Dr Quang (James) Huy Duong BA, MSc, MPhil, PgDip, PGCert, FHEA, PhD

Senior Lecturer in Business Operations

Dr. James Duong is an expert in Big Data Analytics, Machine Learning & Deep Learning, Text Mining, Lifecycle Assessment within the domains of Logistics, Operations and Supply Chain Management. He conducts research that spans predictive modelling of customer behaviour, advanced analytics for logistics, and data-driven optimisation of supply chains, especially in automotive sector. He is currently the Co-Investigator and WP1 Leader of the €5.3-million CIRCUBATT project (https://cordis.europa.eu/project/id/101192383).

His research expertise is in interdisciplinary analytics research and its adoption across business and engineering communities. He has published and regularly reviews for top-ranked journals in his field, including International Journal of Operations and Production Management, International Journal of Production Economics, Annals of Operations Research, Technovation, Transportation Research Part E: Logistics and Transportation Review and Journal of Retailing and Consumer Services. James has recently received the 2025 Journal of Simulation – Certificate of Outstanding Contribution in Reviewing.

James completed his PhD at the University of Greenwich in 2022, supported by a Vice-Chancellor’s Scholarship, with a thesis on “Understanding and Predicting Online Customer Return Intention using Data Mining approaches.” His academic foundation also includes an MSc in Management and Global Supply Chain Management (Distinction) from Nottingham Trent University and a BA in Industrial Management from Ho Chi Minh University of Technology.

He began teaching at the University of Greenwich in 2020 and took on a full-time academic role in 2022. James leads modules in operations and supply chain analytics and supervises postgraduate research on topics including supply chain resilience and predictive analytics.

Responsibilities within the university

Teaching

James leads/teaches many modules – “Introduction of Business Processes” – L4, “Purchasing and Distribution – L5”, "Operations Management – L5”, “International Logistics and Supply Chain Management – L6”, “Logistics Technologies – L7”.

MA Supervision

Apart from teaching, James is also supervising MA students in Logistics and Supply Chain Management with some topics about digital technologies and data analytics.

PhD Supervision

James is currently supervising three PhD candidates as a second supervisor in building supply chain resilience, developing user innovation platform and remaining useful life EV battery prediction.

Research

James is a member of Connected Cities Research Group (CCRG) and Networks Urban Systems Centre (NUSC).

Awards

Awards

  • Research and Knowledge Exchange Award - This is Our Time Staff Awards 2025 - University of Greenwich
  • Star of the Future Award - Greenwich Business School 2022

Key funded projects

PURECITIES: Pollution Urban Reduction and Engagement in Cities for Innovation and Sustainability (Jan 2025- March 2025), Funded by British Academy Pump Priming Collaboration between UK and EU partners 2025, £7,454.15.
Dr. James Quang Huy Duong (PI), Dr. Zheyuan Hu, Dr. Lucien Von Schomberg, Dr. Neela Mühlemann

Circular Economy Innovations for Resilient, Competitive and Sustainable Battery Technologies (CIRCUBATT) (January 2025 – December 2027), Funded by Horizon Europe, €5M (UoG €1.3M), Grant No. 101192383.

https://cordis.europa.eu/project/id/101192383

Professor Li Zhou (PI), Dr. Hetty Wenxian Sun (Co-I, Operational Lead and Researcher), Dr. James Quang Huy Duong (Co-I, WP1 leader, and assistant project coordinator), Dr. Maggie Mao Xu (Co-I, Researcher), Dr. Carlos F.D.A. Arranz (Co-I, Researcher), Professor Petros Ieromonachou (Core Advisor).
My key role in this project:
  • Work Package 1 Leadership: Leading the development and execution of WP1, ensuring the timely delivery of objectives related to [specific focus of WP1, e.g., data analytics, policy development, etc.
  • Assistant Project Coordination: Supporting the overall management and coordination of the project, facilitating communication between teams, and ensuring alignment with strategic goals.
  • Proposal Preparation: Helped coordinate the Consortium to ensure seamless collaboration and co-designed and drafted part of the proposal responsible by the University of Greenwich team.
  • Pioneering Business Models: Specialising in the creation of an end-of-life battery-as-a-service business model, focusing on sustainable revenue generation and promoting circular economy principles.
  • Social Impact Framework: Developing a social life cycle assessment framework to evaluate and enhance the societal benefits of circular battery.
  • Expertise Application: Utilising advanced skills in machine learning, big data analytics, and circular economy to develop innovative solutions for sustainable battery as a service.
  • Interdisciplinary Collaboration: Collaborating with a multidisciplinary team of researchers and industry experts to advance Europe’s competitive edge in sustainable energy systems.

Mapping circular economy in London Borough of Hounslow (March – June, 2022)

Professor Li Zhou (PI), Dr. Quang Huy Duong (James) (Co-PI), Professor Petros Ieromonachou (Co-PI), Duy Tiep Nguyen (Key researcher), Le Thuy An Dang (Key researcher),Funded by Hounslow council.


Development of green business database in London Borough of Hounslow (March – June, 2022)

Professor Li Zhou (PI), Dr. Quang Huy Duong (James) (Co-PI), Professor Petros Ieromonachou (Co-PI), Duy Tiep Nguyen (Key researcher), Le Thuy An Dang (Key researcher),Funded by Hounslow council.

Recognition

Regular reviewer of International Journal of Production Economics, Annals of Operations Research, Technovation, Transportation Research Part E: Logistics and Transportation Review, Journal of Retailing and Consumer Services, Young Consumer, Journal of Simulation, Journal of Industrial and Production Engineering,  Journal of Organisational Computing and Electronic Commerce, Journal of Knowledge and Innovation.

Research / Scholarly interests

  • Operations and supply chain management, especially in the context of closed-loop supply chain and reverse logistics.
  • Customer and product behaviours
  • Product returns management
  • Big data analytics and machine learning/deep learning, information system and advanced technologies.
  • Programming languages such as Python, R and SQL
  • Text mining such as Natural Language Processing
  • Large Language Model
  • Predictive modelling
  • Automation Programme Development

Key funded projects

Circular Economy Innovations for Resilient, Competitive and Sustainable Battery Technologies (CIRCUBATT) (January 2025 – December 2027), Funded by Horizon Europe, €5M (UoG €1.3M), Grant No. 101192383.


Professor Li Zhou (PI), Dr. Hetty Wenxian Sun (Co-I, Operational Lead and Researcher), Dr. James Quang Huy Duong (Co-I, WP1 leader, and assistant project coordinator), Dr. Maggie Mao Xu (Co-I, Researcher), Dr. Carlos F.D.A. Arranz (Co-I, Researcher), Professor Petros Ieromonachou (Core Advisor).
My key role in this project:
  • Work Package 1 Leadership: Leading the development and execution of WP1, ensuring the timely delivery of objectives related to [specific focus of WP1, e.g., data analytics, policy development, etc.].
  • Assistant Project Coordination: Supporting the overall management and coordination of the project, facilitating communication between teams, and ensuring alignment with strategic goals.
  • Proposal Preparation: Helped coordinate the Consortium to ensure seamless collaboration and co-designed and drafted part of the proposal responsible by the University of Greenwich team.
  • Pioneering Business Models: Specialising in the creation of an end-of-life battery-as-a-service business model, focusing on sustainable revenue generation and promoting circular economy principles.
  • Social Impact Framework: Developing a social life cycle assessment framework to evaluate and enhance the societal benefits of circular battery.
  • Expertise Application: Utilising advanced skills in machine learning, big data analytics, and circular economy to develop innovative solutions for sustainable battery as a service.
  • Interdisciplinary Collaboration: Collaborating with a multidisciplinary team of researchers and industry experts to advance Europe’s competitive edge in sustainable energy systems.
Mapping circular economy in London Borough of Hounslow - £5,000 (March – June, 2022)
Development of green business database in London Borough of Hounslow  - £5,000 (March – June, 2022)