A degree that equips you with analytical and practical skills for a career in marketing strategy, brand management, sales or marketing research in business.
Based on essential marketing principles, our degree in marketing and brand management provides the skills and knowledge you need to start your marketing career. Modules taught include strategic brand management, brand communications, consumer behaviour and culture, and marketing data analytics.
You will have the opportunity to work on live briefs and gain practical experience during your studies to enhance your employability prospects. Our digital marketing suite, for instance, provides the authentic experience of working in a marketing or advertising agency. It’s perfect if you’re taking part in a group project, as you can bounce ideas off each other using the latest interactive Mersive software.
Students graduating from this programme can take up positions including marketing manager and brand manager in multinational companies.
We welcome applications from students wishing to transfer into year 2 or 3 with prior degree level study from another institution.
Please note that the information on this page is for the full-time 3-year course and any accreditation(s) listed will only be available for eligible students completing the full course. The modules available for transfer students will depend on an individual’s previous study.
Find out more on our Transfer students information page.
112 (full requirements below)
N510 G BA/M
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September
Accredited by the CIM
This course is being refreshed for 2026/7 building-in employability, real-world problem solving skills, and wellbeing initiatives for a future-focused learning experience. Modules shown are indicative topics and will be updated in Spring 2026.
We are an experienced team of academics and industry professionals. Trained postgraduate researchers also contribute to seminar teaching with their latest research-led insight. Our teaching is informed by research and consultancy work.
We are offering virtual events so you can still experience how Greenwich could be the right university for you.
To find out more about our Open Days and Campus Tours or if you need any assistance, please email opendays@gre.ac.uk.
We make Contextual offers to this programme. Applicants that meet specific eligibility criteria will be made a contextual offer with a reduced tariff of up to 16 UCAS Tariff points. For further information, please see our Contextual Admissions policy.
We also accept applications if you wish to transfer from another institution, and have already studied 1 or 2 years of a relevant course at level 4 or 5 and wish to continue your education at the University of Greenwich.
For more information, use our contact form or call us on 020 8331 9000.
You can also read our admissions policy.
Yes
Find out more on our Recognition of Prior Learning pages.
Learning takes place through a combination of timetabled learning and independent study.
You can view more information about how each module is taught within our 'What you will study' section.
Seminars and workshops enable you to discuss and develop your understanding of topics covered in lectures in smaller groups. You will also be able to meet your dedicated Academic Tutor. Timetabled learning may fall between 9am and 9pm depending on your courses and tutorials.
Students consistently highlight the quality of teaching and support at Greenwich Business School. In NSS 2026, students rated teaching clarity at 96.4%, reflecting our commitment to making learning engaging, practical and accessible.
Average intake per year is 10-20. Lecture sizes are normally 30-240, and seminars/tutorials are 15-30. This varies by module, if shared between degrees.
Outside of timetabled sessions, you'll need to dedicate self-study time (around 20-30 hours per week) to prepare for coursework, presentations and exams.
You can use Stockwell Street library and online resources to support further reading and research.
Your overall workload consists of contact hours (lectures, seminars, etc), independent learning, assessments, and field trips. Each credit equates to around 10 hours of study. Contact hours may vary depending on your modules.
In addition, during the week you can also:
You can view how each module is assessed within our 'What you will study' section.
Each course has formal assessments which count towards your grade. Some courses may also include 'practice' assignments, which help you monitor progress and do not count towards your final grade.
We aim to provide feedback on assignments and to release examination results within 15 working days.
The academic year runs from September to June.
Full teaching timetables are not usually available until term has started. For any queries, please use our contact form.
University is a great investment in your future. English-domiciled graduate annual salaries were £10,500 more than non-graduates in 2023 - and the UK Government projects that 88% of new jobs by 2035 will be at graduate level.
(Source: DfE Graduate labour market statistics: 2023/DfE Labour market and skills projections: 2020 to 2035).
Further costs may include (but are not limited to):
We offer a wide range of financial help including scholarships and bursaries.
This bursary is worth £700 for new undergraduate students with a low household income, entering Year 0 or 1 who meet the eligibility criteria.
Following the UK's departure from the European Union, we are supporting new EU students by offering a substantial fee-reduction for studying.
We want your time at university to be enjoyable, rewarding, and free of unnecessary stress, so planning your finances before you come to university can help to reduce financial concerns. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.
This degree offers the chance to undertake a placement year - this work placement is optional, and you are responsible for arranging your placement with support from the university. Previous Greenwich Business School students have secured their placement year with organisations such as the NHS, Nomura, RSK, Charlton Athletic, Disney, Enterprise Rent-A-Car and more.
Sandwich placements are 9-12 months of full-time paid work. A sandwich year is taken between the second and third years of study.
Sandwich placements are usually paid at competitive rates for entry level roles in your chosen industry. The Employability Service will only promote paid opportunities to you.
Graduates may find careers as advertising account executives organising advertising campaigns, social media managers engaging with social media channels, marketing executives promoting products and services, and copywriters communicating business messages. Many more opportunities exist in branding, market research and consultancy.
For an outstanding alumni career profile, see Trevor Goul-Wheeker.
The University’s Employability Team may advertise internship opportunities which are made available to the University and which the team feel are appropriate for University of Greenwich students. Internships are usually shorter opportunities ranging from 5 working days to 6 months and may be part-time or full-time. Depending on the nature and duration of the internship it may be something that can be done alongside study or it may be something that can only be done over the summer. If your internship is eligible, you can receive a Certificate of Industrial Studies.
Yes - Our Employability Service is here to bring you one step closer to your dream career through 1-2-1 guidance, flagship events and workshops, job opportunities, mentoring and more. Their service is free and tailored to ensure you have access to the best career opportunities. Find out more at: https://www.gre.ac.uk/careers
Living in halls of residence is a great way to make new friends and get into the social side of university life. With four great locations, all minutes away from the campus and the centre of historic Greenwich , you will be at the heart of one of the most beautiful university settings in the UK.
Rooms start at £146.30/wk and include Wi-Fi, utility bills, access to our on-campus gym and 24-hour security - and just a 10-minute train journey to central London. Students based at our Greenwich campus can also choose to live the Student Village at Avery Hill, which is only a short ride on our free shuttle bus.
Access study skills support through your academic tutor, our subject librarians and our online academic skills centre.
Where appropriate, we provide support in academic English and mathematics. If you need support to use particular IT packages for a specific module, we provide training for this.
We also offer a range of activities to support you throughout your studies, which include several workshops that support our students and provide useful information.
All students will also be assigned an academic tutor as the first point of contact for any academic queries.
At Greenwich Business School, you can access comprehensive support through our dedicated teams. The GBS Student Support team handles course-related matters via the Digital Student Centre.
Our Faculty Student Advisors (FSAs) provide pastoral and welfare support to first-year students.
Interested in starting your own business? Our Generator Team helps students start and grow businesses, The Generator also runs the Enterprise Challenge and #GreHacks competition annually.
We've got plenty of other courses for you to choose from. Browse our undergraduate courses or check our related courses below.....
From taking your first steps in marketing as an undergraduate, to building your digital marketing or marketing management skills at master’s level, we’ve a course for you.
Visit our marketing and advertising degrees page.
Take the chance to apply to volunteer with Gen C, our in-house marketing agency, and you could find yourself working on real briefs for real clients!
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