Ann Longley

Ms Ann Longley BA, BSW, MSW, PGCert

Lecturer

Ann Longley is an independent strategy and creative consultant, researcher and lecturer who has worked in the digital industry for over 20 years.

She has helped private, public, and voluntary sector organisations modernise their operations and approach to stakeholder engagement and customer experience using digital data, content, and technology.

She has previously held digital leadership roles with WPP, Hays, The Disasters Emergency Committee, and the Prince’s Trust. She was appointed Fellowship Councillor with the RSA from 2018-2000 and sits on their Digital Steering Group working to digitally connect the RSA’s 30,000 Fellows. She is also a Community Leader with the British Interactive Media Association (BIMA) creating pathways from education to employment in the Digital Industry.

Working at the intersection of culture, creativity, and technology, Ann specialises in agile and playful approaches to ‘human-centred’ design, participatory action research, and co-creation. As a consultant, she facilitates design workshops, delivers strategy and research projects, and helps circular industry start-ups with their marketing strategies.

Ann was a Visiting Lecturer with the Business School at Greenwich University for 10 years before moving to the School of Computing and Mathematical Sciences (CMS). In 2022-23, as the Module Leader for COMP1755, Ann is supporting her students to promote and design the CMS end of year showcase.

Responsibilities within the university

Module Leader

  • Digital Media Campaign
  • Group Project

Awards

Industry Awards for the TCS Amsterdam Marathon Campaign 2014 I led with Eulogy during my career in industry:

  • Gold - Best use of digital from the technology, media & telecommunications sector, issued by Digital Impact Awards 2015, London · Oct 2015
  • Silver - Best digital communication as part of an integrated campaign, issued by Digital Impact Awards 2015, London · Oct 2015
  • Winner - Digital Marketing Campaign 2015, issued by PR News Digital PR Awards 2015, New York
  • Silver - Best external stakeholder relations during a brand development project, issued by Transform Awards Europe 2016 · Mar 2016
  • Bronze - Best brand experience, issued by Transform Awards Europe 2016 · Mar 2016

Recognition

  • Member of the British Interactive Media Association (BIMA)
  • Fellow of the Royal Society for Arts, Manufactures, and Commerce (FRSA)
  • RSA Fellowship Councillor (2018-2020)

Research / Scholarly interests

  • Digital community engagement
  • Participatory design and agile methodologies
  • Ethical technology including Artificial Intelligence, Emotion Tech
  • Future of work

Recent publications

Longley, A and Nordström, T, “Beyond Clicks for Causes: Agile Digital Communications” in Garsten, N. and Bruce, I. (2018), eds. Communicating Causes: Strategic Public Relations in the Non-Profit Sector. London and New York: Routledge.