Dian Wang

Dr Dian Wang PhD

Lecturer in Marketing, Programme Leader BA H Business with Marketing

Key details

Dr Dian Wang

Lecturer in Marketing, Programme Leader BA H Business with Marketing

Dr Dian (Wendy) Wang joined the University of Greenwich in March 2022 after completing her PhD in Media and Communication from the University of Leicester. Her PhD focused on the representation and production of city image advertising in China.

Before the appointment at Greenwich, Dian was a research assistant in a research project funded by AHRC, titled “Co-design and implement a COVID-19 vaccine uptake intervention within Chinese communities in England”, at the School of Media, Communication and Sociology, University of Leicester while pursuing the PhD degree  (2021). Before she came to the UK, Dian worked in two global advertising agencies located in China and served a number of domestic and international clients (2011-2014).

Responsibilities within the university

  • Programme leadership: BA H Business with Marketing.
  • Module leadership: MARK1261 (Creative Toolbox)
  • Supervision; dissertation at UG and PG levels

Research / Scholarly interests

- Place image advertising
- Place branding/marketing communication
- Theory and practice of advertising
- Power relations in the advertising production
- Gender and LGBTQ studies
- Qualitative research methods

Recent publications

Zhang, B., Wang, D., Mo, L., & Huang, X. (2022). Brand Recognition, Interdepartmental Conflict, and Performance: An Investigation of Porter’s Differentiated Competitive Strategy Implementation in a Large Chinese Automobile Company. Sustainability, 14(20), 13546.

Wang, D., Zhang, B., Wu, Y., & Zhang, X. (2021). Generational homogeneity and heterogeneity in city image perception: an explorative study of Guangzhou. Place Branding and Public Diplomacy, 1-15.

Wu, Y., Zhang, B., & Wang, D. (2021). Bridging the language barrier: a Chinese place branding literature review from 1996 to 2018. Place Branding and Public Diplomacy, 17(2), 140-154.


“What is city image advertising in China: a comprehensive definition and classifications of city image advertising from both the perspectives of scholars and practitioners” presented at 6th Annual Conference of the International Place Branding Association, Aix-en-Provence, France, Oct 2022

“Representations in the City Image Adverts in China-Taking the City Image Adverts in Guangzhou (2017-2018) as Examples” presented at 2019 Place Branding International Forum, Communication University of China, Beijing, China, October 2019

“City image advertising in China: A Review of the Chinese-language Literature” presented at IPBA 2019 Annual Conference of the International Place Branding Association (IPBA), IPBA and the Institute for Tourism Studies, Macao SAR, China, December 2018

“Advertising as a creative industry in China: An Overview of the Chinese Government’s Policies.” (with Dr Giovanna Puppin and Dr Julie Bilby), presented at Collaboration and Competition in the Cultural and Creative Industries, Institute of Cultural and Creative Industry, Southern California-Shanghai Jiao Tong University, Shanghai, China., June 2017

“Understanding the Chinese Consumers – a Taster” (with Dr Giovanna Puppin), presented at Tourism and hospitality section, Leicester Business Festival, Leicester City Council, Leicester, UK., November 2016