Faculty of Engineering and Science

Search Engine Optimisation

Gain knowledge of the ever changing world of search engine optimisation, including key concepts as well as the tools required to increase website visibility.

School of Computing & Mathematical Science

Date: New dates to be confirmed soon.

Location: University of Greenwich, Old Royal Naval College, Greenwich, SE10 9LS

Backlinks? Penguin? PageRank? Panda? Robot spiders? Hummingbird? Soft 404s? How do you attract more visitors to your website?

What will you learn?

The world of search engine optimisation has changed rapidly over the past few years as Google and other search engine providers tighten up their search rankings and ramp up their efforts to remove spurious sites from search results.

Topics Covered

  • How search engines work: Crawlers, PageRank
  • What is search engine optimisation?
  • Content & access: Validation, Cookies, Landing pages, Key phrases, Duplicate Content, Sitemaps
  • SEO Tools

You do not need any prior knowledge of SEO to take part in this course, though you should have a basic knowledge of IT and computer use.

If you have a website you wish to optimise, please sign up for a Google Webmaster Tools account and verify your access to the site prior to the course at: www.google.com/webmasters/tools/.


To register your interest email: FES-RandKE@greenwich.ac.uk