Miriam Sorrentino

Dr Miriam Sorrentino PHD, SFHEA, PGCE

Senior Lecturer in Creative Communications

Mim Sorrentino has taught at undergraduate and postgraduate levels full time at the University of Greenwich for over a decade. She is a Senior Lecturer in Creative Communications, was Programme leader for the Creative Advertising and Art Direction BA (Hons) programme and is now pathway lead for Creative Advertising. She is a D&AD and ISTD awarded lecturer and Senior Fellow of the Higher Education Academy. In 2025 she achieved her doctorate in which she explored how participants encounter and give attention to ambient advertising in everyday places.

She brings over 20 years' experience as an art director in advertising and design at some of London's most awarded agencies and as a co-founder of her own agency.She has recently worked as a consultant for advertising agency M&C Saatchi and is engaged in a number of research projects that actively bring the creative industries to teaching environments.

Mim is usually found teaching on the studio floor encouraging students to learn through doing, very much a practice-based approach. Her specialisms include creative media communications, art direction, creative advertising, non traditional out-of-home media, embodied and participatory research, and feminist phenomenology.

Film, media and sound

Art and design - history, practice and theory

Responsibilities within the university
  • Lecturer in Creative Communications
  • Programme Leader for BA Hons Creative Advertising and Art Direction
  • Pathway Leader Media& Communications: Creative Advertising
  • HEA Gold Mentor and Reviewer

Awards

D&AD Lecturer Pencil 2020

D&AD Lecturer Pencil 2019

ISTD Tutor Award 2017

D&AD Lecturer Pencil 2014

Recognition
2019 - 2023 Co-founder and consultant on for the Carbon Academy at M&C Saatchi London
2023 - date BA(Hons) Creative Advertising at Falmouth University
2024 - date BA (Hons) Media Production at Falmouth University

Research / Scholarly interests

Mim's scholarly interests are in creative media practice research and creative pedagogies as such as interdisciplinary in nature. Her works is situated at the intersection between feminist phenomenology, sensory ethnographic and creative research methods, desktop filmmaking and experimental pedagogies.

Her research explores how contextually-rich forms of media communication attract attention, share meaning and come to life through the  people that view them. She is currently a co-leader of the Uncertain Relations research project with the media team, and was part of the student-lecturer collaborative project Counter-mapping Greenwich.

Mim is an active member of the Future Media Pedagogies group at the University of Greenwich and the Experimental Pedagogies Research Group (RPRG) at UAL.

Media activity

Exhibition

Sorrentino, M (2025) "The Thickness of the Present",  Reflecting  Change at the Stephen Lawrence Gallery, [online], available at  https://www.greenwichunigalleries.co.uk/reflecting-change

Recent publications

Articles
Sorrentino, M. (2023) New Degrees Co-Created with Industry to Effect Social Change, Makings: A Journal Researching the Creative Industries, 4(1), p. 1014.

Sorrentino, M. (2020) ‘How Ambient Advertising is Uniquely Placed to Make Audiences Think’, Westminster Papers in Communication and
Culture, 15(2), pp. 95–111.

Sorrentino, M. (2018) The STEPS course: Support through Tutoring, Employability and Professional Skills., Compass: Journal of Learning and Teaching, 11(2), [online] Available at: https://journals.gre.ac.uk/index.php/compass/article/view/855 (Accessed 24 August 2020).

Books
Sorrentino, M. (2014) Creative Advertising: An Introduction, London, Laurence King.

Thesis
Sorrentino, M. (2025) Made You Look: Moments of encounter with [ambient] advertising in everyday places, London, UAL.

Presentations

Sorrentino, M (2025) A Situated Encounter with Ambient Advertising, Desktop film essay, 2025 London Conference in Critical Thought

Sorrentino, M. (2023) Everyday Encounters, Presentation, Uncertain Relations Roundtable Event, University of Greenwich.

Sorrentino, M. (2020) Communicative Objects in the Urban Landscape, Paper and Film, University of Brighton: MeCCSA Conference.

Sorrentino, M. (2020) ‘Making Brand Experiences Part of our Daily Lives’, London School of Economics: ECREA, European Communication
Research and Education Association: Complexity, hybridity, liminality: Challenges of researching contemporary promotional cultures