IT and Library Services

Digital Signage Guidelines

Our Digital Signage system is designed for student facing content submitted by staff

Creating Content

Digital signage is used to promote university activities and events, and cannot be used to promote external commercial activities or advertisements

Content should be concise.  There is limited space on the digital sign for information; only the most important details should be included e.g.

  • Name
  • Description
  • Date
  • Time
  • Location
  • URL

The sole use of QR codes is not recommended.

Most viewers will be reading your content from a distance and / or walking past. If they cannot easily see the information displayed on the screen, your message could be lost, so please ensure that you take the following guidelines into account when developing content:

Brand identity guidelines

Please ensure that you keep up to date with the latest brand identity guidelines.

Digital signage screens display the university logo by default; please do not include one in your content.

All content must be considerate of our brand identity using the appropriate font for on screen content and accessibility.

If you do not have a Brand Centre login, you can register on the Brand Centre web page.

Contrast & Legibility

Good contrast improves legibility and supports accessibility. For example, dark backgrounds should utilize light foreground colours, and light backgrounds should utilize dark foreground colours.


Digital signage should not use copyrighted images or content without permission or license. Please note that all copyright and trademark laws will be adhered to. If permission is required to display an item, it will be the creator's responsibility to provide documentation with their content.


Information should be communicated clearly and concisely.

Messages should be kept uncluttered.

The font size should be large enough to be legible at a distance.

Use italics sparingly, as they can be hard to read from a distance.

Please double space between paragraphs.

Consider developing design templates to preserve continuity - consistent presentation of information can help your audience to recognise your content quickly.


Our core typeface for print, screen and environment is Cooper Hewitt. This modern and legible typeface should be used in headings, display copy and pull quotes. The font can be downloaded free of charge for unrestricted public use under the Open Font License.

Public Sans can be used for sub headings and body copy. The font can be downloaded free of charge for unrestricted public use under the Open Font License.

Maximum characters (including spaces between words and paragraphs) per image: 200

Display Time

Images are displayed for 10 seconds generally, therefore, content should be designed for comprehension within this time-frame.

For video, the optimum length is a maximum of 30 seconds. Please see the Exceptional Circumstances section for further information.


Audio is not included on any of the Digital Signage screens.


To adhere to accessibility requirements, all video content should include Captions.

For more information on making content accessible, visit  Creating Accessible Audio and Video Media

Unacceptable Content

  • Insulting and derogatory comments, and personal attacks on individuals or groups.
  • Inappropriate material or material promoting illegal activities, including, but not limited to, pornography (including child pornography), obscene matter, race hate material, messages condoning violence or drug use.
  • Commercial advertising, or promotion of alcohol or tobacco.
  • Copyright material without permission of the copyright owner.
  • The use of clipart is strongly discouraged.
  • Personal information without consent.
  • Other confidential information, or information which is commercially sensitive to the University.
  • Events not approved in the appropriate place.
  • Content that may cause damage to the reputation of the university.