Key details
Dr Nauman Ali
Module Lead (Greenwich Online) / Lecturer in Business Analytics
Dr Nauman Moazam Ali is an experienced academic and programme leader with over 25 years of professional and academic experience. He has experience in delivering and managing business and management programmes across UK higher education. His teaching spans foundation, undergraduate and postgraduate levels, with subject expertise in business analytics, data management, operations management, technology management, technology transformation, strategy, and digital marketing.
Dr Ali has held academic roles with different HE institutions. His academic practice includes online module leadership, curriculum development, quality assurance, digital content management, virtual learning environments, digital pedagogy and student engagement.
Alongside his academic career, Dr Ali has extensive industry experience in business analysis, training, operations and transformation. He brings this practitioner background into his teaching and scholarly work, with a particular focus on data-informed decision making, digital transformation and applied business practice. He holds a Doctor of Business Administration from Sheffield Hallam University and is a Fellow of the Higher Education Academy.
Responsibilities within the university
- Lead the development, delivery, currency and continuous enhancement of the module, ensuring alignment with wider programme aims and university priorities.
- Create, review and update module materials in partnership with learning designers and programme lead.
- Promote inclusive, accessible and effective pedagogic practice across online and blended learning environments, making proactive use of learning technologies and digital tools.
- Coordinate assessment and feedback processes, including assessment preparation, marking, moderation, feedback release and compliance with the university's assessment and feedback policy.
- Support student induction, engagement, continuation and success by providing clear module information, coordinating academic support and monitoring progression.
- Work proactively with student representatives and the wider cohort to respond to student voice, enhance the learning experience and close the feedback loop.
- Contribute to quality assurance and annual programme monitoring by reviewing module-level data, pass rates, student evaluations, continuation, attainment, awarding gap metrics, External Examiner feedback and relevant PSRB requirements.
- Contribute to curriculum design, programme modification, marketing and recruitment activity, academic administration and resource management.
- Uphold University requirements relating to Equality, Diversity and Inclusion, accessibility, information security, data protection, health and safety, sustainability and resource-efficient working.
- Maintain ongoing professional development in subject expertise, online education, module leadership and pedagogic practice while working collaboratively, proactively and to agreed deadlines.
Awards
- Letters of Commendation from the Chartered Institute of Marketing for Digital Strategy and Digital Marketing exam sessions (2018 and 2019)
- Dean's Merit Award (MBA)
- Distinction - Advanced Diploma in Administrative Management, Module 3
Recognition
- Fellow, Higher Education Academy, United Kingdom.
- Member, Chartered Institute of Marketing, United Kingdom
- Fellow, Institute of Data and Marketing, United Kingdom
- Associate Member, Chartered Management Institute, United Kingdom
Research / Scholarly interests
- Business analytics and SMEs
- Digital transformation and digital strategy
- Digital marketing, marketing intelligence and customer relationship management
- Online education, digital pedagogy and student engagement
- Industry 4.0 service delivery and IT service provider models
- Quality management and operations improvement in SMEs
Key funded projects
- Knowledge of consumer trends, consumer behaviours and experience on the essential components of a business model and marketing strategy to deliver a wider customer base (Ashbourne Community Transport)
- Implementation of ISO 9001:2000 in RTI – Textile Resource Company.
Recent publications
- Kiersey, M., Abdullah, T. and Ali, N. M. (2022) "Impact of Flexible Service Delivery on IT Service Providers in the Industry 4.0 Era", International Journal of Management and Data Analytics, 2(1), pp. 21-32.
- Ali, N. M. and Tumanyan, L. (2018) "E-Mail Overload and Instant Messaging: With Different Investigative Dimensions", GSTF Journal of Psychology, 4(1), Electronic.
- Ali, N. (2011) Marketing Intelligence. London: Institute of Administrative Management.
- Ali, N. M. (2015) "Quality an Effective Critical Success Factor for Manufacturing SMEs in Developing Economy", MBAcademy International Business Conference, London.
Presentations
CIM Marketing Showcase Exhibition