Di Mao

Dr Di Mao BSc, MSc, PhD

Lecturer in International Business Strategy

Dr Di Mao is a Lecturer in International Business Strategy at the School of Business, Operation and Strategy (BOS), the University of Greenwich. Prior to joining the University of Greenwich, her working experience includes Newcastle University Business School, Essex University Business School. Di obtained her PhD degree in management from the University of Essex. She is a multi-disciplinary researcher, working mostly across international business (IB) in emerging markets, M&A leadership, business analytics & AI for social good and corporate social responsibility (CSR) in the IB context. Her work has been published in the Journal of Industrial Marketing Management and the Journal of Business Research.

Business and management

Responsibilities within the university

Module Leader:

  • BUSI1646 - Understanding business 1
  • BUSI1719 - Future Paths

Teaching:

  • BUSI1315 - Management Practice 2
  • BUSI1632 - Negotiations
  • BUSI1695 - International Business Environment
  • BUSI1618 - Introduction to Management
  • BUSI1692 - International Entrepreneurship
  • BUS1710 - International Business Project
  • INDU1011 - Leadership and Enterprise
  • INDU1033 - Managing Across Cultures

Other:

Second Supervisor of PhD candidate Arsheela Najeeb

Research / Scholarly interests
  • International business (IB) in emerging markets
  • Business analytics & AI for social good
  • M&A leadership
  • Corporate Social Responsibility (CSR) in the IB context

Prospective PhD applicants and PhD students are welcome to make enquiries especially if you are interested in above research area.

Recent publications

Journal articles

Zhu, J., Sun, S., Li, P., Wang, Y. & Mao, D. (2025). Gold or Gild: Does MD&A Blockchain Attention Improve the Efficiency of Supply Chain? Accepted for publication in International Journal of Production Economics. [forthcoming]

Mao, D., Rao-Nicholson, R., Chenjing, Z., & Yichuan, W. (2024). Leveraging brand-specific transformational leadership as corporate brand identity for M&A performance in an emerging market. Industrial Marketing Management.

Ma, R., Mao, D., Cao, D., Luo, S., Gupta, S., & Wang, Y. (2024). From vineyard to table: Uncovering wine quality for sales management through machine learning. Journal of Business Research, 176, 114576.

Hasan, A., Zhang, X., Mao, D., Kashif, M., Mirza, F., & Shabbir, R. (2024). Unravelling the impact of eco-centric leadership and pro-environment behaviors in healthcare organizations: Role of green consciousness. Journal of Cleaner Production, 434, 139704.

Lu, Zhang, C., Li, Q., Mao, D., & Wang, M. (2023). Research on the Threshold Effect of Internet Development on Regional Inclusive Finance in China. Sustainability, 15(8), 6731.

Zhang, C., Mao, D., & Ma, F. (2023). Digital Finance in the Context of Common Wealth Helps Regional Economic Development of High Quality. Applied Mathematics and Nonlinear Sciences.

Zhang, C., Mao, D., & Wang, M. (2020). Role of Venture Capital in Enterprise Innovation Under Psychological Capital and Heterogeneity of Entrepreneur Capital. Frontiers in Psychology, 11.

Presentations

Rao-Nicholson, R., Efretuei, E., Mao, D. & Zhang, F., 2025. Disclosure Attributes, IFRS and Emerging-Market Multinationals’ Cross-Border Acquisitions. Paper presented at the AIB 2025 Louisville Conference, Academy of International Business, Louisville, KY, USA.

Mao, D. & Wang, Y., 2024. Mitigating Patient Complaints through Generative AI: A Theory-Driven Design Science Approach. Paper presented at the GCKE 2024 Conference, Singapore.

Zhang, M., & Mao, D. (2019) Managerial Perception of Supply Chain Quality Risk: An Examination of the Risky-Decision-Making Model 2019. Paper presented at British Academic Management, Birmingham