Esther Mensah

Dr Esther Mensah BSc, MSc, PhD, FHEA

Lecturer in Marketing and Sales

Dr. Esther Mensah is a Lecturer in Marketing and Sales at the Executive Business Centre, Greenwich Business School. She holds a PhD in Marketing from Loughborough University, UK. Before joining the University of Greenwich in September 2023, she taught undergraduate and postgraduate students in Ghana, Denmark, and the UK, including at Loughborough University and Aalborg University. Her teaching portfolio includes modules such as Principles of Marketing, Organisations in an International Context, E-Business, Inter-cultural Management, and Comparative International Human Resource Management.

As an early career researcher, Dr. Mensah’s academic interests lie at the intersection of strategy, marketing, and international business. Her doctoral research explored how cooperation and competition (coopetition) among UK manufacturing firms influence performance. She is also increasingly engaged in research on business pedagogy, investigating innovative teaching practices and their impact on student outcomes. She has secured over £105,000 in research scholarships and grants, with funding from Santander, the Danida Fellowship Centre, and the British Academy.

Dr. Mensah is a member of the Tourism and Marketing Research Centre (TMRC), where she collaborates on research initiatives that address contemporary issues in marketing and enterprise. Alongside her academic work, she contributes to entrepreneurship and consulting, working pro bono with EDIP Consulting Group (UK & Ghana). She previously served as an Associate Research Consultant at Code Switch Consultants and as a Doctoral Innovation Consultant at Loughborough University.

At Greenwich, Dr. Mensah has been the 2024 Module Cohort Leader for International Business Project, the EBC Timetabling Lead, and a mentor for The Generator, supporting enterprise development and student-led innovation. She is actively involved in teaching, research, and curriculum development across the Business School

Marketing and advertising

Responsibilities within the university

Timetabling Lead, Executive Business Centre

Module Cohort Leader for International Business Project

Teaching activities and tutorial guidance for several modules in the Executive Business Centre

Research and other scholarly activities

Administration and related activities

Awards

GSU Student Led Teaching Award Nominee, Accessible Education Award (2025) GSU-SLTAs-2025-longlist.pdf

British Academy Early Career Researcher Network Seed Fund (£1,635, 2025) The British Academy announces seed funding for members of its Early Career Researcher Network | The British Academy

Second place winner of the People's Choice Award for Best Assessment presented at the 2023 Greenwich Business School Assessment Day

Santander Scholarships, Loughborough University (June 2021) awarded a an internship award worth £2,500, as well as £1,000 in travel funding from Santander Scholarships.

Research project funding, co-investigator (April 2022) successfully secured £3,000 in research project funding by collaborating as a co-investigator with esteemed researchers from the University of Leicester and Loughborough University.

Research Consultancy Programme Award, Code Switch Consultants, UK (2021), Best Performing Team

Loughborough University PhD studentship (October 2019) obtained a highly competitive PhD studentship valued at £44,331.

MSc Scholarship, Building Stronger Universities Programme (September 2015) received a substantial scholarship of 450,000 Danish Kroner through the Danida Fellowship Centre.

Best Bachelor’s Dissertation, KNUST School of Business (2013)

Recognition

Best performing team, Research Consultancy Programme- Code Switch Consultants, United Kingdom  (2021) see Successful PhD Team Wins Mentor's Award | Business Manchester

Best Bachelors Dissertation, KNUST School of Business (2013)

Research / Scholarly interests

Topics in the nexus between Strategy, Marketing and International Business. This include but not limited to emerging market firms, entrepreneurship and SMEs, business performance, business relationships, networks, coopetition.

I am also interested in International Business Pedagogy investigating innovative teaching practices, and the factors that promote student outcomes.

Key funded projects

  • British Academy Early Career Researcher Network Seed Fund (£1,635, 2025)
    Project: Exploring how women entrepreneurs in the UK navigated the challenges of the COVID-19 pandemic in vulnerable sectors.
  • TRMC Internal Research Funding (£500, 2024)
    Project: Co-creation activities with women entrepreneurs on resilience building strategies
  • Loughborough University Research Project Funding (£3,000, April 2022)
    Project: “Unpacking the Relationship Between Coopetition and Firm Performance” – supported data collection activities.
  • Santander Scholarships, Loughborough University (£3,500 total, June 2021)
    Awarded £2,500 for an internship and £1,000 in travel funding to support doctoral research and academic collaboration.
  • PhD Studentship, Loughborough University (£44,331, October 2019)
    Highly competitive full studentship funding doctoral research on strategic marketing and coopetition among UK manufacturing firms.
  • MSc Scholarship, Danida Fellowship Centre, Denmark (450,000 DKK, September 2015)
    Building Stronger Universities Programme – funded postgraduate studies in International Business Economics at Aalborg University.

Recent publications

Academic theses and research projects:

▪ Mensah, E. (2023) Unpacking the Relationship Between Coopetition and Firm Performance. PhD dissertation in Strategic Marketing Loughborough Business School, Loughborough University, United Kingdom.

▪ Mensah, E. (2017) Cross-border inter-firm networks and the growth of Ghana’s solar power sector. MSc. Thesis in International Business Economics, International Business Centre Aalborg University, Denmark.

▪ Mensah, E. (2013) Outsourcing, Employee Satisfaction and Organisational Performance: A case  study of selected banks in Ghana. BSc. Research thesis in Human Resource  Management School of Business, Kwame Nkrumah University of Science and Technology (KNUST)  Ghana.

Presentations
  • Mensah, E., Maharjan, A., Aderin, A., & Tsay, C.H. (July 2025). Navigating cultural diversity in blended learning: Enhancing experience and satisfaction in International Business education. Accepted for presentation at the Advance HE Teaching and Learning Conference 2025, Sheffield, UK.
  • Mensah, E., Maharjan, A., Aderin, A., & Tsay, C.H. (May 2025). Navigating cultural diversity in blended learning: Enhancing experience and satisfaction in International Business education. Presented at the SEBE Paper Jam, University of Greenwich, UK.
  • Mensah, E., Maharjan, A., Aderin, A., & Tsay, C.H. (June 2024). Blended learning as a meta-learning tool: Instructors’ perspectives on its implementation and possible effects on students. Presented at the University of Greenwich Learning and Teaching Festival 2024, London, UK.
  • Mensah, E. (August 2022). Unpacking the relationship between coopetition and business performance. Presented at the British Academy of Management Conference (Doctoral Symposium), Manchester, UK.
  • Mensah, E. (March 2021). Measuring coopetition: What do we know? Presented at the Marketing and Retailing Group Doctoral Symposium, Loughborough University, UK.
  • Mensah, E. (May 2021). The missing link between coopetition and performance: In search of a holistic approach. Presented at the Midlands Doctoral Colloquium, University of Nottingham, UK.