Undergraduate prospectus 2023/24
Business with Marketing (Year 2 & 3 Direct Entry), BA Hons
There’s no need to spend time studying what you already know: if you've got the right qualifications and experience, you can complete this business and marketing degree in only one or two years.
With emphasis on issues such as sustainability, contemporary issues in marketing and technological innovation, our direct entry into business with marketing gives you the skills to develop and manage businesses to a high standard. The course also gives you the opportunity to work with business professionals and/or local communities on live projects.
Careers in specialist strategic marketing areas are popular with business with marketing graduates, especially within retail management, consultancy, small to medium businesses and start-ups.
Course/institution codes
NN1N G BA/BMarTop
School
Location
Duration
1-2 years full-time
Start month
September
Home/international fees 2023/24
What you should know about this course
What you will study
Year 1
Students are required to study the following compulsory modules. These modules are for Year 2 Direct entry students.
- Creativity and Decision Making in Business (30 credits)
- Project Planning and Management (30 credits)
- Future Paths
- Customer Insight (15 credits)
- Marketing Research (15 credits)
- Operations Management (30 credits)
Year 2
Students are required to study the following compulsory modules. These modules are for Year 3 Direct entry students.
- Innovation in Action (15 credits)
- Managing Strategy (30 credits)
- Sustainability in Business (15 credits)
- Personal and Professional Practice 3 (SMS)
- Contemporary Issues in Marketing (30 credits)
Students are required to choose 30 credits from this list of options.
- Final Year Project: Consultancy Project (30 credits)
- Business Creation Project (30 credits)
- Thematic Independent Studies (30 credits)
About the course team
We are an experienced team of academics and industry professionals. Trained postgraduate researchers also contribute to seminar teaching with their latest research-led insight. Our teaching is informed by research and consultancy work.
I never would have expected this many opportunities for growth from both educational and social perspectives with career possibilities, world-class teaching and open-minded students.
As I am very close to launching my business, this course has helped me to understand the important fundamentals and strategies of how to market my brand.
Come and meet us
We are offering virtual events so that you can still experience how Greenwich could be the right university for you.
Next Open Days
Got a question?
To find out more about our Open Days and Campus Tours or if you need any assistance, please email opendays@gre.ac.uk.
Entry requirements
If you are
You should have a minimum of 120 credits at Level 4 with an average overall score of 55% and no failed or referred courses.
For more information, contact courseinfo@greenwich.ac.uk or 020 8331 9000.
You can also read our admissions policy.
The University of Greenwich accepts a broad range of international qualifications for admission to our courses.
For detailed information on the academic and English language requirements, please find your country in our directory.
Alternatively, please contact us:
- By telephone: +44 (0)20 8331 8136.
- By email: international@gre.ac.uk.
Available to overseas students?
Yes
Can I use prior learning?
Find out more on our Recognition of Prior Learning pages.
How you will learn
Teaching
Learning takes place through a combination of timetabled learning and independent study.
Seminars and workshops enable you to discuss and develop your understanding of topics covered in lectures in smaller groups. You will also be able to meet your personal tutor. Timetabled learning may fall between 9am and 9pm depending on your courses and tutorials.
Class sizes
Average intake per year is up to 10. Lecture sizes are normally 30-240, and seminars/tutorials are 15-30. This varies by module, if shared between degrees.
Independent learning
Outside of timetabled sessions, you'll need to dedicate self-study time (around 20-30 hours per week) to prepare for coursework, presentations and exams.
You can use Stockwell Street library and online resources to support further reading and research.
Overall workload
Your overall workload consists of contact hours (lectures, seminars, etc), independent learning, assessments, and field trips. Each credit equates to around 10 hours of study. Contact hours may vary depending on your modules.
In addition, during the week you can also:
- Attend additional support classes in some modules
- Attend guest lectures from industry experts
- Take part in employability and enterprise workshops
- Join student societies.
Assessment
Each course has formal assessments which count towards your grade. Some courses may also include 'practice' assignments, which help you monitor progress and do not count towards your final grade.
Feedback summary
We aim to provide feedback on assignments and to release examination results within 15 working days.
Dates and timetables
The academic year runs from September to June.
Full teaching timetables are not usually available until term has started. For any queries, please call 020 8331 9000.
Fees and funding
Your time at university should be enjoyable, rewarding, and free of unnecessary stress. Planning your finances before you come to university can help to reduce financial concerns. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.
2023/24 fees
| Full-time (per year) | Part-time | |
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Fees are assessed based on your country of domicile, with students domiciled in the EU charged international fees. If you are unsure, find out more about how your fee status is assessed.
Accommodation costs
Whether you choose to live in halls of residence or rent privately, we can help you find what you're looking for. University accommodation is available from just over £100 per person per week (bills included), depending on your location and preferences. If you require more space or facilities, these options are available at a slightly higher cost.
Funding your study
There is a range of financial support options available to support your studies, including the Aspire@Greenwich award for study resources that many full-time students will receive. EU students may be eligible for a bursary to support their study. View our EU bursary to find out more.
Discover more about grants, student loans, bursaries and scholarships. We also provide advice and support on budgeting, money management and financial hardship.
Other costs
Further costs may include (but are not limited to):
- Resources: you may need to purchase books for your studies, as well as specific computer software (estimate, £150 per year). Our Stockwell Street library offers a extensive range of books for loan, as well as access to journals and digital resources.
- Field Trips: If there are any field trips, students may need to pay their travel costs.
Careers and placements
What sort of careers do graduates pursue?
Career opportunities are available with a specialist financial focus in general management within retail, consultancy, small to medium enterprises and business start-up.
Do you provide employability services?
Our Business School Employability team is committed to supporting your journey towards a rewarding graduate destination. We provide a professional service to empower you to achieve your potential. Services include:
- CV, cover letter, and interview tips
- Careers fairs
- Overseas exchange
- Mentoring
Support and advice
Academic skills and study support
You can access study skills support through your tutor, our subject librarians, and our online academic skills centre.
Where appropriate, we provide support in academic English and mathematics. If you need support to use particular IT packages for a specific module, we provide training for this.
Support from the department
As a Business School student you will be able to enter our Enterprise Challenge, which rewards innovation. Previous winners have received significant prize money to develop their Business ideas.
Not quite what you were looking for?
We've got plenty of other courses for you to choose from. Browse our undergraduate prospectus or check our related courses below.
Business and management degrees at the University of Greenwich
Choose from a range of courses, from business entrepreneurship to international business. You’ll benefit from our excellent links with over 200 businesses, as well as our mentoring and networking schemes.
Visit our business and management degrees page.
Business and management degrees
Mode of study
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Need more help?
020 8331 9000• Live chat• courseinfo@gre.ac.uk• More information