Brand and content

Our brand is more than just our logo, font or colour palette. It's about our community of staff and students, alumni, parents and guardians, prospective students, and partners. It’s about what they think, feel and say about the University of Greenwich.

Our content is carefully curated, driven with purpose, and imbued with powerful messaging.

Through consistent branding and engaging content, we ensure that the impression we leave on people is positive, persuasive and impactful.

Here's why we do it...

Self-service for branding material

You can create simple jobs yourself by using our templates on Brand Centre, the university’s digital library. This also gives you access to a wide range of images and guides.

You can download Brand Centre’s most popular branding materials without a user licence. Instead, just click on the links below.

• Internal brand toolkit (for users inside the university network) 
  Logos, fonts, guidelines, images, branded Microsoft documents, Teams backgrounds, sub-brand materials, and digital signage templates
• External brand toolkit (for users outside the university)  
  Logos, fonts, guidelines and more
• Tone of voice guidelines
• Digital consent form for under 18s
• Digital consent form for over 18s
• Email signature
• Campus images

If you can’t find what you’re looking for, please contact us at content@gre.ac.uk.

Requesting support through Brand Centre

For more complex projects, you can request copywriting, design, video, or photography support through Brand Centre.

Your request must include a thorough marketing brief with your project objectives. This will enable us to meet your expectations without delays.

Before submitting your request, please email content@gre.ac.uk to confirm that the brief has been reviewed by all stakeholders and approved by your line manager, if required.

Accessing Brand Centre

Brand Centre is accessed via SSO. As we have a limited number of licences, we prioritise marketing teams and those who regularly produce marketing collateral.

If you don't have access, please contact your brand champion, who can help you obtain brand assets, or visit our internal brand toolkit.

Rolling out the brand

In support of our sustainability policy, we are rolling out the new brand gradually. Branding on university signage and our vehicle fleet will be updated as items need replacing.

Please check your documents, email signature and other university-branded materials to ensure that they meet our current brand guidelines. Many items can be updated using our internal brand toolkit. If you have paper material with old branding, please recycle this where possible.

If you see other university items with out-of-date branding, please contact us at content@gre.ac.uk.

Identifying the brand

You can check to see if branding on an item is up to date by looking at the logo. If the ‘of’ is smaller than the rest of the text, the item is not in the current brand.

Faculty marketing leads

While the content and brand team creates marketing material for the university as a whole, the faculty marketing leads produce content for their faculties. Please contact your faculty marketing lead if you have a faculty-specific query about content.