TMRC

TMRC | Tourism & Marketing Research Centre

The Tourism and Marketing Research Centre (TMRC) explores how tourism, marketing, events and hospitality can be a force for good in a time of profound digital transformation.

Centre Director
Dr Nicola MacLeod

Principal Lecturer Tourism, Departmental Head of Research and Director of Tourism Research Centre

Research institute

Business research

Faculty

Faculty of Business

Tourism and Marketing Research Centre


The Tourism and Marketing Research Centre is an interdisciplinary network of academics, researchers, and research students that celebrates our members' own diverse and varied backgrounds and research interests.

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  • About us: our vision

    The Tourism and Marketing Research Centre (TMRC) is an internationally recognised hub, bringing together a critical mass of experts dedicated to exploring the potential of tourism, marketing, events, and hospitality as a force for positive change in world facing unprecedented social, economic and environmental challenges. These industries are often accused of contributing to a variety of social and environmental problems. Yet they employ millions of people and play a valuable role in communities and economies around the world. Moreover, in this age of rapid, digital transformation, tourism and marketing have the capacity to drive further societal benefits, for instance, through empowering marginalised groups, encouraging responsible consumption and driving a sustainable post-Covid recovery.

    We aim to:

    • Foster a nurturing research environment, encouraging impactful, inclusive and collaborative work, with a focus on people and place.
    • Grow our reputation as a world-leading centre of expertise in tourism and marketing, and associated subdisciplines.
    • Identify opportunities for tourism and marketing to harness the digital transformation, working towards social justice and inclusion, responsible consumption and sustainable governance and development.
    • Create and exchange interdisciplinary knowledge based in partnership and respect between academics, business stakeholders and students, for local, national, and international impact.
    • Develop our postgraduate research students and early career researchers, supporting high quality grant applications, research, publications, and knowledge exchange.

In a time of post-pandemic recovery and digital transformation, we have an opportunity to use our skills in new ways to make a real difference. And we’re already seeing those impacts in communities around the world.

- Nikki MacLeod, Director of the Tourism and Marketing Research Centre

Our Experts

Director

Deputy Director

Experts

Dr Ahmad Anouti

Senior Lecturer in Hospitality Management

Dr Wenjie Cai

Associate Head of the School of Management & Marketing - Research & Knowledge Exchange, Associate Professor in Tourism

Dr Samantha Chaperon

Associate Professor, School of Management and Marketing

Humeyra Dogru Dastan

Lecturer in Marketing and Tourism, Programme Leader BA (Hons) Marketing and Brand Management

Dr Rob Davidson

Visiting Fellow; Managing Director, MICE Knowledge

Dr Maria Gebbels

Academic Portfolio Lead – Hospitality and Tourism | Associate Professor in Hospitality

Dr Klairoong Hawa Phairor

Senior Lecturer: Programme leader for MA Marketing Management

Matthew Housden

Principal Lecturer, Marketing and Learning Enhancement Technologist

Dr Menna Jones

Senior Lecturer in Tourism and Events Management

Dr Ewa Krolikowska-Adamczyk

Associate Professor in Marketing and Events Management

Dr Sven Kuenzel

Reader in Marketing

Dr Rui Ma

Lecturer in Marketing

Zivai Mare

Lecturer in Advertising and Marketing Communications

Dr Esther Mensah

Lecturer in Marketing and Sales

Dr Fatemeh Mohamadi

Lecturer in Marketing and Tourism; Programme Leader for MSc Strategic Tourism and Hospitality Management

Dr Zohre Mohammadi

Senior Lecturer in Tourism and Marketing

Dr Octavio Murekian

Lecturer in Marketing, Deputy Programme Leader for the MA in Strategic Marketing

Dr Hai Nguyen

Associate Professor in Tourism and Events

Raymond Powell

Principal Lecturer in Tourism and Business School Admissions Tutor

Dr Maruf Salimon

Senior Lecturer in Advertising and Marketing Communications

Dr Zehra Serman

Lecturer in Marketing

Dr Lauren Siegel

Senior Lecturer in Tourism and Events

Dr Peter Vlachos

Principal Lecturer; International Partnerships Link Tutor

Dr Dian Wang

Lecturer in Marketing, Programme Leader BA H Business Management (Marketing) and BA H Business with Marketing (Direct Entry)

Dr Tharaka Ruwan Wijesundara

Senior Lecturer in Advertising and Marketing Communications

Dr Isabella Ye

Senior Lecturer in Tourism & Events, Programme Leader - BA International Tourism & Hospitality Management

Dr Yakun Zhang

Senior Lecturer in Advertising & Marketing Communications

Dr Pamela Zigomo

Programme Leader for BA Events Management

PhD Students

Expertise

The Tourism & Marketing Research Centre is situated in the Greenwich Maritime UNESCO World Heritage Site within a vibrant and continuously evolving tourism destination in London. The TMRC is active in the areas of:

  • Digital marketing and analytics
  • AI
  • Social media
  • Online consumer behaviour
  • Cross-cultural study
  • Sustainable marketing strategy
  • Branding
  • Tourism policy and governance
  • Tourism destination management and development
  • Heritage tourism
  • Island tourism
  • Sustainability issues
  • Trails
  • Smart tourism
  • Sharing economy in tourism
  • Dark tourism
  • Hospitality Management
  • Critical Hospitality
  • Critical events studies

Events