Key details
Dr Raunak Mishra
Lecturer in Business Analytics
Dr. Raunak is a Lecturer in Business Analytics with expertise in data analytics, IT auditing, risk management frameworks, and social media analytics. His academic research spans multiple domains, including technology-driven behavioural analysis and business intelligence. He has conducted three significant research studies related to self-tracking devices. His recent work also explores the role of analytics in fake news detection, the popularity of cringeworthy and negative content on social media, and applications of Lasso and Ridge regression in social analytics.
Responsibilities within the university
Module Leader for BUSI1891 Business Analytics Theory & Practice
Research / Scholarly interests
Dark Side of IT, Digital Mood Swing, Obsession of Self-tracking Devices
Key funded projects
Unlocking Regional Potential - NUSC