Humeyra Dogru Dastan

Humeyra Dogru Dastan BA (Hons), MSc, Ph.D.

Lecturer in Marketing and Tourism, Deputy Program Leader BA Advertising and Digital Marketing Communications

Key details

Humeyra Dogru Dastan

Lecturer in Marketing and Tourism, Deputy Program Leader BA Advertising and Digital Marketing Communications

Dr. Humeyra Dogru-Dastan is a Lecturer in Marketing and Tourism at the University of Greenwich. Before joining the University of Greenwich, she was a visiting researcher at the University of Florida sponsored by The Scientific and Technological Research Council of Turkey. She completed her Ph.D. in Tourism Management from Dokuz Eylul University, where she has worked as a Research Assistant and Lecturer. Her research interest focuses on tourism marketing, consumer behaviour and sustainable consumption. She has published several articles on peer-reviewed journals, and she has presented her research at number of international conferences. She has also worked for professional and commercial bodies such as and as marketing specialist and hotels coordinator Turkey.

Responsibilities within the university

Deputy Program Leader BA Advertising and Digital Marketing Communications

Module leadership: MARK1299 The Ethical and Sustainable Marketer

Supervision: Dissertation at UG level

Teaching:  Principles and practices of marketing, Marketing research, Global marketing, Social marketing, Brand management


Phd Research Fellowship, TUBITAK (The Scientific and Technological Research Council of Turkey), September 2019-August 2020.

Academic Incentive Award, The Council of Higher Education of Turkey for 2015, 2017, and 2022.

Honorable Mention, Institute Politecnico De Leira, 8th International Tourism Congress, Peniche, Portugal, November 2015


Reviewer for Journal of Hospitality and Tourism Management, Tourism Recreation Research, and TTRA Annual Travel and Tourism Research Association International Conferences.

Research / Scholarly interests

  • Consumer Behaviour
  • Sustainable Consumption
  • Digital Marketing
  • Destination Management and Marketing
  • Crisis Management in Tourism

Recent publications

Journal publications

Dogru-Dastan, H., & Yilmaz, B. S. (2023). The stimulus-organism-response approach to the overcrowding problem: Qualitative evidence from theme park visitors. Journal of Leisure Research, 1-21.

Dogru-Dastan, H., Stepchenkova, S., & Kirilenko, A. P. (2022). Responding to Visitor Density Pre and Post COVID-19 Outbreak: The Impact of Personality Type on Perceived Crowdedness, Feeling of Being Comfortable, and Anticipated Experience. Sustainability, 14(3960), 1-22.

Dogru-Dastan, H. (2022). A chronological review on perceptions of crowding in tourism and recreation. Tourism Recreation Research, 47(2), 190-210.

Baniya, R., Dogru-Dastan, H., & Thapa, B. (2021). Visitors' experience at Angkor Wat, Cambodia: evidence from sentiment and topic analysis. Journal of Heritage Tourism, 16(6), 632-645.

Book Chapters

Cagle, M.N., Yilmaz, K., & Dogru, H. (2020) Digitalization of Business Functions under Industry 4.0. In Digital Business Strategies in Blockchain Ecosystems (pp. 105-132). Ed. U. Hacioglu. New York: Springer.


Dogru-Dastan, H. (May/2022). Impact of Locus-of-Control on Crowding Perceptions and Coping Behaviour. 20th APacCHRIE Conference: Creating Tourism Sustainability in Challenging Times (Virtual). Organized by Sunway University, Kuala Lumpur, Malaysia.

Dogru-Dastan, H., Stepchenkova, S. & Kirilenko, A. (Apr/ 2020). When the Destination is Crowded: The Impact of Traveler's Personality on Tourist Experience. American Association of Geographers 2020 Virtual Annual Meeting. Denver, Colorado, USA.

Dogru-Dastan, H. (Feb/2020). A Methodological Review of Perceived Crowding Research in Recreation and Tourism. 2020 West Federation Chrie Conference, Pomona, California, USA.

Dogru, H., Bahceci, V., Yilmaz, B.S. and Kirova, S. (Oct/2017). What Hoteliers Say in Big Dispute: A Case Study on Banning of Website in Turkey. Global Conference on Services Management (GLOSERV 2017) organized by the Association of North America Higher Education International (ANAHEI). Volterra/Italy.

Dogru, H., Ertas, M. and Yilmaz, B.S. (Sep/2016). Are Travel Agents Market Mavens? A Study on Travel Agencies Located in Izmir, Turkey. ATLAS Annual Conference:Tourism, Lifestyles and Locations organized by the Association for Tourism and Leisure Education and Research. Canterbury/United Kingdom.

Akbayirli, G.Y.K. and Dogru, H. (Nov/ 2015). An Exploratory Research on Destination Decision-Making Process of Turkish Honeymooners. 8th International Tourism Congress: The Image and Sustainability of Tourism Destinations organized by Institute Politecnico de Leira. Peniche/Portugal.