Full time
Year 1
Option Set 1
Students are required to study the following compulsory modules.
- Academic English for Postgraduates (Business)
- Developing Advertising and Promotional Strategies (30 credits)
- Digital Marketing (30 credits)
- Creative Content (15 credits)
- Transformational Leadership through Transversal Skills
- Data Analytics for International Business Decisions (15 credits)
- Research Methods (15 credits)
Students are required to choose 45 credits from this list of options.
- Dissertation (45 credits)
- Consultancy Project (45 credits)
Students are required to choose 2 modules from this list of options.
- Branding (15 credits)
- Inside the Customer's Mind (15 credits)
Option Set 2
Students are required to study the following compulsory modules.
- Academic English for Postgraduates (Business)
- Developing Advertising and Promotional Strategies (30 credits)
- Digital Marketing (30 credits)
- Creative Content (15 credits)
- Transformational Leadership through Transversal Skills
- Data Analytics for International Business Decisions (15 credits)
- Research Methods (15 credits)
Students are also required to choose 45 credits from this list of options.
- Dissertation (45 credits)
- Consultancy Project (45 credits)
Students are also required to choose 2 modules from this list of options.
- PR Planning and Communication Skills (15 credits)
- Corporate Communications (15 credits)
Part time
Year 1
Students are required to study the following compulsory modules.
- Academic English for Postgraduates (Business)
- Developing Advertising and Promotional Strategies (30 credits)
- Transformational Leadership through Transversal Skills
- Data Analytics for International Business Decisions (15 credits)
Students are required to choose 1 module from this list of options.
- PR Planning and Communication Skills (15 credits)
- Inside the Customer's Mind (15 credits)
Year 2
Students are required to study the following compulsory modules.
- Digital Marketing (30 credits)
- Creative Content (15 credits)
- Research Methods (15 credits)
Students are required to choose 1 module from this list of options.
- Dissertation (45 credits)
- Consultancy Project (45 credits)
Students are required to choose 1 module from this list of options.
- Branding (15 credits)
- Corporate Communications (15 credits)