Key details
Dr Truc Nguyen
Senior Lecturer in Management
Dr Truc Nguyen completed her PhD in Management in 2023 at the University of Kent, UK, where she was awarded the prestigious International PhD Research Scholarship. She also holds a Bachelor of Business Management (Distinction) from Mikkeli University of Applied Sciences, Finland, and an MBA (Distinction) from RMIT University Vietnam.
She is the co-author of two books: Tourist Behaviour: The Essential Companion and Leadership During a Crisis: A Focus on Leadership Development (Routledge). Her research has been published in leading peer-reviewed journals such as The Leadership Quarterly and the Journal of Business Research, as well as in major international conference proceedings, including the British Academy of Management.
In May 2025, Truc was awarded a competitive grant of AUD 7,000 from the University of Wollongong Dubai for the project Ethics and Artificial Intelligence: Insights for Managerial Leaders in Dubai, where she serves as a co-investigator. She has also collaborated on several research projects with investigators from RMIT University, the University of Technology Sydney, and Edith Cowan University.
Truc is a Fellow of the Higher Education Academy (FHEA). Her research expertise lies in leadership, cross-cultural management, ethics, ethical decision-making, qualitative methods and institutional theory. She welcomes opportunities to supervise PhD students in these areas.
Responsibilities within the university
Dr. Truc Nguyen is a Senior Lecturer in Management at the Executive Business Centre, Greenwich Business School (GBS). She joined GBS in July 2023, where she teaches at the postgraduate level. Prior to this, she was a member of the teaching team at Kent Business School (2019–2022) and later served as an Associate Lecturer at RMIT University Vietnam from June 2022. Since March 2025, she has been serving as the Interim Programme Leader for the MBA Global (with Placement).
Research / Scholarly interests
Ethical leadership, cross-cultural management, institutional theory, qualitative methods, leadership and management, Global South
Key funded projects
Project: Ethics and Artificial Intelligence: Insights for Managerial Leaders in Dubai
Funding Body: University of Wollongong Dubai
Role: Co-Investigator
Recent publications
Article
Nguyen, Truc Ha-Thanh , Zakarneh, Mahmoud, McDonald, Matthew, Amankwah-Amoah, Joseph (2025), Reconceptualizing ethical leadership for the Global South: an institutional logics perspective. Elsevier. In: , , , . Elsevier, The Leadership Quarterly: An International Journal of Political, Social and Behavioral Science, 36: 101897 (5) ISSN: 1048-9843 (Print), 1873-3409 (Online) (doi: https://doi.org/10.1016/j.leaqua.2025.101897) NB Item availability restricted.
Onjewu, Adah-Kole Emmanuel , Olan, Femi, Nyuur, Richard Benon-be-isan, Paul, Salima , Nguyen, Truc (2022), The effect of government support on bureaucracy, COVID-19 resilience and export intensity: evidence from North Africa. Elsevier. In: , , , . Elsevier, Journal of Business Research, 156: 113468 . pp. 1-13 ISSN: 0148-2963 (Print), 1873-7978 (Online) (doi: https://doi.org/10.1016/j.jbusres.2022.113468).
McCauley, Brian , Nguyen, Truc, McDonald, Matthew, Wearing, Stephen (2020), Digital gaming culture in Vietnam: an exploratory study. Taylor & Francis - Routledge. In: , , , . Taylor & Francis - Routledge, Leisure Studies, 39 (3) . pp. 372-386 ISSN: 0261-4367 (Print), 1466-4496 (Online) (doi: https://doi.org/10.1080/02614367.2020.1731842).
Nguyen, Thanh-Nha , McDonald, Matthew, Nguyen, Truc, McCauley, Brian (2020), Gender relations and social media: a grounded theory inquiry of young Vietnamese women’s self-presentations on Facebook. Taylor and Francis Group - Routledge. In: , , , . Taylor and Francis Group - Routledge, Gender, Technology and Development, 24 (2) . pp. 174-193 ISSN: 0971-8524 (Print), 0973-0656 (Online) (doi: https://doi.org/10.1080/09718524.2020.1719598) NB Item availability restricted.
Book section
Nguyen, Truc , Taylor, Greig, Nguyen, Lan Thi, McDonald, Matthew (2024), Ethical leadership during a period of crisis: lessons from Vietnam. Routledge - Taylor & Francis. In: , , In: Christian Harrison (ed.), Leadership During a Crisis: A Focus on Leadership Development. Routledge - Taylor & Francis, New York; Abingdon, Oxon (1st) . pp. 1-19 . ISBN: 9781003344629; 9781032383552; 9781032383569; 9781003855439; 1003855431 (doi: https://doi.org/10.4324/9781003344629).
Wearing, Stephen , McDonald, Matthew, Nguyen, Truc Ha Thanh, D. Bernstein, Joshua (2019), Behaving altruistically. Edward Elgar Publishing Ltd.. In: , , In: Philip L. Pearce (ed.), Tourist Behaviour : The Essential Companion. Edward Elgar Publishing Ltd., Cheltenham, UK; and Northampton, Massachusetts USA (1st) . pp. 304-321 . ISBN: 9781786438560; 9781786438577 (doi: https://doi.org/10.4337/9781786438577.00022) NB Item availability restricted.
Conference item
Zakarneh, Mahmoud , Zakarneh, Abdelhadi, Yu, Xueyang, Nguyen, Truc (2025), The dark side of AI-driven personalisation. Consumer resistance and scepticism in marketing communications: a study of Chinese consumers. In: Corporate and Marketing Communications Conference (CMC) 2025, 15th - 16th April, 2025, Birmingham Business School, University of Birmingham , . , (doi: https://uobevents.eventsair.com/cmc2025/).
Zakarneh, Mahmoud and , Nguyen, Truc (2025), Transforming customer engagement: the impact of AI on Cars24 UAE's Marketing Communications. International Conference on Corporate and Marketing Communications 2025. In: 29th International Conference on Corporate and Marketing Communications (CMC2025), 15th - 16th April, 2025, Birmingham Business School, University of Birmingham , . International Conference on Corporate and Marketing Communications 2025, (doi: https://uobevents.eventsair.com/cmc2025/) NB Item availability restricted.
Conference proceedings
Nguyen, Truc , Amankwah-Amoah, Joseph, Lee, Soo Hee (2021), The perceptions of ethical leadership in Vietnamese managers working in MNC subsidiaries in Vietnam. British Academy of Management (BAM). In: , , In: BAM2021 Conference Committee (ed.), BAM2021 Conference Proceedings. British Academy of Management (BAM), London (158) (1st) . pp. 1-21 . ISBN: 9780995641341 (doi: https://virtual.oxfordabstracts.com/#/event/1821/submission/158) NB Item availability restricted.
Nguyen, Truc Ha Thanh , Amankwah-Amoah, Joseph, Abreu Pederzini, Gerardo (2020), Integrating institutional logics into ethical leadership: a cross-level process model. British Academy of Management (BAM). In: , , In: BAM2020 Conference Committee (ed.), BAM2020 Conference Proceedings. British Academy of Management (BAM), London (355) (1st) . ISBN: 9780995641334 (doi: https://virtual.oxfordabstracts.com/#/event/1520/submission/144) NB Item availability restricted.