Dannielle's research is within the Marketing, Events & Tourism Department at the Business School. Danielle is supervised by Dr Hyunsun Yoon (1st supervisor, member of MRG), Dr Tina Segota (2nd supervisor, associate member of MRG) and Professor Alastair Morrison (3rd supervisor, associate member of MRG)
What are you currently working on?
My investigation at the moment is exploring the impact of experiential marketing within the beverage industry.
What are your long term research interests?
My passion in marketing has been in consumer behaviour. I love exploring why people make the decisions to buy and what can influence them. I would like to continue to work in this field.
3 best things about studying at Greenwich
- The professors are fantasic, friendly and always willing to help
- The opportunities offered at the University are amazing. I studied in Spain on Erasmus, I did my placement year in Jamaica and my Master's in France.
- The students are diverse and friendly.
What Challenges have you faced and how have you overcome them?
Since starting higher education, I have suffered with imposter syndrome and lacking confidence in my writing. The professors at Greenwich go out their way to ensure students are happy and comfortable whilst studying at the university. In my case, the professors helped me find my confidence by offering one-to-one's, and helping me reach my potential with their feedback on my work.
What are your career goals?
My passion is consumer behaviour, I would like to continue to contribute to the research in my future. I am also interested in bringing our findings to the industry. I think theoretical implementation is something lacking in businesses, I would like to change that.
