Key details
Miguel Noite
PhD researcher
Miguel Noite’s research interests lie at the intersection of international student mobility, higher education marketing and higher education institutions, with a particular focus on Portugal, and examine how the factors shaping those choices align with students’ subsequent experiences and institutional perspectives.
Miguel is also a Lecturer in Marketing and Management and Deputy Course Leader at the University of Westminster. He brings over 15 years of industry experience across marketing, e-commerce, digital marketing, social media and entrepreneurship.
Recognition
FHEA
Research / Scholarly interests
Miguel’s teaching and wider academic interests include consumer behaviour, marketing strategy, digital transformation, consumer insights and the application of industry practice within higher education.
Recent publications
- Sharma, H., Soetan, T., Farinloye, T., Mogaji, E., & Noite, M. D. F. (2022). AI adoption in universities in emerging economies: Prospects, challenges and recommendations. In Re-imagining educational futures in developing countries: Lessons from Global Health crises (pp. 159-174). Cham: Springer International Publishing.
- Noite, M., & Nogueira, M. (2019). The Role of HEI Brands as Key Drivers for Students and Recruiters’ Choices in a Competitive Marketplace: Exploring Brand Attributes as Perceived by Stakeholders (Institution, Students and Recruiters). EDULEARN19 Proceedings.