Key details
Dr Truc Nguyen
Senior Lecturer in Management
Dr Truc Nguyen is a Senior Lecturer in Management at the Executive Business Centre, Greenwich Business School (GBS), University of Greenwich.
She is the co-author of two books: Tourist Behaviour: The Essential Companion and Leadership During a Crisis: A Focus on Leadership Development (Routledge). Her research has been published in leading peer-reviewed journals, including The Leadership Quarterly and the Journal of Business Research, as well as in major international conferences such as the British Academy of Management.
Dr Nguyen is currently the lead investigator of a CREW internal research grant (£2,500), where she also supervises and manages a research assistant. In May 2025, she was awarded a competitive external grant (AUD 7,000) from the University of Wollongong Dubai for the project Ethics and Artificial Intelligence: Insights for Managerial Leaders in Dubai, in which she serves as co-investigator.
She is a Fellow of the Higher Education Academy (FHEA). Her research expertise spans leadership, cross-cultural management, ethics and ethical decision-making, qualitative research methods, and institutional theory. She welcomes opportunities to supervise PhD students in these areas.
Responsibilities within the university
Dr Nguyen holds module leadership responsibilities in Foundations of Scholarship and Research and Ethics and Global Corporate Citizenship. She also contributes to teaching on modules including Leading and Managing Change, Strategic Management, and Leadership and Management.
Her key research interests include ethical leadership, cross-cultural management, institutional theory, qualitative methodologies, leadership and management, and Global South contexts.
Research / Scholarly interests
Ethical leadership, cross-cultural management, institutional theory, qualitative methods, leadership and management, Global South
Key funded projects
- CREW Internal Grant, University of Greenwich (£2,500), Principal Investigator
- External Grant, University of Wollongong Dubai (AUD 7,000), Co-Investigator
Project: Ethics and Artificial Intelligence: Insights for Managerial Leaders in Dubai
Funding Body: University of Wollongong Dubai
Role: Co-Investigator