Professor Bruce Cronin MA, MSc, PhD, SFHEA, MCMI

Professor of Economic Sociology, Business School Director of Research

Key details

Bruce Cronin

Professor Bruce Cronin

Professor of Economic Sociology, Business School Director of Research

Professor Bruce Cronin specialises in the role of business networks in strategy and innovation within and across organisational and national boundaries. He is Director of Research for the Business School and Director of the Centre for Business Network Analysis and Co-Director of the Networks and Urban Systems Centre.

His corporate clients have included Defra, Ernst & Young, Institute of Management Consultants, London Knowledge Network, McGraw-Hill, Nesta, NHS, Oxford University Press, Pearson, Pensions Regulator, Work Foundation, Unilever, Universities UK.

Responsibilities within the university

Teaching and administrative activities

MPhil/PhD supervision


Ali Al Busaidi: Socialisation during organisational onboarding.

Aya Awad: Sustainable development strategy for informal settlement in Egypt, Cairo.

Yehui Hu: Evolution of guanxi within Chinese large-scale exhibition service market

Bertha Okpara: The role of collaboration and social networks in achievement of change management and project success in the Pharmaceutical sector.

Christiana Smith: Networks of oligopoly: An exploration of how social structure and individual perception impact collaboration in the UK construction industry

Feng Zhang: Chinese corporate overseas direct investment in London


Dr Christos Bassa: Deciphering strategies to manage knowledge creation processes: leveraging product and technology development (PhD).

Dr Dawn Foster: Collaborative online innovation networks (PhD).

Dr Emmanuel Igwe: Social preference behaviour and reciprocity in labour market operations (PhD.

Dr Matthew Smith: International trade and investment networks (PhD).

Dr Sergey Sosnovskikh: Effective management in developing Special Economic Zones in the Russian Federation (PhD).

Dr Stefanos Michiotis: Towards an archetypal change model for organisations (PhD).

Dr Srinidhi Vasudevan: Financial performance effects of interlocking directorships (PhD).

Bankole Olagbaiye: Project and process management in the context of organisational complexity (MPhil).

Imad Guenane: Organisational process spillovers from foreign direct investment in Algeria (MPhil).

Shir Ali Narouei: An empirical investigation into the UK profit rate 1949-1998 (MPhil).

Ann Braithwaite, Mapping knowledge flows using archetypes (MRes).


  • Director, World Economics Association
  • Treasurer, Association for Heterodox Economics
  • Subject Editor, Business Networks and Innovation, Connections, Journal of the International Network of Social Network Analysts
  • Member of the editorial boards of the Forum for Social Economics, Connections and The Journal of Knowledge, Culture and Change.


Member of the international advisory boards for:

  • European Knowledge Management Conference
  • International Conference on Knowledge, Culture and Change in Organisations
  • International Conference on Knowledge Management and Information Sharing
  • World Association for Political Economy

Research / Scholarly interests

  • Epistemic communities
  • International production and trade networks
  • Business-governmental relationships
  • Managerial career networks

Recent publications


Cronin, Bruce , Perra, Nicola, Correa Da Rocha, Luis, Zhu, Zhen , Pallotti, Francesca , Gorgoni, Sara , Conaldi, Guido , De Vita, Riccardo (2020), Ethical implications of network data in business and management settings. Elsevier. In: , , , . Elsevier, Social Networks, 67 . pp. 29-40 ISSN: 0378-8733 (Print), (doi: NB Item availability restricted.

Sosnovskikh, Sergey and , Cronin, Bruce (2020), The effects of culture, attitudes and perceptions on industrial cluster policy – the case of Russia. SAGE Publications. In: , , , . SAGE Publications, Competition & Change, 25 (3-4) . pp. 350-381 ISSN: 1024-5294 (Print), 1477-2221 (Online) (doi:

Smith, Matthew , Gorgoni, Sara, Cronin, Bruce (2019), International production and trade in a high-tech industry: A multilevel network analysis. Elsevier. In: , , , . Elsevier, Social Networks, 59 . pp. 50-60 ISSN: 0378-8733 (Print), (doi: NB Item availability restricted.

Michiotis, Stefanos and , Cronin, Bruce (2018), Simple tools with a complex attitude: A new way to imprint the implicit factors of organizational culture and make sense of maturity for change. Emergent Publications. In: , , , . Emergent Publications, Emergence: Complexity & Organization, 20 (2) ISSN: 1521-3250 (Print), (doi: NB Item availability restricted.

Heemskerk, Eeelke , Young, Kevin, Takes, Frank W., Cronin, Bruce , Garcia-Bernardo, Javier , Henriksen, Lasse F. , Winecoff, William Kindred , Popov, Vladimir , Laurin-Lamonthe, Audrey (2017), The promise and perils of using big data in the study of corporate networks: problems, diagnostics and fixes. Wiley. In: , , , . Wiley, Global Networks: A journal of transnational affairs, 18 (1) . pp. 3-32 ISSN: 1470-2266 (Print), 1471-0374 (Online) (doi: NB Item availability restricted.

Arrieta-Paredes, Mary-Paz and , Cronin, Bruce (2016), Exponential random graph models for management research: a case study of executive recruitment. Elsevier B.V.. In: , , , . Elsevier B.V., European Management Journal, 35 (3) . pp. 373-382 ISSN: 0263-2373 (Print), (doi: NB Item availability restricted.

Book section

Cronin, Bruce and , (2020), Heterodox economic journal rankings revisited. Routledge. In: , , In: Arturo Hermann, Simon Mouatt (eds.), Contemporary issues in heterodox economics: implications for theory and policy actio. Routledge, Arbingdon-on-Thames, UK (1st) . pp. 231-258 . ISBN: 9780367365042 (doi: ) NB Item availability restricted.

Smith, Matthew , Gorgoni, Sara, Cronin, Bruce (2018), The international fragmentation of production: a multilevel network approach. Vernon Press. In: , , , Networks of International Trade and Investment: Understanding globalisation through the lens of network analysi. Vernon Press, Wilmington, DE, USA . ISBN: 9781622730667 (doi: ) NB Item availability restricted.

Cronin, Bruce and , (2017), The rise and decline of the Business Roundtable?. Palgrave Macmillan. In: , , In: Alejandra Salas-Porras, Georgina Murray (eds.), Think Tanks and Global Politics: Key Spaces in the Structure of Powe. Palgrave Macmillan, New York . pp. 133-157 . ISBN: 9781137574930 (doi:

Cronin, Bruce and , (2016), Social network analysis. Edward Elgar. In: , , In: Frederic Lee, Bruce Cronin (eds.), Handbook of Research Methods and Applications in Heterodox Economic. Edward Elgar, Cheltenham, UK . pp. 237-252 . ISBN: 9781782548454 (doi:

Cronin, Bruce and , (2016), Multiple and mixed methods research for economics. Edward Elgar Publishing Ltd.. In: , , In: Frederic Lee, Bruce Cronin (eds.), Handbook of Research Methods and Applications in Heterodox Economic. Edward Elgar Publishing Ltd., Cheltenham, UK . pp. 286-300 . ISBN: 9781782548454 (doi:

Lee, Frederic F. and , Cronin, Bruce (2016), Introduction. Edward Elgar Publishing. In: , , In: Frederic Lee, Bruce Cronin (eds.), Handbook of Research Methods and Applications in Heterodox Economic. Edward Elgar Publishing, Cheltenham, UK . pp. 1-13 . ISBN: 9781782548454 (doi:

Arrieta Paredes, Mary-Paz and , Cronin, Bruce (2014), A social network analysis of managerial migrations: the case of large companies in the UK. Palgrave Macmillan US. In: , , In: Meir Russ (ed.), Value Creation, Reporting, and Signaling for Human Capital and Human Assets. Building the Foundation for a Multi-Disciplinary, Multi-Level Theor. Palgrave Macmillan US, New York, USA / Basingstoke, UK , II (1st) . pp. 143-178 . ISBN: 9781349501076 (doi: NB Item availability restricted.

Conference item

Smith, Matthew , Gorgoni, Sara, Cronin, Bruce (2016), The fragmentation of production and the competitiveness of nations in the automotive sector – A network approach. In: 5th Annual CIRANO-Sam M. Walton College of Business Workshop on Networks in Trade and Finance, Friday, 30 September - Saturday, 1 October 2016, Fayetteville, Arkansas , . , (doi:

Edited book

Lee, Frederic F. and , Cronin, Bruce (2016), Handbook of research methods and applications in heterodox economics. Edward Elgar Publishing. In: , , , . Edward Elgar Publishing, Cheltenham, UK . ISBN: 9781782548454 (doi:


Williams, Alex , Dovey, John, Cronin, Bruce, Garside, Peter , Flintham, Matthew , Smith, Matthew , Barnett, David , Brooks, Richard , Boddington, Anne , Taylor, Faye (2017), The Hidden Story: Understanding Knowledge Exchange Partnerships with the Creative Economy. Kingston University in partnership with University Alliance; UWE Bristol; & Greenwich, Coventry & Sheffield Hallam Universities,. In: , , , . Kingston University in partnership with University Alliance; UWE Bristol; & Greenwich, Coventry & Sheffield Hallam Universities,, (doi:

Working paper

Heemskerk, Eelke M. , Young, Kevin, Takes, Frank, Cronin, Bruce , Garcia-Bernardo, Javier , Popov, Vladimir , Winecoff, William , Folke Henriksen, Lasse , Laurin-Lamothe, Audrey (2016), Big Corporate Network Data: Problems, Diagnostics, and Fixes. Social Science Research Network. In: , , , . Social Science Research Network, (doi:

Cronin, Bruce , De Vita, Riccardo, Conaldi, Guido (2015), Joining up the dots: Using social data to measure the effects of events on innovation. Nesta. In: , , , . Nesta, London, UK 2050-9820 (Online) (doi:

Cronin, Bruce and , (2015), Getting started in social network analysis with NETDRAW. University of Greenwich. In: , , , . University of Greenwich, London (doi: ).