Lana Yi MA, BA

My PhD research investigates online Chinese feminism and self-gifting of lingerie from an intersectional perspective, within the context of contemporary Chinese consumer culture. My supervisors are Dr Menna Jones, Professor Fatema Kawaf, and Dr Maria Gebbels.

Prior to starting my PhD, I worked in marketing for an e-commerce company, supporting the market development of several European lingerie brands in China. This experience sparked my academic interest in feminism and lingerie self-gifting. I also have project management experience within an R&D team at a technology company. I hold an MA in Design Innovation from Loughborough University and a BA in Digital Media Art from Northwest Normal University.