Miriam Sorrentino

Miriam Sorrentino BA, PGCE

Programme Leader

Miriam Sorrentino has taught at undergraduate and postgraduate levels at the University of Greenwich and LCC. She has been a Senior Lecturer in Visual Communications at the University of Greenwich for over seven years and is a D&AD and ISTD awarded lecturer. She is a Fellow of the Higher Education Academy and mentor for colleagues for HEA Gold. 

Miriam brings over 20 years' experience as an art director in advertising and design at some of London's most awarded agencies with work for Leo Burnett's, Mother and Grey Interactive for a wide variety of clients as well as a body of work for the BBC and Channel 4. She is currently also working as a consultant for advertising agency M&C Saatchi for The Carbon Academy and is a PhD candidate at UAL investigating ambient advertising in place.  

Miriam was commissioned by Laurence King to write the academic text 'Creative Advertising: An Introduction', published 2014, which gives an overview of current advertising practice and theory. Her paper How Ambient Advertising is Uniquely Placed to Make Audiences Think was recently published in Advertising For The Human Good, edited by Carl Jones, Westminster Papers volume 15 issue 2.

Responsibilities within the university

  • Senior Lecturer In Branding, Advertising, Creative Communications and Advanced projects across Media & Communications and Graphic Design
  • Programme Leader
  • Admissions Tutor
  • STEPS Course Co-ordinator
  • Personal Tutor

Research / Scholarly interests

Miriam's research focuses on creative advertising practices and increasing diversity of thinking within advertising agencies.

  • Increasing cultural and social capital as a way to increase diversity in advertising creative departments
  • Experiences with ambient advertising in place
  • Storytelling in place
  • Physical and digital design studio practice
  • Network practice in group projects
  • The future of publishing

Key funded projects

Key external project fully funded by advertising agency M&C Saatchi is The Carbon Academy which works with a number of local schools, female mentors within the creative department across the M&C Saatchi network, and a Greenwich alumni co-ordinating the project from within M&C Saatchi as part of their creative workforce.

Recent publications

Article

Sorrentino, Miriam and , (2020), How ambient advertising is uniquely placed to make audiences think. University of Westminster Press. In: , , , . University of Westminster Press, Westminster Papers in Communication and Culture, 15 (2) . pp. 95-111 1744-6716 (Online) (doi: http://doi.org/10.16997/wpcc.346).

Sorrentino, Miriam and , (2018), The STEPS course: support through tutoring, employability and professional skills. Educational Development, University of Greenwich. In: , , , . Educational Development, University of Greenwich, Compass: The Journal of Learning and Teaching at the University of Greenwich, 11 (2) ISSN: 2044-0081 (Print), (doi: https://doi.org/10.21100/compass.v11i2.855).

Book

Davies, Rosamund and , Sorrentino, Miriam (2019), Publishing and Digital Culture: Agility, Community, Collaboration. The Stephen Lawrence Gallery. In: , , , . The Stephen Lawrence Gallery, University of Greenwich , 1 (1st) . ISBN: 9780957343023 (doi: https://blogs.gre.ac.uk/creativeconversations/).

Sorrentino, Miriam and , (2014), Creative Advertising: An Introduction. Laurence King Publishing Ltd.. In: , , , . Laurence King Publishing Ltd., London, UK (1st) . ISBN: 9781780671192 (doi: https://www.laurenceking.com/product/creative-advertising/).

Conference item

Sorrentino, Miriam and , Hirst, Nicola (2016), The Design Studio as a Social Organism and Ecology. In: DRHA Conference 2016, 4th-7th September 2016 WhoLoDancE, University of Brighton , . , (doi: ).