Dr Zheyuan Hu PhD

Senior Lecturer in Business and Management

Key details

Hu Zheyuan

Dr Zheyuan Hu

Senior Lecturer in Business and Management

School of Business, Operations and Strategy

Faculty of Business

Dr Zheyuan Hu achieve her Ph.D degree in International Business from Durham University. Her research has been published in world-wide journal such as International Business Review and has presented her paper in many well-recognized international conferences. At the University of Greenwich, Dr Zheyuan Hu is the Lecturer for International Business. She is also the programme leader for MBA International Business and module leader for International Business Project (dissertation) and Foundations of Scholarship and Research.

Awards

The winner of ‘Dragon’s Den’ research competition for Economic and International business Department, University of Greenwich, 2020

Research / Scholarly interests

Zheyuan’s research interest mainly focus on the strategic asset seeking OFDI of emerging market enterprises (EMNEs), especially China. Her research interests including:

  • Emerging market OFDI
  • Cross-border mergers & acquisitions
  • Innovation performance
  • International product market diversification strategy
  • Business group affiliation
  • State-ownership

Key funded projects

China MoST funding project ‘Integrated sustainable product development approach and its application for flooring products.’ (£267,000).

Recent publications
  • Sutherland, D., Anderson, J. and Hu, Z. (2020). A Comparative Analysis of Location and Non-Location-Bounded Strategic Asset Seeking in Emerging and Developed Market MNEs: An Application of New Internalization Theory. International Business Review, 29(2): 101635.

Presentations

Publications

  • Sutherland, D., Anderson, J. and Hu, Z. (2020). A Comparative Analysis of Location and Non-Location-Bounded Strategic Asset Seeking in Emerging and Developed Market MNEs: An Application of New Internalization Theory. International Business Review, 29(2): 101635.
  • Hu. Z., Sutherland, D. How do EMNEs Combine Knowledge and Resources to Exploit International Strategic Asset Seeking M&As? An Application of RBV and KBV Approaches to Chinese MNE Innovation Capability Expansion. (working paper).
  • Hu. Z. and Sutherland, D. Chinese Cross-border M&A, Diversification and Firm Performance. Journal of World Business. (working paper).

Conference Papers

  • Hu. Z. and Sutherland, D., (2021). How can Chinese firms improve their performance through strategic asset seeking acquisitions abroad?  A comparison study of related and unrelated acquisition. (Working paper).
  • Hu. Z. (2021). Exploring the role of unrelated diversification on Chinese MNEs’ performance. Copenhagen Conference on Outward Investment from Emerging Economies. Denmark, October 2021.
  • Hu. Z. (2018). What is the Impact of Overseas Technology Seeking M&As on Domestic Innovation Performance in Chinese Businesses? 44th Annual European International Business Academy (EIBA) Conference. France
  • Hu. Z. (2017). The Impact of Foreign Technology Seeking M&A on Domestic Innovation Performance in Chinese Firms. Global Strategy and Emerging Markets Conference, Boston, June 15-16.