Dr Raunak Mishra

Lecturer in Business Analytics

Dr. Raunak is a Lecturer in Business Analytics with expertise in data analytics, IT auditing, risk management frameworks, and social media analytics. His academic research spans multiple domains, including technology-driven behavioural analysis and business intelligence. He has conducted three significant research studies related to self-tracking devices. His recent work also explores the role of analytics in fake news detection, the popularity of cringeworthy and negative content on social media, and applications of Lasso and Ridge regression in social analytics.

Responsibilities within the university

Module Leader for BUSI1891 Business Analytics Theory & Practice

Research / Scholarly interests

Dark Side of IT, Digital Mood Swing, Obsession of Self-tracking Devices

Key funded projects

Unlocking Regional Potential - NUSC