Sandy De Mel joined University of Greenwich in September 2000 as a Senior Lecturer in marketing. From 2001 to 2003, she managed both MA Strategic Marketing and MA Marketing Communications. She has contributed enormously to the development of a new format of these programmes and the maintenance of high academic standards.

Until recently Sandy was an examiner for The Chartered Institute of Marketing and worked as an external examiner for another university. She was involved in mentoring teacher training students at the University of Brighton.

As a marketing lecturer, Sandy has worked and run programmes in many other academic institutions including College of North West London, University of Arts (formally known as the London Institute), University of Westminster and Middlesex University.

Sandy has many years of experience as a marketing professional in a variety of industries. As a senior marketing consultant, Sandy carried out many consultancy and research projects and training. Her clients included Surrey County Council, St. Vincent's Orthopaedic Hospital, Chesham Lyle Ltd, Grey Line Group and Christian Salvesen. She also has years of retail operations experience working for an internationally renowned clothing brand and developing new concepts for a sports retail brand. Prior to that Sandy worked in financial services; managing a team and providing training on personal effectiveness and selling.