Full time
Year 1
Students are required to study the following compulsory modules.
- Placement (EU) (30 credits)
- Dissertation/Research Project (EU) (30 credits)
- Business Strategy Simulation (ESCEM) (5 credits)
- Developing Advertising and Promotional Strategies (30 credits)
- Inside the Customer's Mind (15 credits)
- International Negotiations in Marketing and Communications (ESCEM) (10 credits)
- Communications and Social Media Marketing (ESCEM) (10 credits)
- Global Communication Strategies (ESCEM) (10 credits)
- Branding strategy in international business (ESCEM) (15 credits)
- International Public Relations and Sponsorship (ESCEM) (10 credits)
- Foundations of Scholarship (EU)
- Research Methods (EU) (15 credits)