Taking on Google: a case study

Global Creative Manager at Amnesty International will be talking about Taking on Google: a case study. #DropDragonfly

Event Name Taking on Google: a case study
Start Date 20th Feb 2019 5:00pm
End Date 20th Feb 2019 6:15pm
Duration 1 hour and 15 minutes

Amnesty decided to take action by launching a campaign calling on CEO, Sundar Pichai, to #DropDragonfly and protect freedom of expression. Taking on Google.

Big Picture presents: 

Taking on Google: a case study

Back in 2010, Google exited China and promised never to support their repressive online censorship and surveillance rules. But in 2018, Google was planning on re-entering the country with a version of its search engine that would block certain sites and search terms and help the Chinese government spy on users.

After Google whistle-blowers leaked the secretive project, named 'Project Dragonfly', Amnesty decided to take action by launching a campaign calling on the CEO, Sundar Pichai, to #DropDragonfly and protect freedom of expression. 

Leila Mountford, the Global Creative Manager on this project, will be taking us through the campaign case study.

Big Picture Seminar series aim to provide students, staff and the local community with an insight into the bigger picture of industries that are of interest. 

About Leila Mountford

Leila Mountford, Amnesty International. Leila's awards include a Gold Stevie for PR campaign of the year, PRCA Dare Award for best digital and social strategy, and received a Silver Young PR Lion at Cannes in 2014. Greenwich Graduate. 

Leila Mountford, Global Creative Manager at Amnesty International. She began her career in PR working her way up from Junior Creative to Associate Creative Director at agencies such as Weber Shandwick. 

Leila is a regular contributor to Creative Moment, reviewing industry campaigns and has judged PR awards for PR Moment as well as other organisations. 

Leila is a mentor in PR Week's Creative Mentoring Project and has a BA Hons from the University of Greenwich in Public Relations and Communications.

Image of Leila Mountford 


University of Greenwich
King William Court
Room KW303
Park Row
Old Royal Naval College
Greenwich, London
SE10 9LS

Directions on how to get to University of Greenwich.


Free public seminar. No booking required, but places are allocated on a first come basis. Please arrive early to avoid disappointment.

Further information

Contact: Business School Events Team
Telephone: 020 8331 7574
Office opening times: 9am to 5pm

Business School students are eligible for receiving Employability Passport Points for attending the event. Photos will be taken for social media and marketing promotional purposes. If you do not wish to be photographed and remain out of shot, please notify the Business School Events Team via email and upon entry to the lecture room.