Professor Bruce Cronin MA, MSc, PhD, SFHEA, MCMI

Professor of Economic Sociology, Business School Director of Research

Key details

Bruce Cronin

Professor Bruce Cronin

Professor of Economic Sociology, Business School Director of Research

Professor Bruce Cronin specialises in the role of business networks in strategy and innovation within and across organisational and national boundaries. He is Director of Research for the Business School and Director of the University of Greenwich's Centre for Business Network Analysis since its establishment.

His corporate clients have included:

  • Defra
  • Ernst & Young
  • Institute of Management Consultants
  • London Knowledge Network
  • McGraw-Hill
  • Nesta
  • NHS
  • Oxford University Press
  • Pearson
  • Pensions Regulator
  • Work Foundation
  • Unilever
  • Universities UK

Responsibilities within the university

Teaching and administrative activities

  • Director of Research, Business School
  • Director of the Centre for Business Network Analysis
  • Co-director of the Networks and Urban Systems Centre
  • Joint Course Leader for BUSI1603 Global Networks and Innovation

MPhil/PhD supervision


Ali Al Busaidi: Socialisation during organisational onboarding.

Aya Awad: Sustainable development strategy for informal settlement in Egypt, Cairo.

Yehui Hu: Evolution of guanxi within Chinese large-scale exhibition service market

Timo Van Der Linden: Traders' behaviour and social networks

Feng Zhang: Chinese corporate overseas direct investment in London


Dr Christos Bassa: Deciphering strategies to manage knowledge creation processes: leveraging product and technology development (PhD).

Dr Dawn Foster: Collaborative online innovation networks (PhD).

Dr Emmanuel Igwe: Social preference behaviour and reciprocity in labour market operations (PhD.

Dr Matthew Smith: International trade and investment networks (PhD).

Dr Sergey Sosnovskikh: Effective management in developing Special Economic Zones in the Russian Federation (PhD).

Dr Stefanos Michiotis: Towards an archetypal change model for organisations (PhD).

Dr Srinidhi Vasudevan: Financial performance effects of interlocking directorships (PhD).

Bankole Olagbaiye: Project and process management in the context of organisational complexity (MPhil).

Imad Guenane: Organisational process spillovers from foreign direct investment in Algeria (MPhil).

Shir Ali Narouei: An empirical investigation into the UK profit rate 1949-1998 (MPhil).

Ann Braithwaite, Mapping knowledge flows using archetypes (MRes).


  • Secretary/Treasurer, UK Social Networks Association
  • Board Member, European Social Networks Association
  • Director, World Economics Association
  • Treasurer, Association for Heterodox Economics
  • Subject Editor, Business Networks and Innovation, Connections, Journal of the International Network of Social Network Analysts
  • Member of the editorial boards of the Forum for Social Economics, Connections and The Journal of Knowledge, Culture and Change.


Member of the international advisory boards for: 

  • European Knowledge Management Conference
  • International Conference on Knowledge, Culture and Change in Organisations
  • International Conference on Knowledge Management and Information Sharing
  • World Association for Political Economy

Research / Scholarly interests

  • Parent-subsidiary structures in foreign direct investment 
  • Business-governmental relationships
  • Managerial career networks

Recent publications


Sosnovskikh, Sergey and , Cronin, Bruce (2020), The effects of culture, attitudes and perceptions on industrial cluster policy – the case of Russia, SAGE Publications. In: , , , . SAGE Publications, Competition & Change ISSN: 1024-5294 (Print), 1477-2221 (Online) (doi: ) Inpress NB Item availability restricted.

Smith, Matthew , Gorgoni, Sara, Cronin, Bruce (2019), International production and trade in a high-tech industry: A multilevel network analysis, Elsevier. In: , , , . Elsevier, Social Networks pp. 50-60 ISSN: 0378-8733 (Print), (doi: Published NB Item availability restricted.

Michiotis, Stefanos and , Cronin, Bruce (2018), Simple tools with a complex attitude: A new way to imprint the implicit factors of organizational culture and make sense of maturity for change, Emergent Publications. In: , , , . Emergent Publications, Emergence: Complexity & Organization ISSN: 1521-3250 (Print), (doi: Published NB Item availability restricted.

Book section

Smith, Matthew , Gorgoni, Sara, Cronin, Bruce (2018), The international fragmentation of production: a multilevel network approach, Vernon Press. In: , , , Networks of International Trade and Investment: Understanding globalisation through the lens of network analysi. Vernon Press, Wilmington, DE, USA ISBN: 9781622730667 (doi: ) Published NB Item availability restricted.