Dr Han-Huei (Crystal) Tsay PhD, MSc, BA, PGHE, MCIPD, CMBE

Associate Professor of Management (Teaching & Education)

Key details

Dr Han-Huei (Crystal) Tsay

Dr Han-Huei (Crystal) Tsay

Associate Professor of Management (Teaching & Education)


Dr Crystal Tsay is an Associate Professor of Management (Teaching & Education) for the Business Faculty at University of Greenwich (UoG). She is also a Senior Fellow of Advance HE, programme leader for BA (Hons) Human Resource Management and module leader for Managing Across Cultures.

Crystal received her PhD in Management from the George Washington University (GWU), USA. Before joining University of Greenwich in October, 2013 she taught Organisational Behaviour and Human Resource Management at GWU and Richmond the American International University in London. She has been enjoying teaching and interacting with students from culturally diverse backgrounds.

Based on her two research agendas, motivational virtual learning environment (VLE) design and cross-cultural management education, Crystal has led several award-winning teaching-enhancement projects. In 2018-19, Crystal led a project funded by UK Council for International Student Affairs to support the development of psychological and social capital for Chinese Direct Entry students. Her team won the Highly Commended Paul Webley Innovation for International Education award. In addition, Crystal’s work on gamification in VLE provided the University with evidence-based recommendations that were implemented on Personal and Professional Development modules. She then won the UoG Excellence in Pedagogical Research Award in 2019.

Apart from teaching and research, Dr Tsay has been actively participating in other activities. She is a member of Academic Council at the University, a co-leader of the Business Faculty Personal and Professional Development curriculum redesign, and a career mentor for the Business School Employability Office Career Mentoring scheme. She translated a research method book titled 'Analysing Quantitative Data' from English to Chinese. Also, she was part of a research team that organised a Washington DC area health innovation leadership summit in 2012. She's also an ad-hoc reviewer for several academic conferences and journals.

Crystal has been nominated for several Greenwich Student Union (GSU) Student Led Teaching Awards since 2018 and were shortlisted for Supervisor of the Year award in 2021. During the pandemic and government lockdowns, she and her teaching teams continued providing academic support to students to sustain their learning engagement and maintain their wellbeing using creative ways. She was awarded with Innovative Use of Technology for Online Teaching in 2021 by Greenwich Business School.

Responsibilities within the university

Teaching and administrative activities:
  • Undergraduate and Master's level modules in Human Resource Management, Professional Practice, and Cross Cultural Management
  • Dissertation supervisions at Undergraduate and Master's levels
  • Awarding Gap User Data group co-leader
  • Departmental inclusivity champion
  • Working group: Curriculum Framework- International, Technology Enhanced Learning and Teaching (TELT)

Awards

  • 2021: Most Innovative Use of Technology for Online Learning award, Greenwich Business School
  • 2019: University Research and Enterprise Award- Excellence in Pedagogical Research. Crystal's research on gamification that provided the University with evidence-based recommendations that were implemented on PPD modules this academic year.
  • 2019: Paul Webley Innovation for International Education award, UK Council for International Student Affairs- Highly commended.
  • 2019-20: £4,335 DVC(A) funded Cultural Insight project. Principal investigator.
  • 2019-20: £5,000 DVC(A) funded Learning and Teaching project. Co-investigator. Project title: Developing Critical Thinking Skills of International Business and Management Undergraduate Students through Tutorial Engagement Methods
  • 2019-20: £10,000 Scholarship from Chartered Association of Business School. Co-Investigator. Project title: Developing and managing the rich conceptual tapestry of equality, diversity and inclusion in the workplace.
  • 2018-19: £5,000 Grant from UK Council for International Student Affairs. Pilot project-- Navigating the life in the UK without losing yourself in the process: Developing psychological and social capital for Chinese direct entry students
  • 2017-18: £4,920 Small Research Grant (with Dr Jing Luo and Dr Yong Lin) from the Greenwich Business School to investigate individual differences in coping and adaptation among international direct entry students
  • 2016-17: £2,000 Small Grant from University of Greenwich for Portfolio Development Project
  • 2016: £800 Early Career Researcher Travel Bursary from University of Greenwich
  • 2015 Innovative Teacher of the Year, Business School, University of Greenwich
  • 2013 Travel grant from National Sun Yat-sen University, Taiwan, for research collaboration
  • 2008 Full merit-based fellowship, George Washington University

Recognition

  • Senior Fellow of Advance HE (Higher Education Academy)
  • Academic Member of Chartered Institute of Personnel Development, Academic MCIPD
  • Certified Management & Business Educator (CMBE) - Chartered Association of Business Schools (CABS)
  • Member of Academy of Management: International Management and Human Resources Divisions
  • Member of Society for Research into Higher Education
  • Member of British Educational Research Association
  • Reviewer: Decision Support Systems, Journal of Management Development, Human Resource Management, Computers and Education, Journal of Commuter Assisted Learning

Research / Scholarly interests

Crystal's research interests include:

  • Motivational learning system using educational gamification
  • Cross-cultural management education
  • Learning and knowledge management in teams
  • Situational and personal predictors of cross-cultural adjustment

Crystal was involved in a research project titled "Interdisciplinary Research on Authentic Pedagogies: Gamification and Authentic Aesthetically-motivated Teaching" led by Dr Alexander Kofinas at University of Bedfordshire– This is a HEFCE-funded project that brought together scholars from three disciplines (business, nursing and psychology) and involved resources from three faculties of the University of Bedfordshire. Its aim is to develop a toolkit that is based on authentic learning and aesthetically-motivated pedagogies that would lead to the growth of professional qualities in graduates. For more information, see: https://www.beds.ac.uk/research-ref/bmri/projects/current/hefce-gamification

In May 2021, Crystal was invited by Institute for Lifecourse Development, University of Greenwich to deliver a workshop for the  Embedding Wellbeing in the Curriculum: Theory into Practice Series. In her 'Supporting student wellbeing through nurturing student motivation in our learning environments' workshop, she shared professional reflections and practical examples of developing learner experience approaches, particularly in shaping virtual learning environments. This will include reflecting on her experience of running virtual classrooms at scale including as the module leader of Managing Across Cultures, a postgraduate level 7 module delivered to one of the largest programmes at the University of Greenwich. She also outlined a programme ‘team’ approach focused on integrating different types of student support provision from across the University, and creating opportunities for purposeful and connected activities that supporting cohesion, engagement and satisfaction.

Key funded projects

Recent publications

Kofinas, A. K., & Tsay, C. H. (2021). In Favor of Large Classes: A Social Networks Perspective on Experiential Learning. Journal of Management Education. DOI: https://doi.org/10.1177/10525629211022819

Tsay C.H., Kofinas A.K., Trivedi S.K., Yang Y. (2019) Overcoming the novelty effect in online gamified learning systems: An empirical evaluation of student engagement and performance. Journal of Computer Assisted Learning. pp. 1–19. DOI: https://doi.org/10.1111/jcal.12385

Tsay, C.H., Kofinas, A.K., & Luo, J. (2018). Enhancing student learning experience with technology-mediated gamification: An empirical study. Computers and Education, 121, pp. 1-17. DOI: https://doi.org/10.1016/j.compedu.2018.01.009

Tsay, C.H. & Liou, R.S. (2016). Does international experience count in the cross-cultural management course effectiveness? International Journal of Services and Standards, 11 (4), pp. 339-356. DOI: https://doi.org/10.1504/IJSS.2016.082424

Wang, Y.Y., Lin, T.C., & Tsay, C.H. (2016). Encouraging IS developers to learn business skills: An examination of the MARS model. Information Technology & People, 29 (2), pp. 381-418. DOI: http://dx.doi.org/10.1108/ITP-02-2014-0044

Tsay, C.H., Lin, T.C., Yoon, J., and Huang, C.C. (2014) Knowledge withholding intentions in teams: The roles of normative conformity, affective bonding, rational choice, and social cognition. Decision Support System67, pp. 53-65. DOI: 10.1016/j.dss.2014.08.003

Tsay, C. H. (2014) Understanding MBA students' adaptation: Integrating social support theory and social cognitive theory. British Academy of Management annual meeting conference proceedings.

Presentations

Ahmed, S., Kofinas, A.K., Tsay C.H. (2020) Educators as Co-regulators of Emotions: Conceptual Propositions.  presented at the British Academy of Management annual meeting.

Luo, J., Tsay, C.H. & Yang, Y. (2019) "Enhancing Chinese direct entrants' cross-cultural transition: A two-phase study" Presented at the Society for Research into Higher Education Annual Research Conference, Newport, UK.

Tsay, C.H. & Qu, J. (2019) "Navigating life in the UK without losing yourself in the process: Developing psychological and social capital for Chinese direct entry students" at the annual conference of UK Council for International Student Affairs, Keele University, 3-5 July, 2019.

Kofinas, AK, Tsay, C.H., Romanova, A, & Schwabenland, C (2019) Professional Development Workshop: "Exploring Diversity in Business Education", Learning, Teaching & Student Experience 8th Annual Conference, Chartered Association of Business Schools (CABS), Manchester, United Kingdom, 14-15 May, 2019

Tsay, C.H., Kofinas, A., & Trivedi, S. (2018) "Novelty effect and student engagement in a technology-mediated gamified learning system" at the annual meeting of Academy of Management, Chicago, USA.

Kofinas, A., Romanova, A., Tsay, C.H., & Ahmed, S. (2018) "Coping Cycles and Summative Assessments: Reflections on Assessment Regimes." at the Learning, Teaching & Student Experience 7th Annual Conference, Chartered Association of Business Schools (CABS), Glasgow, UK.

Tsay, C.H. & Kofinas, A. (2017) "Student engagement and the novelty effect in a technology-mediated gamified course." at the Society for Research into Higher Education Annual Research Conference, Newport, UK.

Tsay, C.H. & Kofinas, A. (2017) "Unpacking 'engagement' in a technology-mediated gamified course." at the 11th European Conference on Games Based Learning, Graz, Austria.

Tsay, C.H. (2017) "Putting student users in the heart of a gamified course design." at the annual meeting of Academy of Management, Atlanta, USA.

Kofinas, A. & Tsay, C.H., Ahmed, S. (2017) "Terror management and gamification in Higher Education assessment." at the Learning, Teaching & Student Experience 6th Annual Conference, Chartered Association of Business Schools (CABS), Bristol, UK.

Tsay, C.H., Kofinas, A., & Luo, J. (2017) "Designing a gamified course for enhancement of student learning experience." at the SHIFT annual conference of Teaching and Learning, London, UK.

Tsay, C.H. (2016) "Learning is Fun: Enhancing Learning Experience through Gamification." at the 43rd OBTC Teaching Conference for Management Educators: Ohio, USA.

Tsay, C.H. & Lin, T.C. (2016) Techno-stress, strain, on employee commitment: An investigation from work design and social support theories. at the twelfth EAOHP Conference: Athens, Greece.