Jithendran Kokkranikal

Dr Jithendran Kokkranikal PhD, MSc, MA, PGDip, PGCAAS, BA, ACTE, FRGS, SFHEA, CMBE, MILM

Associate Professor, International Tourism and Hospitality Management, Quality Assurance Lead

Key details

Dr Jithendran Kokkranikal

Associate Professor, International Tourism and Hospitality Management, Quality Assurance Lead

Dr Jithendran Kokkranikal joined the Business School in 2009. The main areas of his research and teaching include strategic management of tourism and hospitality enterprises, human resource management, tourism policy, tourism in developing countries, entrepreneurship development, responsible tourism and sustainability.  He is a Theme Editor, Tourism Planning and Development, for the International Journal of Tourism Cities.

Dr Kokkranikal gained his PhD and an MSc in Tourism from Strathclyde University, an MA in Personnel Management and Social Work from Madras University and a BA from Loyola College, Madras. He is a Certified Management and Business Educator (CMBE), awarded by the Chartered Association of Business Schools, UK and a Senior Fellow of the Higher Education Academy (SFHEA), UK.

Before joining Greenwich, Dr. Kokkranikal was a Lecturer in Tourism at the Department of Hospitality and Tourism Management (formerly The Scottish Hotel School), University of Strathclyde, where he was the Director of Taught Postgraduate Programmes. Earlier, Dr. Kokkranikal worked as an Assistant Professor in Tourism and Programme Coordinator at the Kerala Institute of Tourism and Travel Studies (KITTS), India.

Dr Kokkranikal is a member of the editorial board and a regular reviewer for several international journals such as the International Journal of Contemporary Hospitality Management, Management Decision, International Journal of Tourism Cities, Heritage and Services Marketing, among others.

Responsibilities within the university

Associate Professor responsible for Quality Assurance within the School of Management and Marketing.



  • Tourism Policy and Governance
  • Strategy and HRM for Tourism and Hospitality
  • Consultancy Project
  • Research methods


  • Strategic Hospitality management
  • Managing People in Tourism and Hospitality
  • Research Methods

Research supervision

Dr. Jithendran Kokkranikal currently supervises the following PhD students:

Mr Charles Oham:

Topic - The Impact of Christian Spiritual Capital on Entrepreneurial Practice: An analysis of faith and entrepreneurship outcomes in the 21st century.

Mr.Oscar Fernandez:

Topic – Developing and managing smart tourism destinations

Mr Surabil Sudarshan:

Topic - The impact of artificial intelligence on digital marketing.

Mrs Dima Ajeeb

Topic – Decentralization and England's Governance of Tourism

Ms Emma Connor:

Topic - Do personality traits moderate the interaction effect of ingredient presentation and message appeal type on affective responses and willingness to buy organic food?: a moderated mediation model from the perspective of Schema Congruity Theory.

Dr. Kokkranikal is happy to supervise research in areas related to his current research interests and invites potential research students to contact him directly.

External activities

  • Theme Editor – Tourism Planning and Development – International Journal of Tourism Cities
  • Editor – Special Issue, 'Tourism in Indian Cities' – International Journal of Tourism Cities


Reviewer Recognition Certificate, Emerald Publications, International Tourism Studies Association and International Journal of Tourism Cities.

Research / Scholarly interests

Current research interests include:

  • Tourism and development in emerging economies
  • Responsible tourism
  • Gender issues in tourism
  • Entrepreneurship development
  • Dark tourism

Key funded projects

Funded research projects

  • Creative Spark Higher Education Enterprise Programme’ (British Council ) in collaboration with the Azerbaijan State University of Economics,  the Azerbaijan Tourism Management University, and the Baku Academy of Music

Recent publications


Zhang, Yakun , Kokkranikal, Jithendran, Parker, Brianna (2023), Do consumers go through imagery processing processes differently? The interplay between imagery-evoking level and multidimensional mental imagery in airline ads processing. Taylor and Francis - Routledge. In: , , , . Taylor and Francis - Routledge, Journal of Marketing Communications ISSN: 1352-7266 (Print), 1466-4445 (Online) (doi: https://doi.org/10.1080/13527266.2023.2246036).

Kokkranikal, Jithendran , Shyju, P.I, Singh, Kunawar, Bharadwaj, Rahul , Rai, Somesh , Antony, Jiju (2021), Service quality and customer satisfaction in hospitality, leisure, sport and tourism: an assessment of research in Web of Science. Routledge. In: , , , . Routledge, Journal of Quality Assurance in Hospitality & Tourism . pp. 1-27 ISSN: 1528008X (Print), 1528-0098 (Online) (doi: https://doi.org/10.1080/1528008X.2021.2012735) NB Item availability restricted.

Kokkranikal, Jithendran and , Carabelli, Elisa (2021), Gastronomy tourism experiences: the cooking classes of Cinque Terre. Taylor and Francis. In: , , , . Taylor and Francis, Tourism Recreation Research ISSN: 0250-8281 (Print), 2320-0308 (Online) (doi: https://doi.org/10.1080/02508281.2021.1975213).

Shen, Ye , Kokkranikal, Jithendran, Christensen, Camilla, Morrison, Alastair (2021), Perceived importance of and satisfaction with marina attributes in sailing tourism experiences: a Kano model approach. Elsevier. In: , , , . Elsevier, Journal of Outdoor Recreation and Tourism, 35: 100402 ISSN: 2213-0780 (Print), 2213-0780 (Online) (doi: https://doi.org/10.1016/j.jort.2021.100402).

Christensen, Camilla Paaske , Shen, Ye, Kokkranikal, Jithendran, Morrison, Alastair M. (2021), Understanding British and Danish sailing tourism markets: an analysis based on Kano's evaluation matrix. Taylor and Francis. In: , , , . Taylor and Francis, Tourism Recreation Research, 48 (1) . pp. 30-42 ISSN: 0250-8281 (Print), 2320-0308 (Online) (doi: https://doi.org/10.1080/02508281.2021.1891742).

Calinaud, Valentine , Kokkranikal, Jithendran, Gebbels, Maria (2020), Career advancement for women in the British hospitality industry: The enabling factors. SAGE. In: , , , . SAGE, Work, Employment and Society, 35 (4) . pp. 677-695 ISSN: 0950-0170 (Print), 1469-8722 (Online) (doi: https://doi.org/10.1177/0950017020967208).

Kokkranikal, Jithendran , Morrison, Alastair M., Gowreesunkar, Vanessa (2020), Guest editorial. Emerald. In: , , , . Emerald, International Journal of Tourism Cities, 6 (3) . pp. 485-490 ISSN: 2056-5607 (Print), (doi: https://doi.org/10.1108/IJTC-06-2020-0129).

Šegota, Tina , Sigala, Marianna, Gretzel, Ulrike, Day, Jonathon , Kokkranikal, Jithendran , Smith, Melanie , Henderson, Joan C. , Seabra, Claudia , Pearce, Philip , Davidson, Rob (2019), Future agendas in urban tourism research: special editorial. Emerald. In: , , , . Emerald, International Journal of Tourism Cities, 5 (2) (International Journal of Tourism Cities) . pp. 109-124 ISSN: 2056-5607 (Print), (doi: https://doi.org/10.1108/IJTC-06-2019-111).

Hassan, Azizul and , Kokkranikal, Jithendran (2018), Tourism policy planning in Bangladesh: background and some steps forward. Texas A & M University. In: , , , . Texas A & M University, e-Review of Tourism Research (eRTR), 15 (1) . pp. 79-87 1941-5842 (Online) (doi: https://ertr.tamu.edu/volume-15-issue-1-2-jan-2018/volume-15-issue-1-2-jan-2018-position-paper/).

Book section

Kokkranikal, Jithendran , Wilson, Jonathan, Cronje, Paul, Radhakrishnan, Nitin (2018), Empowerment and human resource management in tourism. CABI Publishing. In: , , , Strategic Management in Tourism. CABI Publishing, Wallingford (3rd) . pp. 118-141 . ISBN: 9781786390240 (doi: ) NB Item availability restricted.

Conference item

Oham, Charles , Kokkranikal, Jithendran, Coca-Stefaniak, Andres (2019), The Role of Spiritual Capital on Social Entrepreneurship. In: Historic International Conference on Spirituality and the Professions, 16 May, 2019 - 18 May, 2019, Waterford, Ireland , . , (doi: ) NB Item availability restricted.

Kokkranikal, Jithendran , Shen, Ye, Christensen, Camilla, Morrison, Alastair (2019), How to better satisfy sailing tourists: An analysis based on Kano's Evaluation Matrix. In: Annual ICHRIE Summer Conference!, 24-26 July 2019, New Orleans , . , . pp. 1-14 (doi: ) NB Item availability restricted.

Conference proceedings

Kokkranikal, Jithendran , Sun Yang, Yeon, Powell, Raymond, Booth, Elizabeth (2016), Motivations in Battlefield Tourism: the case of ‘1916 Easter Rising Rebellion', Dublin. Springer International Publishing Switzerland. In: IACUDIT Annual conference, 21-24 May 2015, Athens, Greece In: Vicky Katsoni, Anastasia Stratigea (eds.), Springer Proceedings in Business and Economics Tourism and Culture in the Age of Innovation. Springer International Publishing Switzerland, Switzerland . pp. 321-331 . ISBN: 9783319275277ISSN: 2198-7246 (Print), 2198-7254 (Online) (doi: ) NB Item availability restricted.