About us: our vision
The Tourism and Marketing Research Centre (TMRC) is an internationally recognised hub, bringing together a critical mass of experts dedicated to exploring the potential of tourism, marketing, events, and hospitality as a force for positive change in world facing unprecedented social, economic and environmental challenges. These industries are often accused of contributing to a variety of social and environmental problems. Yet they employ millions of people and play a valuable role in communities and economies around the world. Moreover, in this age of rapid, digital transformation, tourism and marketing have the capacity to drive further societal benefits, for instance, through empowering marginalised groups, encouraging responsible consumption and driving a sustainable post-Covid recovery.
We aim to:
- Foster a nurturing research environment, encouraging impactful, inclusive and collaborative work, with a focus on people and place.
- Grow our reputation as a world-leading centre of expertise in tourism and marketing, and associated subdisciplines.
- Identify opportunities for tourism and marketing to harness the digital transformation, working towards social justice and inclusion, responsible consumption and sustainable governance and development.
- Create and exchange interdisciplinary knowledge based in partnership and respect between academics, business stakeholders and students, for local, national, and international impact.
- Develop our postgraduate research students and early career researchers, supporting high quality grant applications, research, publications, and knowledge exchange.
Our impact on the world
Who we are
Our research
Teaching and training
News and events
Centre Director
Dr Nicola MacLeod
Principal Lecturer Tourism, Departmental Head of Research and Director of Tourism Research Centre
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Director
Deputy Director
Experts
Dr Ahmad Anouti
Senior Lecturer in Hospitality Management
Dr Wenjie Cai
Associate Head of the School of Management & Marketing - Research & Knowledge Exchange, Associate Professor in Tourism
Dr Samantha Chaperon
Associate Professor, School of Management and Marketing
Humeyra Dogru Dastan
Lecturer in Marketing and Tourism, Programme Leader BA (Hons) Marketing and Brand Management
Dr Rob Davidson
Visiting Fellow; Managing Director, MICE Knowledge
Dr Maria Gebbels
Academic Portfolio Lead – Hospitality and Tourism | Associate Professor in Hospitality
Dr Klairoong Hawa Phairor
Senior Lecturer: Programme leader for MA Marketing Management
Matthew Housden
Principal Lecturer, Marketing and Learning Enhancement Technologist
Dr Menna Jones
Senior Lecturer in Tourism and Events Management
Dr Ewa Krolikowska-Adamczyk
Associate Professor in Marketing and Events Management
Dr Sven Kuenzel
Reader in Marketing
Dr Rui Ma
Lecturer in Marketing
Zivai Mare
Lecturer in Advertising and Marketing Communications
Dr Esther Mensah
Lecturer in Marketing and Sales
Dr Fatemeh Mohamadi
Lecturer in Marketing and Tourism; Programme Leader for MSc Strategic Tourism and Hospitality Management
Dr Zohre Mohammadi
Senior Lecturer in Tourism and Marketing
Dr Octavio Murekian
Lecturer in Marketing, Deputy Programme Leader for the MA in Strategic Marketing
Dr Hai Nguyen
Associate Professor in Tourism and Events
Raymond Powell
Principal Lecturer in Tourism and Business School Admissions Tutor
Dr Maruf Salimon
Senior Lecturer in Advertising and Marketing Communications
Dr Zehra Serman
Lecturer in Marketing
Dr Lauren Siegel
Senior Lecturer in Tourism and Events
Dr Peter Vlachos
Principal Lecturer; International Partnerships Link Tutor
Dr Dian Wang
Lecturer in Marketing, Programme Leader BA H Business Management (Marketing) and BA H Business with Marketing (Direct Entry)
Dr Tharaka Ruwan Wijesundara
Senior Lecturer in Advertising and Marketing Communications
Dr Isabella Ye
Senior Lecturer in Tourism & Events, Programme Leader - BA International Tourism & Hospitality Management
Dr Yakun Zhang
Senior Lecturer in Advertising & Marketing Communications
Dr Pamela Zigomo
Programme Leader for BA Events Management
PhD Students
Paul-Sylvester Ajani-Makam
Doctoral Researcher
Emma Connor
Senior Teaching Fellow, Programme Leader MSc Digital Marketing Management
Oscar Rodriguez Fernandez
Doctoral Researcher
Katsuya Hasegawa
PhD Student
Sofia Lachhab
PhD Researcher
Dr Jiawei Li
Lecturer in Entrepreneurship and Innovation
Roshini Nandasena
PhD Researcher
Mark Phillimore
Senior Lecturer - Public Relations
Lana Yi
PhD research student
Our Projects
We all have the power to make a positive difference no matter how small the action

ROOTS Project
This project enables small tourism enterprises to harness the potential of Cultural Heritage Tourism to successfully grow their business.

Share Project
Sustainable Approaches to Cultural Heritage for Urban Areas in Europe

OUTPACE Project
OUTPACE is an EU Erasmus+ funded project bringing together partners and experts from Lithuania, the United Kingdom, Iceland, Sweden and Ireland.
Expertise
The Tourism & Marketing Research Centre is situated in the Greenwich Maritime UNESCO World Heritage Site within a vibrant and continuously evolving tourism destination in London. The TMRC is active in the areas of:
- Digital marketing and analytics
- AI
- Social media
- Online consumer behaviour
- Cross-cultural study
- Sustainable marketing strategy
- Branding
- Tourism policy and governance
- Tourism destination management and development
- Heritage tourism
- Island tourism
- Sustainability issues
- Trails
- Smart tourism
- Sharing economy in tourism
- Dark tourism
- Hospitality Management
- Critical Hospitality
- Critical events studies