Digital Marketing Management, MSc
Our DMI accredited MSc Digital Marketing Management equips you with expertise in digital channels, data analytics, customer experience management, content design and search engine optimisation
The demand for digital marketing expertise is on the rise. Our programme, developed in collaboration with the Digital Marketing Institute, provides the skills needed for a successful career in digital marketing. Whether you're an aspiring entrepreneur, a digital marketer, or someone with a creative mindset, this course equips you to create and manage effective digital campaigns.
You'll gain in-depth knowledge of digital marketing analytics, content creation, campaign management, optimisation, customer engagement, multiplatform integrated marketing, and emerging technologies like metaverse virtual and augmented realities. Our expert lecturers from both industry and academia ensure a comprehensive learning experience.
Whether you're an experienced marketer, a recent business or marketing graduate, or an entrepreneur looking to enhance your digital marketing skills, our programme supports your growth. Upon completion, you'll receive an MSc degree from the University of Greenwich and become a Certified Digital Marketing Professional through the DMI, with exemptions to attain a Professional Diploma in Digital Marketing from CIM. Take control of your digital marketing career today!
School
Location
Duration
1 years full-time
2 years part-time
Start month
September
Home/international fees 2024/25
£11,000 /£18,150
What you should know about this course
What you will study
About the course team
Welcome to our MSc in Digital Marketing Management. Your teaching team includes accomplished lecturers and practitioners with vast experience in marketing management, digital marketing, leadership and consumer behaviour. Our teaching is informed by research and consultancy work.
Come and meet us
We are offering virtual events so that you can still experience how Greenwich could be the right university for you.
Next Open Days
Got a question?
To find out more about our Open Days and Campus Tours or if you need any assistance, please email opendays@gre.ac.uk.
Entry requirements
An undergraduate (honours) degree at 2:2, or above, in a relevant subject.
Applicants without a degree that have professional qualifications or relevant professional experience may be considered.
For more information, contact courseinfo@greenwich.ac.uk or 020 8331 9000.
You can also read our admissions policy.
Available to overseas students?
Yes
Can I use Prior Learning?
For entry: applicants with professional qualifications and/or four years of full-time work experience will be considered on an individual basis.
For exemption: If you hold qualifications or courses from another higher education institution, these may exempt you from courses of this degree.
How you will learn
Teaching
In a typical week, learning takes place through a combination of lectures and seminars. You'll be able to discuss and develop your understanding of topics covered in lectures in smaller group sessions. Contact hours may fall between 9am and 9pm, depending on your elective courses and tutorials.
Class sizes
Information coming soon.
Independent learning
Outside of timetabled sessions, you'll need to dedicate time to self-study to prepare for coursework, presentations and exams. Our Stockwell Street library and online resources will support your further reading and research.
You can also join a range of student societies, including the Economics and Business Society.
Overall workload
Your overall workload consists of contact hours (lectures, seminars, etc), independent learning, and assessments. For full-time students, the workload should be roughly equivalent to a full-time job. For part-time students, this will reduce in proportion with the number of modules you are studying.
Assessment
On this course, students are assessed by:
- Examinations
- Coursework
- Dissertation.
Feedback summary
University policy is to give feedback on assignments within 15 days.
Examination results will be available within 15 days.
Dates and timetables
The academic year runs from September to June.
Full teaching timetables are not usually available until term has started. For any queries, please call 020 8331 9000.
Fees and funding
Your time at university should be enjoyable, rewarding, and free of unnecessary stress. Planning your finances before you come to university can help to reduce financial concerns. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.
| Full time | Part time | Distance learning | |
|---|---|---|---|
| Home | £11,000 | N/A | N/A |
| International | £18,150 | N/A | N/A |
Accommodation costs
Whether you choose to live in halls of residence or rent privately, we can help you find what you're looking for. University accommodation is available from £126.35 per person per week (bills included), depending on your location and preferences. If you require more space or facilities, these options are available at a slightly higher cost.
Funding your study
There is a range of financial support options available to support your studies, including the Aspire@Greenwich award for study resources that many full-time students will receive.
EU students may be eligible for a bursary to support their study. View our EU bursary to find out more.
Discover more about grants, student loans, bursaries and scholarships. We also provide advice and support on budgeting, money management and financial hardship.
Further costs may include (but are not limited to):
- Resources: you may need to purchase books for your studies. Our Stockwell Street library offers an extensive range of books for loan, as well as access to journals and digital resources.
- Software: computers on campus have access to software which is paid for by the university. However, students may wish to purchase a personal copy of any particular software they wish to use off-site.
- Memberships: applying for membership of a professional body may incur further costs. Find application costs on their websites.
- Field trips: you may need to contribute towards any trips required for your course.
Careers and placements
Will I have a work placement?
The internship will help you to put into practice skills developed in communication, numeracy and problem-solving within a professional context, and to build your sense of business values and integrity. You are responsible for arranging your placement with support from the university, pending approval.
The Business School Employability Office will support and guide you through workshops, meetings, briefings, one-to-one appointments and group sessions. Former students have secured internships at Bosch, Harrods, Rolls-Royce Power Systems AG and Starbucks Coffee Company (UK) Limited.
How long is my placement?
The 11-month internship enables you to apply your knowledge and gain practical experience with a company of your choice, in the UK or overseas.
What sort of careers do graduates pursue?
Our Marketing MBA graduates will apply to work in a senior management positions in any industry and can specialise in marketing.
Do you provide employability services?
Our Business School Employability team is committed to supporting your journey towards a rewarding graduate destination. We provide a professional service to empower you to achieve your potential and offer support for two years after graduation. Services include:
- CV, cover letter, and application tips
- Interviews support
- Careers fairs
- Mentoring.
More about our careers services.
Support and advice
Academic skills and study support
Access study skills support through your tutor, our subject librarians, and our online academic skills centre.
Where appropriate, we provide support in academic English and mathematics. If you need support to use particular IT packages for a specific module, we provide training for this.
Support from the department
As a Business School student you will be able to enter our Enterprise Challenge, which rewards student entrepreneurship and innovation. Previous winners have received significant prize money to develop their business ideas.
Join groups such as the Trading and Investment Society and take part in student competitions like the UK Trading Challenge. Our team of Greenwich students have repeatedly won this competition.
Not quite what you were looking for?
We've got plenty of other courses for you to choose from. Browse our postgraduate courses or check our related courses below.....
Marketing and advertising at the University of Greenwich
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Visit our marketing and advertising degrees page.
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