Kirsten  Kohrs

Dr Kirsten Kohrs PhD, MA, MA

Senior Lecturer in Marketing and Public Relations

Key details

Dr Kirsten Kohrs

Senior Lecturer in Marketing and Public Relations


Kirsten is a senior lecturer at the Faculty of Business of the University of Greenwich since 2007 and visiting lecturer at King's College London, the University of Westminster and Yancheng Institute of Technology in China. Kirsten designed and delivered modules at undergraduate and graduate level across a broad range of topics such as international marketing, marketing management and strategy, marketing communication, advertising, social marketing, digital marketing, consumer behaviour, corporate and third sector public relations, crisis public relations, personal and professional development, leadership, cultural diversity and research methodology and routinely supervises MA and BA dissertations. Kirsten’s research interests include visual communication, gender, diversity, rhetoric and theory.


Kirsten holds a PhD in Culture, Media and Creative Industries from King’s College London. Passionate about human experience, expression and narrative in diverse social worlds from Aristotle to Zola, the scientific study of language and the transformative power of education she read literature, linguistics and education in Germany, the US and France and earned separate MA degrees from the Universities of Hamburg in Germany and Brandeis in the USA. In recognition of outstanding academic achievement she secured a Fulbright scholarship for the USA and, with a prestigious DAAD award, chose to accept her first teaching post in Paris.


In challenging economic times with rapidly changing and converging social spaces and market places driven by technology, there is an urgent need for scholarly as well as real world expertise and skills. Kirsten has deep and broad proven experience in senior management positions in international and national blue chip companies in the private and non-profit sectors. She achieved rapid promotion from trainee to global marketing director in the marketing and public relations departments of several major global corporations including Reemtsma (Imperial Brands), Unilever, Thomas Cook and Accenture. She was successful in leading international teams, analysing markets and developing and implementing innovative solutions that resulted in increased brand awareness, market share and profits. She also made major contributions in changing the corporate image of two of the companies and in public relations crisis management.

Responsibilities within the university

Course Leader for UG and PG Courses in Marketing and Public Relations- Supervisor for  UG and PG  Dissertations in Marketing and Public Relations

Awards

Fulbright Scholar

DAAD (German Academic Exchange Service)

Research / Scholarly interests

Research Interests:

  • visual language
  • communication
  • gender and identity
  • discourse and narrative

Kirsten is currently also writing a book about visual communication.

Recent publications

Article

Kohrs, Kirsten and , (2020), The language of luxury fashion advertising: Technology of the self and spectacle. Emerald. In: , , , . Emerald, Journal of Fashion Marketing and Management ISSN: 1361-2026 (Print), 1361-2026 (Online) (doi: https://doi.org/10.1108/JFMM-02-2020-0029).

Kohrs, Kirsten and , (2017), Learning from linguistics: rethinking multimodal enquiry. Taylor & Francis. In: , , , . Taylor & Francis, International Journal of Social Research Methodology, 21 (1) . pp. 49-61 ISSN: 1364-5579 (Print), 1464-5300 (Online) (doi: https://doi.org/10.1080/13645579.2017.1321259).

Book section

Kohrs, Kirsten and , Gill, Rosalind (2021), Confident appearing: Revisiting 'Gender Advertisements' in contemporary culture. Routledge. In: , , In: Judith Baxter, Jo Angouri (eds.), The Routledge Handbook of Language, Gender and Sexuality. Routledge, Abingdon, Oxfordshire (1st ed.) . ISBN: 9781138200265 (doi: https://doi.org/10.4324/9781315514857) NB Item availability restricted.

Kohrs, Kirsten and , (2018), Public relations as visual meaning-making. Routledge. In: , , In: Simon Collister, Sarah Roberts-Bowman (eds.), Visual Public Relations: Strategic Communication Beyond Text. Routledge, Abingdon, Oxon (1st) . pp. 13-28 . ISBN: 9781138064669 (doi: ).