Dr Iris Panagiota Efthymiou PhD

Lecturer in Business

Executive, results-driven, and multi-talented enterprise, and institutional director, author, and keynote speaker with over 20 years of experience in entrepreneurship, international affairs, and executive leadership roles. Possesses a solid foundation in research, management, consultancy, and strategic development. Iris has worked as a college director and created her own Public Affairs consultancy. She worked with politicians, Diplomats, entrepreneurs, academics, and journalists, and spoke at the UN Headquarters in Geneva. She is a Board Member of HAPSc, and Scientific Associate of the LabHEM, of the University of Piraeus. She published over 15 books, 20 articles, and Book chapters in peer-reviewed journals, and she is the Chief Editor of the Journal of Politics and Ethics in New Technologies and AI. She believes in equal opportunities, uniqueness, and the normality of imperfection! Iris has a Ph.D. in Behavioural Economics (summa cum laude), a Master's in Health Economics and Management, and Bachelor's in Economics.

Business and management

Responsibilities within the university

Dissertations

Awards

Exceptional Women of Excellence/ Exceptional Leaders of Excellence  at the Annual Women Economic Forum – March 2020

Ph.D., Behavioural Economics (summa cum laude)

Masters, First in Health Economics Thesis 10/10

Research / Scholarly interests

Behavioural Economics, Healthcare, Wellbeing, Artificial Intelligence and Ethics, Soft Skills

Media activity
  • Online lecturing about Implementation of Health policy in Primary Health care. Health and Mental Health Policy, at The Department of Scientific Documentation and Education.
  • HAPSc Forum, 27 June 2022. President of the organization committee, moderator, speaker.
  • Spoke in a series of talks for Womanitee, on the topic of how to empower women in the workplace, emphasizing soft skills, gender equalities in business and politics
  • “Peace-Building through Health, a humanitarian objective” Palais des Nations, UN Headquarters in Geneva, 4th November 2019 – Geneva Peace Week.
  • AI in Politics and Digital Diplomacy. A blessing or a curse? Now or later? POLITEIA International Conference of Political Scientists 27-29 Sept. 2019 Athens Greece
  • Lifestyle and Cardiovascular Diseases Appearance Risk: Piraeus University, research results.  2nd PanHellenic Conference on Technology, Economy and Management LabHEM University of Piraeus and DigiTHEA Lab Digital Health Applications & Economics Analytics
  • “Health policies about rare diseases”14th Biennial Athenian Policy Forum Conference, Athens, Gr.
  • “Urban Safety and Health, A rapidly-changing setting” Palais des Nations, UN Headquarters in Geneva, 15 November 2017 – Geneva Peace Week.
  • “The Past and the Future of Medicine” International School of Monaco.
  • Dental implant therapy and patients’ satisfaction. 2018, 14th Biennial Athenian Policy Forum Conference 2018
  • Dental implant therapy and patients’ satisfaction.”  Mikeleti P., Efthymiou I.P., Vozikis A., Sidiropoulos S., In the Proceedings of the: 14th Biennial Athenian Policy Forum Conference 2018
  • Statement submitted by Hellenic Association of Political Scientists, a non – governmental organization in consultative status with the Economic and Social Council. In: United Nations, Economic and Social Council, Commission for Social Development, 55th session (February 2017). New York.

Recent publications
  • 17   Books Published
  • 7     Chapter of Books
  • 16   Peer-Reviewed Journal Articles & Opinion Papers
  • 2     Statements submitted by HAPSc (NGO) in consultative status with the Economic and Social Council. UN, ECOSOC,
  1. Trends in Healthcare, A Global Challenge
  2. Management of Wellness Institutions* (* Co-authored )
  3. The Marketing and e-Marketing of the Wellness Business:
  4. Wellness, a new world for ancient ideas
  5. Human Health and Oceans: Every second breath we take comes from our ocean.
  6. Do we really know China?
  7. Thoughtful Food and Food for Thought. The Future of Food.
  8. Practical Powerful Parenting: Be the parent you know that you can be!
  9. You, Your Kids, and Money.
  10. Soft Skills for Children.
  11. Successful Interview. Your practical guide.
  12. Gratitude creates Solutions!
  13. Look Inwards for Rewards.
  14. The Real Hero is You. A guide to fulfilment.
  15. Wellbeing in the Age of Artificial Intelligence. (On progress)

And 3 recipe books

  1. 20 Healthy, Easy & Delicious Greek Recipes.
  2. Beans: one Superfood, 20 recipes.
  3. Lean and Lentil. Healthy Wishes with Lentil Dishes.