Harry Farmer

Dr Harry Farmer PhD, MSc, BSc

Lecturer in Psychology

Dr Harry Farmer is a Lecturer in Psychology in the School of Human Sciences at the University of Greenwich. Harry obtained a BSc Psychology and Philosophy from the University of Bristol and then an MSc in Psychological Research from the University of Oxford before completing his PhD in Psychology at Royal Holloway, University of London in 2014.

He worked as a Research Associate in Social Neuroscience at UCL's Institute of Cognitive Neuroscience between 2014 and 2018 and as a Research Associate in Virtual Reality at the University of Bath between 2017 and 2020. He joined the University of Greenwich in 2020. Harry's research interests centre on self-representation and social cognition. He currently lecturers in social cognition and cross-cultural psychology.

Posts previously held

  • Jan 2020-Present: University of Bath, Associate Researcher
  • June 2018–Present: University College London, Associate Researcher
  • Oct 2017–Jan 2020: University of Bath, Research Associate in Virtual Reality
  • Jan 2014-Mar 2018: University College London, Research Associate in Social Neuroscience
  • Feb 2012-Mar 2014: Royal Holloway, University of London, Visiting Lecturer
  • 2009-July 2010: City and Hackney Mind, Research and Special Projects Officer

Responsibilities within the university

  • Admissions Lead for Psychology
  • Lecturer on the Social Psychology and Cross-cultural Psychology Modules
  • Seminar leader on Personality and Individual Differences Module


  • Review Editor Frontiers in Virtual Reality.
  • Member of the Experimental Psychology Society.
  • Member of the Institute of Electrical and Electronics Engineers.
  • Member of the Psychological Accelerator Project.
  • Consultant in Virtual Presence at Typeone Creative Technology.

Research / Scholarly interests

Harry's research focuses on the relationship between the self and social cognition and encompasses a wide range of methodological techniques including conceptual analysis, psycho-physics, physiological recording, neuro-imaging and virtual reality. He is particularly interested in how the plasticity of self-representation at both the bodily and conceptual level can be used to modulate social attitudes including prejudice, the influence of social factors on dynamic social interaction and the computational basis of similarity learning.

Key funded projects

2017 Bial Foundation Estranged from oneself, estranged from the others:Investigating the effect of depersonalisation on self-other mirroring. Co-Investigator

Recent publications


Farmer, H. , Hewstone, M., Spiegler, O., Morse, H. , Saifullah, A. , Pan, X. , Fell, B. , Charlesford, J. , Terbeck, S. (2020), Positive intergroup contact modulates fusiform gyrus activity to black and white faces. Nature Research. In: , , , . Nature Research, Scientific Reports, 10: 2700 2045-2322 (Online) (doi: https://dx.doi.org/10.1038/s41598-020-59633-9).

Farmer, Harry , Hertz, Uri, Hamilton, Antonia F de C (2019), The neural basis of shared preference learning. Oxford University Press. In: , , , . Oxford University Press, Social Cognitive and Affective Neuroscience, 14 (10) . pp. 1061-1072 ISSN: 1749-5016 (Print), 1749-5024 (Online) (doi: https://doi.org/10.1093/scan/nsz076).

Forbes, Paul AG , Suddell, Steph F, Farmer, Harry, Logeswaran, Yanakan , Hamilton, Antonia F de C (2018), The way others move can influence what we choose. SAGE. In: , , , . SAGE, Quarterly Journal of Experimental Psychology, 72 (7) . pp. 1756-1770 ISSN: 1747-0218 (Print), 1747-0226 (Online) (doi: https://dx.doi.org/10.1177/1747021818808461).

Farmer, Harry , Ciaunica, Anna, Hamilton, Antonia F. de C. (2018), The functions of imitative behaviour in humans. Wiley. In: , , , . Wiley, Mind & Language, 33 (4) . pp. 378-396 ISSN: 0268-1064 (Print), 1468-0017 (Online) (doi: https://doi.org/10.1111/mila.12189).

Farmer, Harry and , Maiser, Lara (2017), Putting ourselves in another’s skin: using the plasticity of self-perception to enhance empathy and decrease prejudice. Springer. In: , , , . Springer, Social Justice Research, 30 (4) . pp. 323-354 ISSN: 0885-7466 (Print), 1573-6725 (Online) (doi: https://doi.org/10.1007/s11211-017-0294-1).

Dignath, David , Lotze-Hermes, Paul, Farmer, Harry, Pfister, Roland (2017), Contingency and contiguity of imitative behaviour affect social affiliation. Springer. In: , , , . Springer, Psychological Research, 82 (4) . pp. 819-831 ISSN: 0340-0727 (Print), 1430-2772 (Online) (doi: https://dx.doi.org/10.1007/s00426-017-0854-x).

Farmer, Harry , Apps, Matthew, Tsakiris, Manos (2016), Reputation in an economic game modulates premotor cortex activity during action observation. Wiley. In: , , , . Wiley, European Journal of Neuroscience, 44 (5) . pp. 2191-2201 ISSN: 0953-816X (Print), 1460-9568 (Online) (doi: https://dx.doi.org/10.1111/ejn.13327).

Farmer, Harry , Carr, Evan W., Svartdal, Marita, Winkielman, Piotr , Hamilton, Antonia F. de C. (2016), Status and power do not modulate automatic imitation of intransitive hand movements. Public Library of Science. In: , , , . Public Library of Science, PLoS ONE, 11: e0151835 (4) 1932-6203 (Online) (doi: https://dx.doi.org/10.1371/journal.pone.0151835).

Möttönen, Riikka , Farmer, Harry, Watkins, Kate E. (2016), Neural basis of understanding communicative actions: changes associated with knowing the actor’s intention and the meanings of the actions. Elsevier. In: , , , . Elsevier, Neuropsychologia, 81 . pp. 230-237 ISSN: 0028-3932 (Print), (doi: https://dx.doi.org/10.1016/j.neuropsychologia.2016.01.002).

Maister, Lara and , Farmer, Harry (2015), Attending to the bodily self. Taylor & Francis. In: , , , . Taylor & Francis, Cognitive Neuroscience, 7 (1-4) . pp. 28-29 ISSN: 1758-8928 (Print), 1758-8936 (Online) (doi: https://doi.org/10.1080/17588928.2015.1075490).

Farmer, Harry , Maister, Lara, Tsakiris, Manos (2014), Change my body, change my mind: the effects of illusory ownership of an outgroup hand on implicit attitudes toward that outgroup. Frontiers Media. In: , , , . Frontiers Media, Frontiers in Psychology, 4: 1016 1664-1078 (Online) (doi: https://dx.doi.org/10.3389/fpsyg.2013.01016).

Farmer, Harry , McKay, Ryan, Tsakiris, Manos (2013), Trust in me: trustworthy others are seen as more physically similar to the self. SAGE. In: , , , . SAGE, Psychological Science, 25 (1) . pp. 290-292 ISSN: 0956-7976 (Print), 1467-9280 (Online) (doi: https://doi.org/10.1177/0956797613494852).

Ainley, Vivien , Maister, Lara, Brokfeld, Jana, Farmer, Harry , Tsakiris, Manos (2013), More of myself: manipulating interoceptive awareness by heightened attention to bodily and narrative aspects of the self. Elsevier. In: , , , . Elsevier, Consciousness and Cognition, 22 (4) . pp. 1231-1238 ISSN: 1053-8100 (Print), (doi: https://dx.doi.org/10.1016/j.concog.2013.08.004).

Conference proceedings

Farmer, Harry , Bevan, Chris, Green, David P., Rose, Mandy , Cater, Kirsten , Stanton-Fraser, Danaë (2019), Did you see what I saw?: Comparing user synchrony when watching 360° video in HMD Vs flat screen. IEEE. In: 2019 IEEE Conference on Virtual Reality and 3D User Interfaces (VR), , Osaka, Japan , 2019 IEEE Conference on Virtual Reality and 3D User Interfaces (VR. IEEE, . pp. 916-917 . ISBN: 9781728113784ISSN: 2642-5246 (Print), 2642-5254 (Online) (doi: https://doi.org/10.1109/VR.2019.8797968).

Bevan, Chris , Green, David Philip, Farmer, Harry, Rose, Mandy , Cater, Kirsten , Stanton Fraser, Danaë , Brown, Helen (2019), Behind the curtain of the "Ultimate Empathy Machine". ACM. In: , , , Proceedings of the 2019 CHI Conference on Human Factors in Computing Systems - CHI '1. ACM, . pp. 1-12 . ISBN: 9781450359702 (doi: httpS://dx.doi.org/10.1145/3290605.3300736).