Parissa Baig

Parissa Baig

Lecturer in Strategic Entrepreneurship

Key details

Parissa Baig

Lecturer in Strategic Entrepreneurship


Parissa joined Department of Systems Management and Strategy at the University of Greenwich in 2021 as a Lecturer in Strategic Entrepreneurship.

Parissa's doctoral research contributes to the recent debate on the paradox of embedded agency in the field of
institutional entrepreneurship. It explored the relationship between institutional entrepreneurship and legitimacy
by focusing on the mechanisms that allows an institutional innovation to become a legitimate entity. Parissa's
research interests also include entrepreneurship, institutional change, organisational behaviour as well as
entrepreneurial teams and entrepreneurial ecosystems.

Parisa has presented her research at a number of conferences, such as the British Academy of Management (BAM),
Association of Business Historians (ABH) and the European Group of Organisational Studies (EGOS).

Parissa currently teaches on undergraduate programmes in the Business School covering a range of modules,
including Small Business Development, Managing Quality in Services and Products; and Thematic Independent Studies. In addition, she supervises MSc student projects and dissertations.

Parissa is a fellow of the UK Higher Education Academy. She deploys her training from Babson College (Massachusetts, USA) to enhance students' experience in a wide range of undergraduate entrepreneurship and management modules.

Responsibilities within the university

Module Leader, Lecturer and Tutor for several Entrepreneurship-related courses.

Key projects

*Institutional entrepreneurship
*Institutional Change
*Legitimacy
*Entrepreneurship
*Entrepreneurial Teams
*Entrepreneurial Ecosystems

Recent publications

*Baig, P., and Godley, A. (2019). A new perspective on the paradox of embedded agency: Legitimacy and its acquisition in institutional entrepreneurship. Paper presented at European Group of Organisation Studies Conference, Edinburgh, UK
*Baig, P., Godley, A. (2018, June). Origins of DP World. The Establishment of Jebel Ali Free Zone (JAFZA). Paper presented at Association of British Historians Conference, Milton Keynes, UK
*Entrepreneurial Ecosystem Workshop – 'Empowering Entrepreneurship Ecosystem Leaders: Theory and Action’ (in collaboration with British Council), Ankara – Turkey (Oct 2017)
*Baig, P., & Godley, A. (2016, September). Acquiring Legitimacy in Institutional Entrepreneurship: A Case for Emerging Economies. In 11th European Conference on Innovation and Entrepreneurship (p. 897). Academic Conferences International Limited. Jyväskylä, Finland
*Baig, P., Godley, A. (2016, September). Emerging Economies: Legitimacy and Institutional Entrepreneurship. Paper presented at British Academy of Management Conference, Newcastle, UK
*Entrepreneurial Ecosystem Workshop – ‘Entrepreneurial Ecosystems: the impact on local and national economic growth and international competitiveness’ (in collaboration with British Council), Izmir – Turkey (May 2016)