Guidelines for use with the University of Greenwich digital signage system

The Digital Signage system is designed for student facing content submitted by staff

The following are general guidelines for use with the University of Greenwich digital signage system:

  • Use signage to promote University activities and events
  • Digital signage will include the University's logo by default, please do not include one in your content.
  • Do not use digital signage to promote external commercial activities or advertisements
  • Digital signage should not use copyrighted images or content without permission or license

Creating Content for Digital Signage

Please note that all copyright and trademark laws will be adhered to. If permission is required to display an item, it will be the creator's responsibility to provide documentation with their content.

Content should be concise.  There is limited space on the digital sign for information; only the most important details should be included e.g.

  • Event Name
  • Event Description (brief, if necessary)
  • Event Date(s)
  • Event Time(s)
  • Event Location
  • Event URL for further information (the sole use of QR codes is not recommended)

Remember that most viewers of signage will be reading your content from a distance and / or walking past. If the viewer cannot easily see the information displayed on the screen, your message could be lost, so please ensure that you take the following guidelines into account when developing content:

Contrast & Legibility

Good contrast improves legibility.

For example, dark backgrounds should utilize light foreground colours, and light backgrounds should utilize dark foreground colours.


Information should be communicated clearly and concisely.

Messages should be kept uncluttered.

The font size should be large enough to be legible at a distance.

Use italics sparingly, as they can be hard to read from a distance.

Please double space between paragraphs.

Consider developing design templates to preserve continuity - consistent presentation of information can help your audience to recognise your content quickly.

Standard Font Styles

The University has adopted two typefaces:

  • Antonio- to be used for headline main titles or "call for action" text only.
  • Work Sans- to be used for all titles, introductory copy, subheadings and body copy.
  • Arial  can be used in place of  Work Sans

Maximum characters (including spaces between words and paragraphs) per image: 200

Display Time

The viewing time per image is 10 seconds. Therefore, content should be designed for comprehension within this time-frame.

For video, the optimum length is a maximum of 30 second, please see the

Exceptional Circumstances section for further information.

Please note, audio is not included on any of the Digital Signage screens.

Unacceptable Content

  • Insulting and derogatory comments, and personal attacks on individuals or groups.
  • Inappropriate material or material promoting illegal activities, including, but not limited to, pornography (including child pornography), obscene matter, race hate material, messages condoning violence or drug use.
  • Commercial advertising, or promotion of alcohol or tobacco.
  • Copyright material without permission of the copyright owner.
  • The use of clip art is strongly discouraged.
  • Personal information without consent.
  • Other confidential information, or information which is commercially sensitive to the University.
  • Events not approved in the appropriate place.
  • Content that may cause damage to the reputation of the University.