The Inaugural Academy of Marketing Visual Methods SIG Meetup

12th May 2021 3pm


The event is taking place online on 12th May from 3pm to 5pm. There will be four distinguished speakers who will present 15 minutes each followed by an hour-long debate/panel discussion on the state of visual methods in 2021:

  • Professor Markus Giesler, Schulich Business School. Editor of JCR (J of Consumer Research)
  • Professor Finola Kerrigan, Director of the Fashion Business Research Centre at London College of Fashion.
  • Professor Joonas Rokka, Emlyon Business School, Associate Editor of European Journal of Marketing.
  • Professor Deborah Heisley, California State University (Author of the very well-known photo elicitation 'autodriving' method with Sidney Levy)

The two-hour event begins with 15-minute presentations from our guest speakers followed by a one hour long panel discussion and Q&A.

The aim of this event is to kickstart the conversation on the opportunities and challenges facing visual research including the implications on publications, data collection, ethics, dissemination and so on. The event is free and open to all SIG members and those who wish to learn more about visual research. You can register for free here.

About the SIG

Dr Fatema Kawaf and Professor Natalia Yannopoulou are delighted to welcome you to the Visual Methods Special Interest Group at the Academy of Marketing.

The purpose of the group is to foster a dialogue and expand knowledge on visual and videographic research methodologies and issues among academics and business people and other groupings as appropriate.

The Visual Methods SIG Objectives:

  • Ultimately the goal is for this SIG to become a destination for researchers, academics and PhD students interested in conducting visual research to find supportguidanceresources, and training to enable them to successfully navigate and adopt the visual method relevant to their research.
  • Additionally, the SIG aims to foster an environment that facilitates interaction among academics, business people and policy makers relating to the use of visual and videography research.
  • Disseminate research findings, theoretical contributions, and successful business practices among members. We aim to achieve this by (1) establishing and running a visual and videography research track at the Academy of Marketing conference (TBC) annually (2) organizing seminars and webinars to allow presentations relating to visual research regularly
  • Various novel visual research methods are on the rise. Be it visual, videography or screencasting, evidently new methods require training and capacity building to allow researchers and PhD students to adopt these methods. As such the SIG will be predominantly focused on organizing and running training events regularly in order to enable this.

If you or your PhD students are interested in visual methods, please feel free to register here.

Please only register if you are certain you will be attending to enable us to plan accordingly. Feel free to pass this on to others who might be interested too. Find out more.

Who should attend?