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Undergraduate courses 2024/25

Business with Marketing (Year 2 & 3 Direct Entry), BA Hons

There’s no need to spend time studying what you already know: if you've got the right qualifications and experience, you can complete this business and marketing degree in only one or two years.

With emphasis on issues such as sustainability, contemporary issues in marketing and technological innovation, our direct entry into business with marketing gives you the skills to develop and manage businesses to a high standard. The course also gives you the opportunity to work with business professionals and/or local communities on live projects.

Careers in specialist strategic marketing areas are popular with business with marketing graduates, especially within retail management, consultancy, small to medium businesses and start-ups.

Course/institution codes

N128G BA/BMarTop

Location

Greenwich Campus

Duration

1-2 years full-time

Start month

September

Home/international fees 2024/25

£9,250 /£17,850

What you should know about this course

  • Study at our beautiful Greenwich campus, a UNESCO World Heritage Site, situated in London.
  • Our courses in Marketing are ranked 3rd overall in London (The Complete University Guide League Tables 2024)
  • Our courses in Marketing are ranked 2nd in London for graduate prospects (The Complete University Guide League Tables 2024)
  • This programme equips you with the knowledge and skills to create effective marketing strategies, analyse consumer behaviour, and navigate the digital marketing landscape.
  • Top-up your foundation degree, HND or two years of higher education in business to an honours degree.

What you will study

Year 1

Students are required to study the following compulsory modules. These modules are for Year 2 Direct entry students.

Year 2

Students are required to study the following compulsory modules. These modules are for Year 3 Direct entry students.

Students are required to choose 30 credits from this list of options.

About the course team

We are an experienced team of academics and industry professionals. Trained postgraduate researchers also contribute to seminar teaching with their latest research-led insight. Our teaching is informed by research and consultancy work.

I never would have expected this many opportunities for growth from both educational and social perspectives with career possibilities, world-class teaching and open-minded students.

- Marijus Perlavicius, BA Business Marketing

As I am very close to launching my business, this course has helped me to understand the important fundamentals and strategies of how to market my brand.

- Kainat Tariq, BA Business Marketing

Come and meet us

We are offering virtual events so that you can still experience how Greenwich could be the right university for you.

Next Open Days

Got a question?

To find out more about our Open Days and Campus Tours or if you need any assistance, please email opendays@gre.ac.uk.

Entry requirements

If you are

An overall average of 55% with 120 credits at Level 4 and no failed or referred modules.

For more information, contact courseinfo@greenwich.ac.uk or 020 8331 9000.

You can also read our admissions policy.

The University of Greenwich accepts a broad range of international qualifications for admission to our courses. If you cannot find your country on this list, please contact international@gre.ac.uk.

Choose your country:

Available to overseas students?

Yes

Can I use Prior Learning?

Find out more on our Recognition of Prior Learning pages.

How you will learn

The following data is based on the compulsory modules for this programme.*

* Compiled from modules taught on 2023-2024 courses.

Teaching

In a typical week learning takes place through a combination of:

Learning takes place through a combination of timetabled learning and independent study.

You can view more information about how each module is taught within our 'What you will study' section.

Seminars and workshops enable you to discuss and develop your understanding of topics covered in lectures in smaller groups. You will also be able to meet your personal tutor. Timetabled learning may fall between 9am and 9pm depending on your courses and tutorials.

Class sizes

Average intake per year is up to 10. Lecture sizes are normally 30-240, and seminars/tutorials are 15-30. This varies by module, if shared between degrees.

Independent learning

Outside of timetabled sessions, you'll need to dedicate self-study time (around 20-30 hours per week) to prepare for coursework, presentations and exams.

You can use Stockwell Street library and online resources to support further reading and research.

Overall workload

Your overall workload consists of contact hours (lectures, seminars, etc), independent learning, assessments, and field trips. Each credit equates to around 10 hours of study. Contact hours may vary depending on your modules.

In addition, during the week you can also:

  • Attend additional support classes in some modules
  • Attend guest lectures from industry experts
  • Take part in employability and enterprise workshops
  • Join student societies.

Assessment

Students are assessed through a combination of assessment methods depending on the modules chosen.

You can view how each module is assessed within our 'What you will study' section.

Each course has formal assessments which count towards your grade. Some courses may also include 'practice' assignments, which help you monitor progress and do not count towards your final grade.

Feedback summary

We aim to provide feedback on assignments and to release examination results within 15 working days.

Dates and timetables

The academic year runs from September to June.

Full teaching timetables are not usually available until term has started. For any queries, please call 020 8331 9000.

Fees and funding

Your time at university should be enjoyable, rewarding, and free of unnecessary stress. Planning your finances before you come to university can help to reduce financial concerns. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.

Full time Part time Distance learning
Home £9,250 N/A N/A
International £17,850 N/A N/A

Accommodation costs

Whether you choose to live in halls of residence or rent privately, we can help you find what you're looking for. University accommodation is available from just over £100 per person per week (bills included), depending on your location and preferences. If you require more space or facilities, these options are available at a slightly higher cost.

Accommodation pages

Funding your study

There is a range of financial support options available to support your studies, including the Aspire@Greenwich award for study resources that many full-time students will receive.

EU students may be eligible for a bursary to support their study. View our EU bursary to find out more.

Discover more about grants, student loans, bursaries and scholarships. We also provide advice and support on budgeting, money management and financial hardship.

Financial support

Further costs may include (but are not limited to):

  • Resources: you may need to purchase books for your studies, as well as specific computer software (estimate, £150 per year). Our Stockwell Street library offers a extensive range of books for loan, as well as access to journals and digital resources.
  • Field Trips: If there are any field trips, students may need to pay their travel costs.

Careers and placements

What sort of careers do graduates pursue?

Career opportunities are available with a specialist financial focus in general management within retail, consultancy, small to medium enterprises and business start-up.

Do you provide employability services?

Our Business School Employability team is committed to supporting your journey towards a rewarding graduate destination. We provide a professional service to empower you to achieve your potential. Services include:

  • CV, cover letter, and interview tips
  • Careers fairs
  • Overseas exchange
  • Mentoring

More about our employability services

Support and advice

Academic skills and study support

You can access study skills support through your tutor, our subject librarians, and our online academic skills centre.

Where appropriate, we provide support in academic English and mathematics. If you need support to use particular IT packages for a specific module, we provide training for this.

Support from the department

As a Business School student you will be able to enter our Enterprise Challenge, which rewards innovation. Previous winners have received significant prize money to develop their Business ideas.

Accommodation information

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Not quite what you were looking for?

We've got plenty of other courses for you to choose from. Browse our undergraduate courses or check our related courses below.....

Business and management at the University of Greenwich

Getting you job-ready is our priority. Students on our business and management courses benefit from our mentoring scheme, Generator programme and the experience of our strong network of partner organisations.

Visit our business and management degrees page.

Get ahead of the competition


Laura shares her experience of studying business and management at Greenwich, from the content of her course to the support she has received via the mentoring scheme. Find out how employability is at the heart of everything we do.

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Apply now

If you are a UK student or have settled/pre-settled status (EU) and you want to study full-time then you apply through the Universities and Colleges Admission Service (UCAS).

If you are a UK student or have settled/pre-settled status (EU) and you want to study part-time then you can apply directly via our online application form.

If you are from outside the UK, you can apply via UCAS, directly via our online application form or via one of our in-country representatives. If you require a student visa, you cannot study part-time at undergraduate level.