Miguel Noite

Miguel Noite MA

PhD Researcher

Miguel Noite joined the University of Greenwich as a PhD student in 2021. He did his initial studies in Portugal and holds a BA and MA degrees in Marketing Management, as well as a post-graduation in Tourism Management.

Miguel is an experienced Marketing Manager, having worked for 10+ years in E-Commerce, Higher Education and Tech, seeking the growth of companies through creative and innovative marketing strategies. Passionate about Higher Education, Miguel works actively to enhance student experience since 2019.


  • Achievement Award in 2009: Instituto Polit├ęcnico do Porto
  • Creativity Award in 2010: Instituto Polit├ęcnico do Porto

Research / Scholarly interests

Research interests are branding in general, particularly in Higher Education, Student Enterprise, Tourism and City Marketing, and Strategic Marketing arising from his background as a Marketing Manager in those areas.


Miguel Noite & Mafalda Nogueira: The Role of HEI Brands as Key Drivers for Students and Recruiters’ Choices in a Competitive Marketplace: Exploring Brand Attributes as Perceived by Stakeholders. 11th International Conference on Education and New Learning Technologies, Palma, Spain. 1-3 July 2019

Miguel Noite & Mafalda Ferreira: The Optimistic Generation – A Generational Analysis Post-Crisis in Portugal. The Portuguese Marketing Conference, Porto, Portugal. 29-30 October 2015