterious 'disappearance' of Trenton, Ontario, Canada." Second Annual Conference of the International Place Branding Association (IPBA). Swansea, Wales, UK, 5‐7 December 2017.

Vlachos, P (2013). "Conceptualizing the festival and event experience: a class-based, psychoanalytic perspective." The Festival and Event Experience (seminar). Middlesex University. 22 November 2013.

Vlachos, P (2013). "Creative Labour: 'Precarious' or 'Bohemian'? Some policy implications" ESRC Seminar Series - Youth workers and precarious employment. London. 21 September 2012.

Vlachos, P (2012). "Technology and Authenticity in Live Performance". JANET Arts and Humanities workshop. Royal College of Music. 19 September 2012.

Vlachos, P (2012). "The Olympics and small business". London 2012: A legacy for all. University of Surrey. 23 January 2012.