Key details
Dr Asrif Yusoff
Senior Lecturer in Business & Executive Education
Dr Asrif Yusoff is a Senior Lecturer at the University of Greenwich.
In this role, he leads the design and delivery of modules on talent management, business consulting, innovation, and global marketing for the Executive MBA, MBA, and Senior Leader Apprenticeship programmes.
Asrif also leads research in the fields of leadership, organisational behaviour, design thinking, and lifelong learning, in addition to knowledge exchange activities across the business school.
Before his current position, Asrif spent 20 years in the energy industry, holding leadership roles in leadership development, people strategy, joint venture management, government relations, and stakeholder engagement.
Asrif holds a DBA from Durham University, an MSt in Social Innovation from Cambridge University, an MBA from Imperial College London, and a BSc in Industrial Engineering & Management Sciences from Northwestern University.
He is a Fellow of the Higher Education Academy (FHEA), Certified Design Thinking Practitioner, and Certified Coach.
Responsibilities within the university
Teaching
- INDU1173: Managing People & Talent (Module Leader)
- BUSI1756: Ethics of Business & Innovation (Module Leader)
- MARK1286: Marketing & Sales for the Future Economy
- BUSI1767: Business Consultancy Project
- BUSI1815: Leading & Managing Change
- BUSI1729: Professional Practice
Awards
2025: Best Thesis Award for “Demystifying Leadership Development: Exploring Methods and Understanding Motivations for Leadership Training among Middle Managers” (Yusoff, 2024), Durham University
Research / Scholarly interests
Research Interests
- Leadership and leadership development
- Organisational behaviour
- Design thinking
- Lifelong learning
- Adult learning
Recent publications
- Yusoff, A. (2025) ‘Measuring what matters: A study on leadership training among middle managers’, Evidence-based HRM. https://doi.org/10.1108/EBHRM-02-2025-0059
- Yusoff, A. (2025) ‘Design thinking for interdisciplinary learning and global competence in higher education: An integrative framework’, On the Horizon: The International Journal of Learning Futures. https://doi.org/10.1108/OTH-04-2025-0048
- Yusoff, A. (2025) ‘Advancing positive leadership: An integrative review and development of the adaptive positive leadership (APL) model’, Strategy & Leadership. https://doi.org/10.1108/SL-04-2025-0071