Digital Innovation & applied learning

Preparing students for a world shaped by AI

Digital capability will be a hallmark of Devonport House, bringing together sector-leading teaching, ground-breaking research and strong employer engagement through an applied learning model that reflects how business now operates and how students now learn.

Devonport House will prepare new generations of Greenwich Business School students for a world of work shaped by AI-driven systems, data-led decision-making and ethical digital leadership. The aim isn't simply to keep pace with change, but to develop graduates who combine digital fluency with judgement, creativity and responsibility, ready to shape the digital economy, not just respond to it.

A business school built for how students learn now

Greenwich Business School is one of the largest in London, with over 7,000 students from more than 140 countries studying across 50 programmes. In recent years the School has added cutting-edge programmes in areas such as FinTech, Digital Marketing and Business Analytics, and has built a research culture with a global reputation for policy-shaping work in sustainability, digital innovation and AI.

Business education is no longer a single, linear path. Students increasingly expect lifelong learning, from micro-credentials in AI and cybersecurity to flexible executive education, and no longer seek a single year in industry but multiple project-based experiences throughout their studies. This portfolio approach, a model Greenwich has long championed, strengthens employability and builds confidence well before graduation. Devonport House will give this evolving model a physical home, including an Executive Business Centre acting as the front door for businesses seeking consultancy, professional development and micro-credentials.

AI is fundamentally reshaping business strategy and competitive advantage. We are building the foundation to pioneer cutting-edge research and empower future leaders to harness its transformative power.

- Dr Maruf Salimon, Senior Lecturer in Advertising and Marketing Communications

Building on strong foundations

Greenwich has already invested in technology-enabled learning, including the Bloomberg Financial Trading Floor and a Digital Marketing Suite. Devonport House will build on this with technology-rich teaching spaces, including a simulated city trading room and other specialist environments using industry-standard tools and emerging technologies, giving students practical, hands-on experience of the digital capabilities employers expect today.

A distinctive, ethical approach to digital leadership

Greenwich's long history of widening access gives it a distinctive position in the digital economy: as AI reshapes business and society, the case for a diverse cohort of thought leaders, and for graduates who bring judgement and ethics alongside technical skill, has never been stronger. This digital emphasis sits at the heart of the project's purpose, ensuring that students from all backgrounds can access high-quality, future-facing learning and develop the confidence to shape the changing digital economy rather than simply keep up with it.

What your gift can unlock

Philanthropic support will fund the specialist technology, teaching spaces and scholarships needed to give every student, regardless of background, hands-on experience of the digital skills employers now expect. Naming opportunities are available across the digital facilities, from the simulated trading room to specialist teaching suites, offering donors a lasting way to shape the next generation of ethical, digitally fluent business leaders.

Course spotlight: Business Management (Artificial Intelligence), BSc Hons

This year, Greenwich launched a new degree that puts our digital innovation ambition into practice: a programme built to train the business leaders who will harness AI, not just work alongside it.

Students progress through AI as a coherent thread across their whole degree, learning to question it in year one, apply and manage it in year two, and govern and direct it by year three. Live business challenges, consultancy projects and industry-standard AI tools replace theory with practice, building the analytical, commercial and digital skills employers are already demanding.

It's exactly the kind of applied, industry-connected learning Devonport House is designed to support at scale, and a preview of what's possible when a business school is built around where the world of work is actually heading.

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