Dr Han-Huei (Crystal) Tsay PhD, MSc, BA, PGHE, MCIPD

Senior Lecturer in Human Resources and Organisational Behaviour; Programme Leader, BA Human Resource Management

Key details

Dr Han-Huei (Crystal) Tsay

Dr Han-Huei (Crystal) Tsay

Senior Lecturer in Human Resources and Organisational Behaviour; Programme Leader, BA Human Resource Management

Dr Tsay received her PhD in Management from the George Washington University (GWU), USA. Before joining University of Greenwich in October, 2013 she taught Organisational Behaviour and Human Resource Management at GWU and Richmond the American International University in London. She has been enjoying teaching and interacting with students from culturally diverse backgrounds.

Dr Tsay has two research agendas: one is playful learning design and the other is cross-cultural management education. Apart from teaching and research, Dr Tsay has been actively participating in other academic-related activities. She is a member of Academic Council at the University. She translated a research method book titled 'Analysing Quantitative Data' from English to Chinese. Also, she was part of a research team that organised a Washington DC area health innovation leadership summit in 2012. She's also an ad-hoc reviewer for several academic conferences and journals.

Responsibilities within the university

Teaching and administrative activities:
  • Undergraduate and Master's level modules in Human Resource Management, Professional Practice, and Cross Cultural Management
  • Dissertation supervisions at Undergraduate and Master's levels
  • Programme leader, BA Human Resource Management


  • 2019: University Research and Enterprise Award- Excellence in Pedagogical Research. Crystal's research on gamification that provided the University with evidence-based recommendations that were implemented on PPD modules this academic year.
  • 2019: Paul Webley Innovation for International Education award, UK Council for International Student Affairs- Highly commended.
  • 2019-20: £4,335 DVC(A) funded Cultural Insight project. Principal investigator.
  • 2019-20: £5,000 DVC(A) funded Learning and Teaching project. Co-investigator. Project title: Developing Critical Thinking Skills of International Business and Management Undergraduate Students through Tutorial Engagement Methods
  • 2019-20: £10,000 Scholarship from Chartered Association of Business School. Co-Investigator. Project title: Developing and managing the rich conceptual tapestry of equality, diversity and inclusion in the workplace. 
  • 2018-19: £5,000 Grant from UK Council for International Student Affairs. Pilot project-- Navigating the life in the UK without losing yourself in the process: Developing psychological and social capital for Chinese direct entry students
  • 2017-18: £4,920 Small Research Grant (with Dr Jing Luo and Dr Yong Lin) from the Greenwich Business School to investigate individual differences in coping and adaptation among international direct entry students
  • 2016-17: £2,000 Small Grant from University of Greenwich for Portfolio Development Project
  • 2016: £800 Early Career Researcher Travel Bursary from University of Greenwich
  • 2015 Innovative Teacher of the Year, Business School, University of Greenwich
  • 2013 Travel grant from National Sun Yat-sen University, Taiwan, for research collaboration
  • 2008 Full merit-based fellowship, George Washington University


  • Reviewer: Decision Support Systems, Journal of Management Development, Human Resource Management, Computers and Education, Journal of Commuter Assisted Learning
  • Member of Academy of Management: International Management and Human Resources Divisions
  • Member of Society for Research into Higher Education
  • Academic Member of Chartered Institute of Personnel Development, Academic MCIPD
  • Senior Fellow of Advance HE (Higher Education Academy)

Research / Scholarly interests

Dr Tsay's research interests include:

  • Motivational learning system using educational gamification
  • Cross-cultural management education
  • Learning and knowledge management in teams
  • Situational and personal predictors of cross-cultural adjustment

Dr Tsay was involved in a research project titled "Interdisciplinary Research on Authentic Pedagogies: Gamification and Authentic Aesthetically-motivated Teaching" led by Dr Alexander Kofinas at University of Bedfordshire– This is a HEFCE-funded project that brought together scholars from three disciplines (business, nursing and psychology) and involved resources from three faculties of the University of Bedfordshire. Its aim is to develop a toolkit that is based on authentic learning and aesthetically-motivated pedagogies that would lead to the growth of professional qualities in graduates. For more information, see: https://www.beds.ac.uk/research-ref/bmri/projects/current/hefce-gamification

Key funded projects


Tsay C.H., Kofinas A.K., Trivedi S.K., Yang Y. (2019) Overcoming the novelty effect in online gamified learning systems: An empirical evaluation of student engagement and performance. Journal of Computer Assisted Learning. pp. 1–19. DOI: https://doi.org/10.1111/jcal.12385

Tsay, C.H., Kofinas, A.K., & Luo, J. (2018). Enhancing student learning experience with technology-mediated gamification: An empirical study. Computers and Education, 121, pp. 1-17. DOI: https://doi.org/10.1016/j.compedu.2018.01.009

Tsay, C.H. & Liou, R.S. (2016). Does international experience count in the cross-cultural management course effectiveness? International Journal of Services and Standards, 11 (4), pp. 339-356. DOI: https://doi.org/10.1504/IJSS.2016.082424

Wang, Y.Y., Lin, T.C., & Tsay, C.H. (2016). Encouraging IS developers to learn business skills: An examination of the MARS model. Information Technology & People, 29 (2), pp. 381-418. DOI: http://dx.doi.org/10.1108/ITP-02-2014-0044 

Tsay, C.H., Lin, T.C., Yoon, J., and Huang, C.C. (2014) Knowledge withholding intentions in teams: The roles of normative conformity, affective bonding, rational choice, and social cognition. Decision Support System67, pp. 53-65. DOI: 10.1016/j.dss.2014.08.003

Tsay, C. H. (2014) Understanding MBA students' adaptation: Integrating social support theory and social cognitive theory. British Academy of Management annual meeting conference proceedings.