Key details
Chryssi Tzanetou
Teaching Fellow in Business Management
Chryssi Tzanetou is a Teaching Fellow in Business Management at the University of Greenwich, following a multidisciplinary career in different sectors.
She has extensive teaching experience with both undergraduate and postgraduate students, having designed and delivered modules pertaining to different facets of leadership, creativity and innovation, management, strategy and entrepreneurship.
Chryssi is passionate about the role of creativity to embrace personal, organisational, and social change, and she specialises in embedding creative practices into teaching to offer students agency to become directors of their own learning and envision the Business Schools of the Future.
As a leadership coach, facilitator and educator, she has worked with diverse communities of learners, such as professionals at different stages in their careers, entrepreneurs, senior executives, offenders, and young people who are NEET (not in education, employment, or training). She has also designed and delivered executive education for luxury brands, organisations from the corporate and community sectors, start-ups, and SMEs.
Before joining the University of Greenwich, she also specialised in developing research and knowledge exchange programmes on social innovation, focusing on the valuable contribution creativity can make to address social challenges and enhance the student learning and teaching experience.
Before making a career change towards academia, she worked for more than 15 years in the international development sector, orchestrating partnerships with the UN, national governments, the European Commission, the World Bank, and major Philanthropic Foundations such as the Open Society Foundations and Bloomberg Philanthropies. She also led cross-country teams and delivered cross-cultural capacity building programmes for local civil society organisations in Africa, Asia, including Central Asia, Europe, and Latin America.
When she is not in the classroom, she is passionate about telling stories as a multilingual actress and director. She is also the founder of Leadership Studio – a signature boutique specialising in leadership development through creativity.



Responsibilities within the university
Teaching
Undergraduate and postgraduate level
- Leadership, Career Management, and Professional Development (Module Leader)
- Organisational Decision Making (Module Leader)
- Storytelling for Entrepreneurs (Module Leader, forthcoming)
- Strategy and Leadership (Module Leader)
- Innovation in Competitive Environments
- Management Practice
- Business Creation
- Negotiations
- International Entrepreneurship
- International Business Project
- Foundations of Scholarship and Research
Executive level
- Help to Grow Programme for Entrepreneurs
Research
- Storytelling, applied theatre, leadership, and entrepreneurship
- Regenerative leadership
- Creative pedagogies in business education
- Safe learning spaces
Additional
- Academic tutor
- Designing and leading professional development training on creating safe learning spaces for staff, and students
Awards
2025 Moodle Masterpiece Award for Inclusive Education
2024 Nominee of the University of Greenwich Making a Difference Award
Research / Scholarly interests
Chryssi’s creative practice and research are aimed at understanding the impact of applied theatre, mythology and storytelling as the pedagogy of becoming to cultivate the human skills of the future. She is particularly interested in ways the performing arts can help entrepreneurs rehearse leadership transformations to bring about positive change.
Chryssi is also interested in the integration of humanities and the performing arts into business education to envision the Business Schools of the Future that nurture business leaders as active, conscious citizens addressing some of society’s most pressing challenges.
Chryssi explores in her practice and research in the intersection between teaching and facilitation to create psychologically safe learning spaces for both students and teachers inside the classroom, and foster an enabling environment for learning, and positive wellbeing.
Key funded projects
2026
Creative U (Phase 2): Pathways to Creative Entrepreneurship through running and evaluating creative entrepreneurship education for young inmates at HMP ISIS: Phase 2 of the project will include agile curriculum development, prototyping, scoping pathways to Higher Education and Entrepreneurship outside prison, and evaluation.
Safe and Happy Learning Spaces (Phase 2): Co-create a safe and happy learning spaces pedagogical toolkit with students and academic staff, with financial support from the Greenwich Business School Student Success Fund.
2025
Creative U (Phase 1): Unlocking the potential to reintegrate through creative entrepreneurship: a pilot project, with financial support from the NUSC Research Group to develop and prototype a proof of concept for an innovative, co-designed entrepreneurship training for young inmates at HMP ISIS in partnership with the charity Untold, the Design Against Crime Research Lab, University of the Arts London, and HMP ISIS.
Safe and Happy Learning Spaces (Phase 1): understand common perceptions of what constitutes safe and happy learning spaces through co-creation workshops between students and academic staff, with the financial support from the Greenwich Business School Student Success Fund.
Recent publications
2026
- Book chapter looking into entrepreneurship education provision inside prisons (forthcoming).
- Book chapter exploring novel approaches to creative Justice through entrepreneurship (forthcoming).
2025
Tull, J., Tzanetou, C., and Gamman, L. (2025). Becoming Keith: A pragmatist analysis of transforming identity and transitioning to an entrepreneurial mindset through creativity (in development).
Presentations
2025
Tull, J., and Tzanetou, C., Becoming Keith: A pragmatist analysis of transforming identity and transitioning to an entrepreneurial mindset through creativity. Paper presentation in: EGOS 2025 Sub-theme 79: Creatively Transforming Challenging Situations: Insights through Pragmatism, ALBA Graduate Business School, Athens, 14 and 15 October 2025.
Tzanetou, C., 2025. Guest speaker in a panel discussion about the circular economy and the revival of arts and crafts. In: Blue Heritage Forum in West Macedonia: Blue, Circular Economy and Culture, BeyondCSR Net, Florina, 13 May 2025.
2024
Tzanetou, C., 2024. Next-Gen Business Leaders as Agents of Poiesis: Meta-learning pedagogies through storytelling, mythology, and applied theatre. In: 6th International Conference on Creative Writing, University of Western Macedonia, Aristotle University of Thessaloniki, 5-8 September 2024.
Tzanetou, C., 2024. Guest speaker in a panel discussion, highlighting how regenerative leadership can be a game-changer in the fashion industry. In 8thSustainability Summit for SE Europe and the Mediterranean: Re-inventing green leadership: Collectivity vs fragmentation? The Economist Impact Events, Athens, 14-15 October 2024.