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Undergraduate courses 2024/25

Digital Marketing and Advertising, BA Hons

Gain the skills you need for a career in advertising and digital marketing communications with a degree that offers exemptions from CIM and IDM marketing examinations.

This degree is designed to develop your ability to identify marketing trends, understand consumer behaviour and create attention-grabbing campaigns. Modules on customer insight, brand management and social media focus on real world knowledge while briefs from the Institute of Direct and Digital Marketing and other organisations give you practical experience.

Our strong links with businesses provide students with the opportunity to undertake work placements. Previous students have undertaken work placements at companies such as Microsoft, Warner Music Group and IBM. Recent Greenwich advertising and digital marketing graduates have gone on to work at Google, Coca Cola and OgilvyOne.

UCAS points

112 (view full requirements)(full requirements below)

Course/institution codes

NN35

Location

Greenwich Campus

Duration

  • 3 years full-time
  • 6 years part-time
  • 4 years sandwich

Start month

September

Home/international fees 2024/25

£9,250 /£17,000

What you should know about this course

  • We are ranked joint 1st in London in Marketing for Graduate Prospects (Complete University Guide 2024)
  • 3rd overall in London for Marketing (The Complete University Guide League Tables 2024)
  • Some of our courses may exempt you from modules of certain professional CIM or IDM qualifications, in preparation for a career in digital marketing.
  • Work placements at companies such as Microsoft, Warner Music Group and IBM
  • Study at our beautiful Greenwich campus, a UNESCO World Heritage Site

What you will study

Year 1

Students are required to study the following compulsory modules.

  • Fundamentals of Marketing (15 credits)
  • Digital Marketing 101 (15 credits)
  • Introduction to Advertising (15 credits)
  • Creative Toolbox (15 credits)
  • Personal and Professional Development (0 credits)
  • The Sustainable and Ethical Marketer (15 credits)
  • Introduction to Brand Management (15 credits)
  • Introduction to PR (15 credits)
  • Financial Aspects of Marketing (15 credits)

Year 2  

Students are required to study the following compulsory modules.

  • Consumer Behaviour and Culture (15 credits)
  • Creative Project (15 credits)
  • Social media and planning (15 credits)
  • Advertising in a global context (15 credits)
  • Integrated Marketing Communications (15 credits)
  • Digital Advertising Campaigns (15 credits)
  • Social Listening (15 credits)
  • Digital Customer Experience (15 credits)

Year 3

Students are required to study the following compulsory modules.

  • Dissertation/Consultancy (30 credits)
  • Branding in virtual worlds (15 credits)
  • Marketing data analytics (15 credits)
  • Digital marketing strategy (15 credits)
  • Digital Innovation (15 credits)
  • ESG in practice (15 credits)

Choose one module (15 credits) from:

  • Sponsorship and Influence (15 credits)
  • Advertising and social media strategy (15 credits)

About the course team

We are an experienced team of academics and industry professionals. Trained postgraduate researchers also contribute to seminar teaching with their latest research-led insight. Our teaching is informed by research and consultancy work.

The community at Greenwich is really positive and always there to help you. I've met people from all over the world. It's a really international and cultural experience.

- Miryana Stoyanova, BA Advertising & Digital Marketing Communications with Language

Come and meet us

We are offering virtual events so that you can still experience how Greenwich could be the right university for you.

Next Open Days

Got a question?

To find out more about our Open Days and Campus Tours or if you need any assistance, please email opendays@gre.ac.uk.

Entry requirements

If you are

112 UCAS points from at least two A-levels. No more than 12 points should come from AS-levels.

Plus, GCSE English language or literature and mathematics at grade C / 4 or above.

We also accept:

  • BTEC/National Diploma
  • International Baccalaureate
  • Advanced Vocational Certificate of Education
  • Access courses
  • Level 2 alternatives like Functional Skills and Key Skills for English and mathematics.

For more information, contact courseinfo@greenwich.ac.uk or 020 8331 9000.

You can also read our admissions policy.

The University of Greenwich accepts a broad range of international qualifications for admission to our courses. If you cannot find your country on this list, please contact international@gre.ac.uk.

Choose your country:

Available to overseas students?

Yes

Can I use Prior Learning?

Find out more on our Recognition of Prior Learning pages.

How you will learn

The following data is based on the compulsory modules for this programme.*

* Compiled from modules taught on 2023-2024 courses.

Teaching

In a typical week learning takes place through a combination of:

Learning takes place through a combination of timetabled learning and independent study.

You can view more information about how each module is taught within our 'What you will study' section.

Seminars and workshops enable you to discuss and develop your understanding of topics covered in lectures in smaller groups. You will also be able to meet your personal tutor. Timetabled learning may fall between 9am and 9pm depending on your courses and tutorials.

Class sizes

Average intake per year is 10-20. Lecture sizes are normally 30-240, and seminars/tutorials are 15-30. This varies by module, if shared between degrees.

Independent learning

Outside of timetabled sessions, you'll need to dedicate self-study time (around 20-30 hours per week) to prepare for coursework, presentations and exams.

You can use Stockwell Street library and online resources to support further reading and research.

Overall workload

Your overall workload consists of contact hours (lectures, seminars, etc), independent learning, assessments, and field trips. Each credit equates to around 10 hours of study. Contact hours may vary depending on your modules.

In addition, during the week you can also:

  • Attend additional support classes in some modules
  • Attend guest lectures from industry experts
  • Take part in employability and enterprise workshops
  • Join the Marketing society and other student societies.

Assessment

Students are assessed through a combination of assessment methods depending on the modules chosen.

You can view how each module is assessed within our 'What you will study' section.

Each course has formal assessments which count towards your grade. Some courses may also include 'practice' assignments, which help you monitor progress and do not count towards your final grade.

Feedback summary

We aim to provide feedback on assignments and to release examination results within 15 working days.

Dates and timetables

The academic year runs from September to June.

Full teaching timetables are not usually available until term has started. For any queries, please call 020 8331 9000.

Official statistics on Discover Uni

Full time

Part time

Fees and funding

Your time at university should be enjoyable, rewarding, and free of unnecessary stress. Planning your finances before you come to university can help to reduce financial concerns. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.

Full time Part time Distance learning
Home £9,250 £2,312 per 30 credits N/A
International £17,000 £4,250 per 30 credits N/A

Accommodation costs

Whether you choose to live in halls of residence or rent privately, we can help you find what you're looking for. University accommodation is available from just over £100 per person per week (bills included), depending on your location and preferences. If you require more space or facilities, these options are available at a slightly higher cost.

Accommodation pages

Funding your study

There is a range of financial support options available to support your studies, including the Aspire@Greenwich award for study resources that many full-time students will receive.

EU students may be eligible for a bursary to support their study. View our EU bursary to find out more.

Discover more about grants, student loans, bursaries and scholarships. We also provide advice and support on budgeting, money management and financial hardship.

Financial support

Further costs may include (but are not limited to):

  • Resources: you may need to purchase books for your studies, as well as specific computer software (estimate, £150 per year). Our Stockwell Street library offers a extensive range of books for loan, as well as access to journals and digital resources.
  • Field Trips: If there are any field trips, students may need to pay their travel costs.
  • Professional Memberships: As the course is accredited by IDM, you can sit professional exams in direct and digital and/or digital marketing. These are not compulsory but we advise students to take them. Students must cover the examination fee, which can be found on the IDM website. Ten IDM fee bursaries covering the cost of these exams are awarded to top-achieving students. CIM accreditation offers exemptions from certain professional diploma modules. Fees for any modules taken need to be paid by students.

Careers and placements

Will I have a work placement?

Work placements are optional, and you are responsible for arranging your placement with support from the university.

Previous students have secured a placement year at The Walt Disney Company, PwC and IBM.

How long is my placement?

Work placements are 9-12 months of full-time paid work. You take this between the second and third years of study.

What are the financial arrangements?

UK placement annual salaries range between £13,000-£18,000 pro rata. Some charity/voluntary work organisations offer travel costs and lunch expenses in lieu of a full salary.

What sort of careers do graduates pursue?

Graduates may find careers as advertising account executives organising advertising campaigns, social media managers engaging with social media channels, marketing executives promoting products and services, and copywriters communicating business messages. Many more opportunities exist in branding, market research and consultancy.

For an outstanding alumni career profile, see Trevor Goul-Wheeker.

Are internships available?

Internships are optional, and last for a minimum of six weeks. Gain a Certificate in Professional Practice and valuable employment experience before graduating.

Do you provide employability services?

Our Business School Employability team is committed to supporting your journey towards a rewarding graduate destination. We provide a professional service to empower you to achieve your potential. Services include:

  • CV, cover letter, and interview tips
  • Careers fairs
  • Overseas exchange
  • Mentoring

More about our employability services

Support and advice

Academic skills and study support

Access study skills support through your tutor, our subject librarians, and our online academic skills centre.

Where appropriate, we provide support in academic English and mathematics. If you need support to use particular IT packages for a specific module, we provide training for this.

Support from the department

Our Greenwich Employability Passport Scheme will make your CV stand out to employers. It recognises your efforts in part-time work, volunteering, sports and societies during your studies.

If you're interested in starting your own business, our Generator runs workshops, mentoring and networking opportunities. You can enjoy our dedicated workspace, take part in an Enterprise Challenge, and get support for a Tier 1 Start Up Visa.

Accommodation information

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Not quite what you were looking for?

We've got plenty of other courses for you to choose from. Browse our undergraduate courses or check our related courses below.....

Marketing and advertising at the University of Greenwich

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Visit our marketing and advertising degrees page.

Lots of opportunities for work


With its many agencies and companies, London is a hive of opportunity for careers in marketing and advertising, says Clara. Discover the benefits of studying at Greenwich.

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Apply now

If you are a UK student or have settled/pre-settled status (EU) and you want to study full-time then you apply through the Universities and Colleges Admission Service (UCAS).

If you are a UK student or have settled/pre-settled status (EU) and you want to study part-time then you can apply directly via our online application form.

If you are from outside the UK, you can apply via UCAS, directly via our online application form or via one of our in-country representatives. If you require a student visa, you cannot study part-time at undergraduate level.